Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion
Weâre doing a brisk business in the Travel sector as the use case is readily apparent and clients are hungry for this kind of experience for their audience. Itâs just a natural fit. No wonder why Skift in this article is saying its moving to the mainstream here in 2017. Weâre there. This is VRâs moment.Â
My key takeaways from the article:
o   VR is moving into the mainstream consumer mindset in 2017, and travel brands are leveraging that to engage them in new ways using 3D immersive technology. Brands are also discovering the power of VR to drive higher conversion rates.
o   For example, the Las Vegas Convention & Visitors Authority (LVCVA) reports that its Vegas VR app, showing experiential videos ranging from helicopter rides over the Strip to bartenders mixing drinks, has been downloaded over 19,000 times since March 2016, and the videos have been viewed more than 17 million times.
o   Tapping into that demand at CES, multiple pop-up VR experiences around Las Vegas showcased the abilities of VR as both a sales conversion engine and community engagement vehicle.
o   Virtual reality content developers such as XplorIt are working increasingly with tourism bureaus, which Skift profiled following the launch of Los Angeles Tourismâs new Meet L.A. VR platform for meeting planners. The portal provides a good example of how planners can engage attendees in more immersive ways using VR.














