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@growthadvisor-blog
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WAYS THROUGH WHICH A BUSINESS ADVISOR OR COACH CAN SPEED UP YOUR GROWTH
A good Business advisor will have the expertise, experience and capability of turning the tables around and converting any small business into a grand success. He will be able to spot the strengths, weaknesses, opportunities and threats and create a master-plan for the small business so that the business tastes success.
These are certain ways through which a business advisor can speed up the growth of a small business:
· EXPERTISE
A business advisor will have the expertise to grow your business and convert your business into a success. He will be able to do a SWAT analysis and improve on weaknesses and capitalize on strengths. He will also point out the opportunities for your business and will make you take notice of the threats to your business.
· WORKING SMART
A good business advisor or coach will help you not just work hard but also smart. Through innovative and creative ideas he will accelerate the growth of your business and make your business a startling success. He will bring in more efficiency and make the business more profitable and successful according to Sachin Uppal Growth Advisor.
· EXPERIENCE
A good business advisor will come with experience and a proven track record of turning failing or slow businesses to multi million rupee enterprises. Equipped with his intelligence and experience he will turn a defunct business to an up and running and thriving enterprise as per Sachin Uppal Growth Advisor.
· INNOVATION AND CREATIVITY
A good growth advisor will be innovative and creative. He will come up with unique ideas for generating revenues and help the business in acquiring clients. He will help the small business turn the tables and will make the most of all available resources. He will be able to maximize the resourcefulness and minimize the wastage through his innovative and creative ideas.
· RE-JUGGLE RESOURCES
A good growth advisor will juggle resources in such a way that the maximum utilization of resources is reached and thus he will minimize wastage and be able to make the best of all available resources as according to Sachin Uppal Growth Advisor.
· CREATING A MASTER-PLAN
A competent business advisor will help create a master-plan for the business for the short term and the long term too. He will guide the business with his intelligence, innovativeness and creativity and make the business a huge success.
Thus it is not just a need but also a necessity for a small business to go for a business advisor as only an expert can convert an idea into a grand success.
KEY QUALITIES TO LOOK AT A BUSINESS ADVISOR
A good business advisor is a team player. He leads from the front and is not afraid of multitasking or delegation. He distributes credit and leads the company to financial and social prosperity.According to Sachin Uppal the most important quality of a good business advisor is that he does not demand respect but commands respect and this he inculcates in all the leaders of the business.
These are some key qualities to look at in a Business Advisor:
CAPABILITY
A good business advisor will have the capability and competence of turning the idea into a business success and he will not leave any stone un-turned to see to it that the business idea blooms into a mega business which brings in revenues into crores.
PAST EXPERIENCE
A good business advisor will come with a lot of experience of converting any business into a successful venture. With his experience and expertise he will make sure that the business heads in the right direction and with his guidance the business will flourish and prosper as per Sachin Uppal Growth Advisor.
EXPERTISE
A good business advisor will have the expertise of and understanding of the marketing and advertising aspects of the business. He should be able to guide the leaders of the business into taking marketing decisions which prove worthy and bring success to the organization.
QUALIFICATIONS
A good business advisor should be well qualified and should be at least an MBA. He should also have teaching and coaching experience and he should be having all the necessary certifications which prove that he is a competent growth advisor according to Sachin Uppal.
DELEGATION
A good business advisor will be able to delegate and multitask. He will be a team player and he will not dominate, rather he will function as a participant in the company’s growth story. He will not run after taking credit instead he will give credit where it is due.
LEADERSHIP
Leadership and team spirit are two very important characteristics of a good business advisor and he will take the company with him. He will not seek special treatment or privileges instead he will distribute the credit thus he will nurture talent and bring forth prosperity for the business.
PROBLEM SOLVER
Problem solving is a key skill which a good business advisor should possess. He should be able to look at problems as challenges and be able to guide the business out from trouble by using his acumen and creative intelligence coupled with innovation.Thus a good Business advisor will always keep the companies interests before his own interest. For him the company and its success is a priority and he will do his very best to ensure that the company prospers and grows financially and socially.
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SUCCESS TIPS FOR SMALL BUSINESSES
Small business are usually low on resources and thus they should start small and aim big. It is critical that they learn quick from their mistakes and are open minded to new ideas and perspectives. They should look at problems as challenges and not over spend on marketing.
These are certain tips which if small business follow will help them succeed:
LEARN QUICK
As a small business you have limited resources and limited opportunities and thus you should learn quickly from your mistakes and not make the same mistakes again and again. You can make failure into a stepping stone to success if you have the right attitude and growth mindset.
BE OPEN-MINDED
As an entrepreneur you have to be open minded. You cannot be narrow minded and succeed in business. You will have to realize that the business world is in shades of grey and the sooner you awaken to this reality the better it will be for your business and its success.
BE SOLUTION ORIENTED
It is critical to be solution oriented if you wish to succeed in a small business. You have to see problems as challenges and you need to leave no stone un-turned in ensuring that you are doing the best you can and are fully realizing the potential of your small business
STICK TO YOUR BUDGET
Also it is important not to go overboard on your marketing or advertising budgets. Go slow and steady and don’t rush. If you work hard and are focused then more and more opportunities will come your way and will help you succeed in your small business as per Sachin Uppal Growth Advisor.
DON’T BORROW TOO MUCH
It is also import not to borrow beyond your repayment capacity. Take a realistic look at the business and then see to it that you will be able to pay back the borrowed funds ASAP. If you can’t then don’t borrow funds or else you might get into legal trouble.
START SMALL
Every big enterprise started small and so can you. In the beginning your focus should be to start your work on a small scale and then slowly as your business flourishes you can increase the size of your business. Going slow and steady is the best way to success in a small business according to Sachin Uppal Growth Advisor.
Thus by following these simple steps you can make your dream come true and can convert your small business into an astounding success.
HOW TELEMARKETING MAKES ALL THE DIFFERENCE IN YOUR MARKETING STRATEGY
Telemarketing is a tried and tested and very successful strategy if used rightly. It has a lot that is going for it as it is cost effective, offers great ROI, has a surprise element and is less time consuming.
These are some ways in which Telemarketing can make a great difference and help make your marketing strategy a success:
· COLD CALLING WAS ALWAYS IN
Cold calling is a long tried and tested approach to marketing. Many times there is a need of the customer but the customer is not aware of it and through a cold call the customer gets connected to the company and finally gets the product which was always on his mind but was not in his awareness and thus cold calling creates a need and then fulfills it as per Sachin Uppal Growth Advisor.
· THE SURPRISE ELEMENT
There is a surprise element in cold calling and opportunity can be taken advantage off by marketers. When the customer is caught by surprise many times he is quick and hurries up the buying decision especially if he has a need for the product and even if he doesn’t need it he may still go for it if the caller is skillful and creates a need in the mind of the customer.
· COST EFFECTIVE
Tele calling as a marketing approach is very cost effective. Calls do not cost a lot and many reasonable plans are offered by phone companies and thus there is minimum wastage of resources and this approach proves to be very effective and lucrative according to Sachin Uppal Growth Advisor.
· LESS TIME CONSUMING
Also telemarketing is less time consuming and the telemarketer needs just 10 to 15 minutes to explain the product to the customer and the decision is also instant and spontaneous. Also the calls can be later analyzed to correct the flaws and also to minimize the call duration and increase conversions as per Sachin Uppal.
· HIGHER ROI
Telemarketing offers amazing and great ROI. The input cost is less and the conversion rates are decent if there are good telemarketers on the job.
· TV ADS CLUBBED WITH INBOUND TELEMARKETING
Today whole channels for shopping have opened up like Homeshop18 and many more and thus through inbound calling the customer can easily order his product at a good price. The companies get great business and the consumer gets a good deal making it a win-win transaction for both.
Thus there is no doubt about the fact that telemarketing is a great marketing tool which if used wisely can tremendously increase the customer base and profits of every company which uses it.
HOW FLYERS, BROCHURES AND PRINT ADS HELP YOU TASTE MARKETING SUCCESS
Print advertising like flyers, brochures and print ads were always in and still are. They are the preferred source of marketing for small and medium businesses. They come with many advantages like wider reach, targeting localities, low overall cost and high ROI says Sachin Uppal.
These are some reasons why print advertising can help you succeed in marketing your product or service:
THINK GLOBAL ACT LOCAL
With flyers and print ads you can think global and act local. You can offer a great product and also advertise it within your budget. You can easily target specific audiences for your product or service. Your product can be world class and you can market it locally so as to gain a hold on maximum market size and also get a bigger piece of the pie
WIDER REACH
With print ads you have a wider reach. Everyone who buys the newspaper or magazine will see your ad and will be exposed to it. Thus you get an advantage of a wider reach and thus can reach more customers with a single ad in a magazine or newspaper and also get a great ROI as per Sachin Uppal Growth Advisor.
EASY TO TARGET LOCALITIES
Also with flyers and brochures it is easy to target localities and you can target one locality at one time and thus spread your wings wide encompassing the whole city or state-locality by locality, according to Sachin Uppal Growth Advisor.
GREAT FOR SMALL AND MEDIUM SIZE BUSINESSES
Flyers and brochures are great for small and medium size businesses as they are not very expensive and they have a wide reach and the entire locality or community can be targeted and small and medium size businesses can be greatly benefit
IMAGES HAVE A GREATER IMPACT THAN WRITTEN WORDS
It is also a very good idea to instill images in your print ads and flyers as images have a greater impact and increase the receptivity and stay in the minds of the customers. As they say a picture speaks louder than words the same is true for print ads.Thus by using print media wisely and smartly you can widen your reach and also lower your advertising and marketing cost and thus get a fantastic ROI from your print ad campaign.
SOME SMART WAYS TO DISCOUNT YOUR PRODUCTS THIS FESTIVE SEASON
Festive season means discount season and thus most online sites come up with huge discounts, but your discount strategy should be such that it attracts customers and also helps you clear out old and static inventory so that you can recover your cost price and generate revenue to buy new and fresh stock.
These are some great ways in which you can you can discount your products smartly this festive season:
CREATING COUPONS
You can create coupons and special discounts for loyal customers where the loyal customers get a special discount and early access to a sale or offer. Amazon.in is doing this with amazon prime and now flipkart is doing this with flipkart plus and through these schemes by paying for the membership you are able to save loads of money especially if you are a big ticket shopper and thus it makes complete sense for the customer as he saves a lot of money and also for the company as it gets a loyal customer base.
OFFERING COMBOS
Combo offers are a great way of attracting customers and also getting rid of old stock or unused stock. This way the customer benefits as he gets a big discount and he is coaxed into buying both the products or a package where he can get two products at a great deal price and can feel as if he has got value for money.
This type of discount is very useful for sellers to dispose off old stack and unsellable products and also make a good amount on profit on the combo deal.
LOCATION WISE DISCOUNTS
In this way of discounting a group of customers who are near the warehouse get an extra discount as the shipping cost gets reduced drastically. This is beneficial for the seller and the customer both as per Sachin Uppal Growth Advisor
GREAT DISCOUNTS ON A FEW PRODUCTS
You can also give great discounts on selected products for example a 70 per cent off on merchandise and the other products can be discounted at 40 per cent and so on and this makes the image in the minds of the customer that he is getting a great deal as the 70 per cent off triggers off excitement in the mind of the customer and this is simple marketing psychology according to Sachin Uppal Growth Advisor.
STOCK CLEARANCE
It is also a good idea to put heavy discounts on old and out of date stock as that will help you in clearing out your old stock and generate revenue for purchasing new stock. For the seller it also saves a lot of money spent on storage and warehousing and for the customer it is a great time to buy as the discounts are awesome thus it creates a win-win situation and transaction.
Thus by using these proven discount strategies you can sell off your old stock and at the same time give an impression to the customer that he is getting a great deal-which he actually is and thus both the seller and the buyer benefits creating a win-win equation.
Why Your Small Business Needs a Growth Advisor
Every business needs a Growth Advisor as the he has the necessary expertise, experience and know how to tweak the company’s marketing strategy and reduce costs to maximize profits.
Small business do not have a lot of funds for marketing campaigns and thus it becomes necessary that they use each and every rupee carefully so as to maximize revenue and a Growth Advisor can be a great help in creating a working and profitable marketing strategy for the company.
These are some reasons why a small business needs a Growth Advisor:
EXPERTISE COMES IN HANDY
A Growth Advisor has the necessary expertise to suggest changes in a company’s marketing strategy. Also experienced Growth Advisors will help the company make the best use of their resources and maximize their profits through a strategically designed advertisement and marketing campaign according to Sachin Uppal .
SAVING TIME AND MONEY
It is a great idea to hire a Growth Advisors services as that will help you cut costs and save time and money. A Growth Advisor has the necessary experience and expertise to tweak and fine tune the company’s marketing strategy and point out the flaws and suggest ways to correct them. Thus the company save time and thus can concentrate on growth and also the company saves money which it can utilize for a better marketing campaign as per Sachin Uppal .
EXPERIENCED ADVICE
A Growth Advisor is qualified and has the necessary know how as to how to make the most of the company’s marketing strategy. He can suggest subtle changes which will yield great results in the long term and thus it is a must that every company should hire a growth advisor so that they can utilize his knowledge and skills to maximize their revenue and cut costs.
REDUCING COSTS AND MAXIMIZING PROFITS
A Growth Advisor is essential if the company has to grow and prosper. A Growth Advisor helps in reducing costs by tweaking shortfalls in the marketing strategy and also helps the company maximize profits by suggesting new, innovate and creative ideas for marketing and advertising says Sachin Uppal .
HOW TO BEAT THE COMPETITION
The market environment today is highly competitive and thus it becomes imperative that an expert be roped in for making suggestions to improve the existing marketing strategy and to make it work successfully for the company. The competition has a lot of great marketing strategies and to beat the competition it is only the advice and assistance of a Growth Advisor which makes the difference between marketing success and failure.
Thus a good Growth Advisor is critical and imperative for creating a successful marketing strategy and thus every small business should definitely hire a Growth Advisor so that they can save time and money and also maximize their profits along the way.
A marketing campaign always wants to achieve the following three results: a well-targeted message that reaches the previously defined target audience, a message that is understood by that audience and a message that encourages those recipients to perform one or more actions.