Changes that have occurred in SEO in Past 10 Years
Nothing in the marketing world has been as dramatic in adapting changes as SEO. If you look at the SEO in its early days, you will find out pretty easily that SEO was all about keyword stuffing, making a few changes in the website’s code and running an automated tool to get traffic; BOOM. You would get the traffic and eventually a better rank in no time. Fortunately, Google has been very quick in discouraging these practices by enforcing changes.
In the mid-2000s, Google started to show its prominence on the internet. Now, it has an algorithm that is updated on regular basis.
Evolution of content
Content marketing has played major role in boosting the Indianapolis SEO standards. Over the years, Google has been working hard to set practical standards to tell people about what really is the good content. In 2011, Panda update came as the major breakthrough that effectively nullified the traffic enhancing efforts made through content spamming and keyword stuffing.
This update really encouraged the creation of best content with big value for the end users. The only thing constant is that the content is still the most important factor like it was 10 years ago. It’s the standards that have changed altogether.
Link schemes are not applicable now
Yes it’s the absolute truth. Building links in an artificial manner to bring internet traffic is now the blacklisted technique which can ultimately bring penalty upon your website. Let me clarify, it’s not the link building that is blacklisted; It’s the link schemes.
Google started its hunt to counter the spam practices of link wheel creation and link exchanges. However, the major breakthrough came in 2012 with the launch of Penguin. This update made it possible for the link building to reform to get into the shape which it is in now. Now, the major prerequisite for your links to succeed is the better quality that should be reflected through the links and the content.
Local SEO revamp
Today’s local SEO is completely different from what it was in 20016, thanks to the consistent updates over the years. Apart from the small updates, the actual state-changing update was launched in 2014, the Pigeon update.
This update really helped Google to make local SEO a logical approach in answering the queries made to find local businesses and services. Now, the better optimization of websites and high quality of content are the major ranking signals upon which a website is ranked in local searches.
Search Engine Result Pages
Since 2006, Google SERPs have undergone major changes, both from semantic and visual perspectives. Now, the SERPs display come in completely different manners. If you have been a regular user since 2006, you might not find the current state very surprising because you have been watching news about the updates and their implementations. But the new internet users will definitely look at the image below with a feeling of awe.
Evolution of mobile internet
Perhaps one of the major and surprising changes that can be termed as signature changes of today’s world technology is the rise of mobile devices. 10 years ago, nobody would have imagined the level of popularity that mobile industry is enjoying. This is all because of internet usage facility on a mobile device. This popularity was boosted when search engines started to shift their focus from desktop internet to the mobile internet. The proof is the launch of AMP, or Accelerated Mobile Pages. With this update, Google has declared mobile friendliness as a major ranking signal.