فى بلادنا العربية , ذات الانظمة الفاسدة , الفساد مرهون بالكروش الممتلئة للصوص و السراق الذين تبوءوا أعلى المناصب فى الدولة , عندما جمع الحاكم الطاغية , العميل , لصوص البلاد و جعلهم قائمين على مخازنها و أمنها و خدماتها و مؤسساتها , فاستشرى الفساد فى جميع مؤسسات الدولة , لتنهكها , و تستنزفها .
الفساد فى بلادنا فساد نمطى , ممنهج , متصل كسلاسل مربوطة الحلقات , مترابطة العناصر , اذا انهارت منه حلقة تداعت باقى الحلقات فى السلسلة بالانهيار .
الفسدة , ظلوا و سيظلوا مترابطين يشكلون فرقا و أحزابا تتعاون فيما بينها على السرقة و النهب , و استغلال المناصب و توزيع المكاسب . تارة تشتبك هذه الفرق و الأحزاب لتفضح نفسها , و تارة تتعاون و تتآزر لتغطى على جرائمها أو لتشترك فى عمليات كبيرة , ولكنها كلها تشترك فى انها ضعيفة الهيكل و البنيان , لا تتماسك أمام الفضائح , و لا تصمد أمام من لا يصمتون لباطل و من لا يرضون بظلم .
كلما استشرى الفساد فى مؤسساتنا انتقل منها الى مجتمعاتنا , فتغيرت النفوس , و تشوهت الى الأسوأ , متطبعة بطبع الفسده مفتونة بمآلهم و أساليبهم و سلوكهم و سطوتهم و نفوذهم و فسادهم , فهم النموذج " الارقى " بالنسبة لأصحاب النفوس المريضة ممن لم يتربوا على عقيدة أو قيم أو مبادئ أو أخلاق و هم المسيطرون على الساحة و المؤسسات , المتحكمون بزمام الأمور , و القابضون على أعناق المجتمع و رقاب البشر .
فساد النفوس أخطر من فساد اللصوص و أقسى فساد المؤسسات , ففساد النفوس يغير فى التركيبة الاجتماعية , و ينشر السوس و السلوكيات الخطأ المختلة , فقد أصبح طبع و ديدن الكثير من ذوى النفوس المشوهه الذين استمرأوا الفساد كنظام حياة , فلم يتركوا أيا من مظاهره و أساليبه إلا وقد مارسوها و طبقوها بل و طوروها .
كم من هذا الشعب لم يمارس فى حياته أحد سلوكيات الفساد من واسطة , محسوبية , أو رشوة لتسهيل أمر ... هذه السلوكيات الفاسدة انتشرت كما النار فى حطام هذا المجتمع , ليجعلنى أقر يوما ما ليتذكرها معى رفاقى " أن هذا الشعب لن يقبل التغيير بسهولة , فهو المستفيد الأول من الفساد " . نعم فهذا الشعب فى مرحلة ما كان لا يقوم حياته الا بمثل هذه الاساليب الملتوية , التى جبر عليها ليحاول أن يقوم من حياته التى أفسدها الطغاة الظلمة .
هذه الأنظمه الفاسدة تتعمد فتنة الشعوب و إفسادها لأن المجتمع الفاسد يسهل لهم السيطرة عليه و يدين لهم بالولاء و يتبع دينهم فى الفساد و ديدنهم فى الإفساد و نشره , لكن الأهم هنا أن هذا المجتمع الفاسد يمدهم بذخيرة بشرية من الفسدة الجدد الطموحين لإستمراء الفساد و استمراره ليضخوا دماً قذراً جديداً فى الأنظمه .
كم من هؤلاء الذين يتململون من الفساد قد مارسوه يوماً ما , و كم من هؤلاء الذين يتحدثون بقهر عن الفساد و كيف قهرهم لو أتيحت لهم الفرصة للفساد لكانوا فى أوائل مطبقيه و ناشريه متفوقين على من يتململون منهم و يناصبونهم العداء ؟
فى النهاية هذه الحلقة المفرغة من الفساد لن تُكسر إلا بصناعة جيل جديد يحتقر الفسدة و الفاسدين و لا يتوان عن معاقبة الفاسدين المفسدين .
Why Turkish websites in Arabic are nothing more than overpaid failures ?
Turkey has a very good and rising economy in many fields such as carpet industry , architectural industries , food industries , medical industries , textile , constructions as well as real-estate field which attracts too much money and customers from all over the world especially Arab countries . The Turkish economy is always in need to expand to new markets , reach new customers . There are millions of online Turkish websites like companies sites , product catalogs , factories , unions , e-Commerce portals , company portfolios , industrial news sites . However almost %90 of Turkish sites are without any arabic versions even though they are not just ignoring 300 million customers worth market but also the other %10 which suppose they have arabic version and support they don’t appear to gain any arab visitors or even caught the attention of any search engine .
Some turkish business owners have made very brave attempts to mirror their sites to other languages as English , Russian and Arabic , paying lots of money to do so , starting from translation of the content , passing through design process and even paying too much money for SEO … But does that make their sites reach their target audience ? There answer is no “ big NO “ , not because they have competitions but because they didn’t do it right ….. The arabic version of many turkish sites for example is poorly ranked by Google , getting less traffic than expected and much less customers .
Why is Arabic market so important for Turkish economy ?
22 countries , with 300 millions populations , 135 millions users .
Huge return on investment ROI .
Minimum internet competition .
Minimum local market competition .
High demand .
1- Misunderstanding of the site aim .
Most of the Turkish business owners are involving themselves in all details of the site development and production , even though they don’t know much about it , they focus sometimes on presentation of themselves , their work not their products … They don’t know or care about online SEO , Site compatibility , content optimization and minimization , as well as site’s technologies … They are hiring specialists to tell them “ what to do “ not “ what they want “ , and the worst part is when those specialists follow especially in a market focusing on pleasing the customers’ demands not focusing on his needs .
What is the point of the website if it’s not to present its goal and reach its targeted audience ?
2 - Translation is not enough .
Almost all Turkish web agencies and motivated Turkish business owner who are trying to reach Arabic market , believe Translating the content to Arabic will be enough , They do the same mistake over and over again .
We are stumbling on many powerful turkish sites with very bad arabic mirror / version , poor translation will confuse the Arab customers and readers and force them to close the page rather than following the details and other pages .
3 - Arabic is RTL , do they really get it ?
Visiting a famous and popular Turkish MALL site in its arabic version was fun , and much more fun to realize as the Photoshop designer didn’t realize he is dealing with RTL ( Right to Left ) language and his software / system is not compatible with arabic , Language and Fonts . But this didn’t prevent the web agency from delivering the website . It’s totally unfair to check the site’s SEO after realizing the arabic version has been online for 3 years with all it’s funny mistakes .
The ugly truth is : “Those Business owners think they have arabic website but they don’t “ .
Arabic language is an RTL ( Right-to-Left) Language and this will need special care first with supported software / system and selective fonts compatible with web and browsers … We will have to mention here the encoding of the page itself as many of the turkish web agencies are still living in web 1.0 “ web stone age “ era with Windows encoding not UTF-8 . and for those who are still living in the 90s and early 2000s as they are still using Windows encoding “ windows-1256 ” … But it’s time for those old dinosaurs to move to late 2009 and start using UTF-8 encoding .
4 - Turkish names in Arabic ?
First keep in mind : No One from arab countries will look for turkish names , so how about focusing on the translator making the name much more easier to pronounce in arab instead of confusing the visitors . The visitor has to feel like home in the website to keep browsing it ….. easier arabic related names is important to not disrupt the marketing image of the product and the site . The translators however insest of making it much more challenging for marketing and SEO as well as to the end customers .
5 -Turkish SEO failure and Arabic mirror massive failure .
SEO “ Search engine optimization “ , has very important role in all successful sites , Good SEO settings for the site increase the site’s exposure and gain traffic from search engines known as “ Organic traffic “ .. But most of those turkish sites which are targeting arabic audience with their arabic language mirrored versions have already failed with their Bad Turkish SEO , and the few which succeed with their Turkish and English SEO , have failed to do the same with their arab version .
SEO is much more about Content creation and optimization , SEO for arabic versions of the website require knowing the customers interest in the content and taking much care with the Head Meta tags as well as how the content will present in the HTML <body> .
We have checked more than 30 turkish website and their arabic mirrored version and the main issue was most of the sites designed to work as multi-lingual sites with mixed SEO settings for all the languages , either by SEO ignorant developer/creator or designed to be much cost-effectiveness to save money for the business owner but will cost him exposure to the arabic market .
6 - Arabic site without Arabic support ? Reach the customer but Ignore him ..
Most of the arabic sites for the turkish companies , does not have phone numbers for the arabic clients , even those which have numbers most of the time they are not responsive ….. What’s the point of having good arabic site and reaching arabic customers and does not provide any kind of customer support in arabic to them ?
7 - What does the client want or what he really needs ?
The web design / development services providers are always trapped by trying to deliver what pleases the customers more than advising them what do they really need … Delivery is not enough especially when it's focusing on temporary amusing the client by giving exactly what he asked for in order to get paid and ignore what he really needs to reach his goal and achieve success with this product . Delivery of a product never means the success of this product .
8 - SEO again : Organic visits Vs Paid social media marketing !
Many real-estate companies in Turkey as well as Health-tourism agencies and private hospitals are paying too much money for arabic speakers marketers to market their services and projects to arabic markets over social media … However this approach took very radical turn as those marketers didn’t get why they have to link the arabic site of what they are marketing for directly as they already know it’ll destroy the marketing value of what they are marketing … The arabic sites for most of those companies , hospitals and agencies are in ruin
as they are not ready to provide accurate information due to bad translation / design / RTL customization as well as bad arabic SEO … So even the arabic marketer links the page to social media posts / ads it’ll still gets non-Organic traffic ( social media traffic ) and it’ll die shortly as he stops posting links as well as it’ll get bad repetition and presentation to the end-user .
Expanding to Arabic market with 135 million internet users is a huge demand by many turkish business owner who are interested to market their products and export to new markets , They are feeling trapped because the crippled approach most of them tried before to reach arab customers and expand their sites to arabic market … Though they have very good chance with the arabic market especially with rising interest of arabic customers for turkish market and less competitions . But can they do it right this time ??