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Storyboard #2

Storyboard #1

Shot List

Treatment for title sequence

White Rabbit

Our production is a contemporary teen drama in the style of skins, the tone of this drama is urban, modern and gritty with elements of black humour. Focusing on the ups and downs of a certain 17 year old individual. All characters are from broken families and are all living in foster care.The main character is trying to get a sense of his own identity however is getting dragged under by everyone else.

Jack is a chain smoker who uses a music as a way to escape from his dull lifestyle and hes a fundamentally artistic creative individual that has no way of finding an outlet for his creativity. Therefore he vandalises, graffitis and generally roams around not reaching his full potential.

Our target audiences is for ages around 15 – 22 however we want it to be enjoyed by all ages but our focus is for young adults as they can relate.

We have done the title sequence to the soundtrack of the punk band 'Buzzcocks - I don't know what to do with my life' as it fits in well with the theme of loneliness and feeling lost, with jack trying to find his own identity he doesn't know what hes doing with his life. The song is filled with classic punk vibes of rock guitars and banging drums which combines swimmingly with the grittiness and urban feel of the footage we filmed.

TREATMENT FOR LOGO:

"Jukebox Romeos"

This logo I tried to bring in an element of simpleness and a touch of old school with the old fashioned projector effect. For my FMP in particular i hope to produce a production which isn't complicated or with any theme of fantasy but something raw and real; 'stripped back' which I think using the old school effect shows.

I used an 'handwritten' font as I think it really contributes to the stripped back tone of work which I hope to follow through with, rather than using a busy and complicated font with so much going on. It combines well with the effect of the projector background also which creates a really stylish and classic ident.

I used average size text so that it would fit in perfectly in the middle of the frame, fit for it to fade out at the end.The colour scheme i wanted to keep to sepia and back and white tones to continue with the theme of simplicity and raw, it adds to that 'vintage' effect also with the projector background. along with the background I also added a projector roll noise going through it which sounds really fitting with the logo and so much better than a song as it would have made it more complicated and upbeat. I'm really happy with my logo.

Film Title sequence

James Bond - Dr No

James Bond films are well known, iconic and fabulous; they are absolute classics and a factor in any generation.

James Bond throughout all films are known for its high tech gadgets, fast cars, bond girls and exotic locations. It is also well known for its title sequences. No James Bond film would be complete without its roughly 3 minutes of the iconic credits that introduce the film.

'Dr No' is the first James Bond film to be produced, therefore the first title sequence and the man who started the classic James Bond title sequences is Maurice Binder. In 1962 Maurice created the title sequence that we know today that had has a massive impact on Bond franchise and title design in general.

Binder worked on this sequence 'secretively' in London and didn't make any sketches or notes so his creative way of thinking was never known; he was known however for working close to the deadline, playing with many ideas untill he concluded. This title sequence is split into 4 parts, breakign it up into four smaller, distinctive parts. Each section was emphasized in a change of the soundtrack which was unusual as most of the time the soundtrack fits in with the whole sequence. The sequence starts with electronic sounds and white dots, inroducing the infamous gun barrel sequence. It then changes suddenly to a collage of suhouettes dancing in time to the music. The sequence ends with a scene with three blind beggars.

Binder got inspired when he found some generic white price tag which could represent bullet holes, this then was what Bond walked through firing at the audience. This was done and shows us as the audience that he is not fearful of using his 'license to kill', I really like this effect and think it really sets us up for the antics of Bond. The silhouettes dancing could be the influence of Elvis' dancing and his relation to sex and seduction, shocking the US at the time, this links well with the sex and bond girls which is a crucial element in the iconic Bond films. Binder using silhouettes to show this rather than raw nudity is clever and creative.

To this day Bond title sequences are iconic and an important part to any bond film, Binder set up a brilliant start to the title sequences and a hard act to follow.

(http://www.watchthetitles.com/articles/00262-Dr_No)

TV Title Sequences

True Blood

True Blood is an american drama television show created and produced by Alan Ball. Airing in 2007, 5 seasons later it is still going strong.

"In a world where vampires have "come out of the coffin", Sookie Stackhouse, a telepathic waitress, discovers a new world of different creatures when she meets Bill Compton, a vampire." (http://www.imdb.com/title/tt0844441/)

The above video is the title sequence for True Blood which is 1 minute and 40 seconds long and consists of shots relating to vampires but with no talk or image of vampires in it. This title sequence was emmy nominated and ranked #5 in the tvs top ten credit sequences.

The sequences transitions were constructed differently, even though it was made with a polaroid technique the last frame of one short and the first frame of another were taken as a single polaroid photo. The individual frames are also splattered with blood drops at the start which is such a good effect.

Originally the concept for the sequence was based around the idea of 'the whores in the house of prayer" by using shots of sex, violence and religion portrayed in the way of supernatural. For example the shots of a woman in her underwear and dirty dancing in underground bars for the sex theme. The title sequence also explores the themes of rebirth and death; the circle of life. Using shots of a dead rat and a fly trap engulfing a frog while a rotting fox's head is sped up to reveal maggots feeding off the corpse.

Religion is a main theme throughout the sequence with a panning shot of 'God hates fangs' on a billboard, a reference to vampirism but not at all obvious. Redemption and forgiveness are explored also which are key aspects in religion, showing a congregation praising at church. In addition to the rebirth theme that i touched on in the above paragraph, that can also be interpreted with the baptism with the womans sins being 'washed away'; a start of a new life.

The theme innocence is also explored with the young boy at church looking unhappy, a forceful religious lifestyle at a young age. The young boys eating raspberries and leaving red juice all over their faces, a discreet link to the blood that vampires have on their face after a feeding.

All these themes link to the supernatural and to vampires but in a subtle and tasteful way, with images of references to sex, religion and innocence its all things that are a trait or related to vampires.

United States of Tara Title Sequence

This title sequence is a paper pop up, starting with the title on the a book for it to then the book to open up and then take us through a pop up story.

First shot is of the house, then takes us into the kitchen showing what we assume is ‘Tara’ and her routine possible throughout the kitchen. Cakes being baked, bugs being squashed and hoovering. The pop up then continues to the garage where we are introduced to a someone and a motorbike. Then into the bedroom, it seems we are taking a tour of the house - with a girl looking into her wardrobe and pulling her pants down to reveal a tattoo with ‘T’, is this is Tara? It ends with a boxed house collapsing to reveal a woman of some sort.

The show is based on ‘Tara’ a wife and a mother who has alternate personalities. A wild and flirty teenager and a domestic house wife to start off with and then throughout the seasons more personalities are introduces. This show is to represent the typical american gamily who must cope with the daily struggle of Dissociative Disorder.

Knowing what the show is now about we can see the link between the title sequence and the plot. The woman at the start doing the house cleaning and the woman at the end with the tattoo on her bum, both tara but with different personalities. I think this is a really good title sequence now that i know what it is about, it links with with the show well but using the pop up technique it makes it different and creative.

Sting/Identities

A sting is something which associates something, a brand, channel etc therefore giving it an identity.

A sting should embody the brand for instance, channel E4 is always fun, unique and creative - just like the shows they air. Each sting is purple, that colour being recognised with E4.

http://www.youtube.com/watch?v=QBYn8uzTa4A

This sting has a lot of things going on which shows how many different and diverse shows that are on the channel. Purple being a constant theme throughout with objects being purple. The number 'E4' forming from computers in the middle floats before producing the number which is eye catching and creative.

http://www.youtube.com/watch?v=1qjkkplAbkc

Another example of a creative fuelled sting is the one above, a splash crreating the number '4' with 'E' in the middle - creating e4. Again with the colour purple and the quirky idea. These things all embody channel 4 and is straight away associated with E4.

Least Favourite TV/Film Logo/Idenitity

Peace Arch Entertainment

- What does it look like?

- Can you suggest why it has been designed the way it has?

- What do you think it represents?

- What do you think of it, and why?

Favourite Film/TV logo/identity

Back to the Future

This logo is an identity for the Steven Spielberg trilogy 'Back to the Future' with Micheal J Fox and Christopher Lloyd starring. Its choice of colours is red and yellow for the text with a blue outline. It really stands out, doesn't fade into the background but doesn't overwhelm with its presence.

It has an arrow after the 'back' which suggests that it was designed to show the jump in time but also blends in with the text enough to not seem like an anomaly. The colours of the logo perhaps represents the colour of fire as in on the dvd cover there is fire underneath the car and in the film, often when the 'delorean' travels back to the future it leaves fire underneath the tyres. The main star, Marty Mcfly also wears a red body warmer which is a recognised statement of the Back to the Future which could possibly link to the colours of the logo.

What I love about this logo is that no matter what the merchandise is, whether its the dvd, the soundtrack cd, the tshirt, a coaster etc this logo is printed on it and is what people associate with back to the future. A logo is designed to embody the brand/film/identity and follow it around - this logo does this perfectly. It's a great example of what a good logo should be.

Designing Your Own Logo/Ident:

LOGO:

'A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc: "the Olympic logo".'

(https://www.google.co.uk/#hl=en&tbo=u&q=logo&tbs=dfn:1&sa=X&ei=zv8QUaiCEebN0QXwkoHwCQ&ved=0CC4QkQ4&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ffe1ab5c2868a29&biw=1024&bih=643)

IDENT:

'Station identification (ident or channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name'

(http://en.wikipedia.org/wiki/Idents)

Logos and Idents are used by many brands to promote and form a recognition for their company/organisation. Each logo will be significant and unique to the band to create their own image of what they have in their mind; a logo is something that associates the brand. A logo should be memorable if its going to be recognized with the brand. An Logo/ident can define a production company or film studio etc, for instance 'Universal' is instantly associated with the globe nd the gold tones that for me remind me of the glamour of films and how the films can go worldwide.

There are people behind these legos and idents that think carefully about how to approach the making of them to flatter the brand and what they stand for.

MARTIN LAMBIE -NAIRN:

Martin is one of the UK's most influential graphic designer and he founded his own agency and currently is the creative directer of an agency 'Heavenly Group Ltd'. His work is based around brand identity for television, the reason he is so influential is that he redefined television brand identity by combining graphical qualities of printed communication with possibilities offered buy the media of TV.

(http://en.wikipedia.org/wiki/Martin_Lambie-Nairn)

His most renowned work consists of Channel 4 that he is responsible for. Martins philosophy is making 'complicated thing simple' which you can really see in this logo as this infamous logo is a build up of blocks which form the number '4'. Originally when Martin put this together the logo was a mixture of colours on a black background.

Now the channel 4 logo is still built up of 9 blocks which form to make the number 4, howeer they may be presented differently but the base is the same.

I am personally a fan of the channel 4 logo as it does anything a good logo should do, has the perfect ingredients for a great logo: personality, varied colours to represent the varied programmed on channel 4, simple but effective, memorable and more importantly - 30 years from when it was first designed it has evolved and still this logo is instantly associated with channel 4.

Not only has he done channel 4 but also BBC 2.

BBC2:

in the 1990's Martin is up to his old tricks with redefining logos as he changes the original ' BBC TWO' logo to 'BBC 2' replacing the word with the number, producing the logo that we know and love to this day. Feedback from the old BBC 2 logo (below) was that it was boring and bland, people felt it was an aged logo and that it wasn't something that the BBC wanted their logo to associate with their company. Martin then redesigned the logo to what we know now.

The logo now is simple and to the point, exactly what Martin is known for. I think this logo will be used for a long time but simply evolve slightly, the number '2' is here to stay.

SAUL BASS:

Saul Bass was an American graphic designer and filmmaker, well known for his design of film posters and motion picture title sequences.

He's worked with many famous film makers such as Alfred Hitchcock and Otto Preminger. One of his well known pieces of work was for the film 'The man with the golden arm' where he produced an animated cut out of a heroins arm.

Saul has also created many iconic corporate logos such as AT&T logo which is an american phono company, he also created the 'globe' logo in 1983 after the break up of the bell system. Other logos such as 'continental airlines' "jetstreams' logo and united airlines 'tulip logo which became one of the most recognised recognised airline industry logos of that era (70's)

A collection of Saul Bass' logos.

(http://www.notcoming.com/saulbass/index2.php)

MARTIN LAMBIE -NAIRN

EVALUATION

Originally I was happy with the instructional video we produced, i felt that we edited it well and made it simple but effective, therefore easy to follow.

We had feedback from the year 1's where they watched our video and commented on our video on things we could improve etc - constructive criticism. Out of 11, 11 being easy to understand and 1 being hard to understand, they rated us a 9. They justified their rating with the clear and strong voiceover which was placed over the video and the clear images. I agree that the voiceover is clear to understand and we tried to make the script as simple as possible so it would be easy to follow.

The year 1's said to improve that we could place a finished turntable animation at the end to reinforce everything that we said and to have an end project which they could aspire to make their turntable like. I totally agree with this and think that putting a finished turntable animation at the end would be a good way to end it. Despite the voiceover being clear they suggested that the voiceover could be louder. I personally think that the sound was fine but next time its something we would to take into consideration.

We then had a feedback session with the lecturers. The first point made was that their was a slight border around the video, initially I thought it wasn't worth changing as it was hardly obvious but as it is a professional video I can appreciate that everything needs to be to a high standard. The lecturers also recommended that we add in an extra filming part of explaining the shutter speed which is important as it creates motion which could result in motion blur in the images we have recorded.

One of the main points they brought up which is a key point was that we kept referring to 'turntable' throughout the whole video rather than 'turntable animation' which is what we were creating, we weren't making a vinyl player. We took this on board and redid the voiceover adding in 'animation' in all the places necessary. This is not something that I would have picked up as I felt it was clear but we really have to cover all areas to make sure it is as well explained as possible.

Overall we took on board everything that we were told and our feedback was constructive and fair. We have made the changes, especially the adding of the 'animation' in turntable as that is a crucial point which was made. I hope that this instructional video is even more explained and in depth as before.

Floor Plan

benyear2-blog-blog

Turntable: The turntable could be used to much and start to over heat and then get caught on fire.

Tripod: Tripod could be in the pathway and could cause some people to fall over and hurt themselves and the destroy the camera.

Lights: The lights could become hot and if someone was to touch...

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