Hanover Research

Professional market research and business research services from Hanover Research. We have a strong track record of addressing clients’ unique strategic planning and outsourced research services

[hanoverresearch]

Three Pitfalls of the New Product Development Process

In this brief white paper, we share some of our findings on things to avoid in the new product development (NPD) process as well as solutions to reduce these obstacles and stumbling blocks.

[hanoverresearch]

Hanover's K-12 Year in Review 2013 http://www.hanoverresearch.com/media/Hanover-Research-K-12-2013-Year-in-Review.pdf

[hanoverresearch]

Paragon K-12: Advancing the Science of Teacher Hiring

Over the course of the last year, Hanover has partnered with districts to create Paragon K-12, a new-in-kind, pre-employment screening assessment that fills a void long felt by administrators. Paragon differs from existing screening instruments in that it is specifically...

[thinkingforward]

Thanks to the variety of different technologies designed for data collection, getting deep insights and information about your target market has never been so easy.

Using Facebook, Twitter, and Google Analytics are just a few of many options that you’re probably aware of, but there are 9...

[demandgenreport]

The latest market research from IDC continues to show a strong market for both marketing automation and sales automation solutions.

IDC’s Worldwide Semiannual Software Tracker for the first half of 2012 showed overall software market growth of 4.7% year over year. This marks the beginning of...

[dcwomenkickingass]

[hanoverresearch]

dcwomenkickingass:

As part of the new 52, DC Comics is doing market research on its readers in partnership with Nielsen.

A letter announcing the survey was sent out earlier this week to LCSs and the text of which reads:

Thank you so much for your enthusiasm and support during the launch of DC COMICS - THE NEW…

[doublelinx-blog]

A web strategist can provide constructive criticism to help you make your website more user-friendly and to help you generate more traffic. However, if you’re trying to save money or want to do some research on your own first, there are ways you can assess your site using the...

[admhawthorne]

If you’re not a member, join. TNT is doing market research. They’re asking about R&I, and they’re asking things like “What do you watch?” One of the answer is “to see Jane & Maura possibly enter a romantic relationship with each other”. They ask if you write fan fiction or do fan art. They ask if you’re active on twitter, tumblr, Facebook, etc. Basically, ladies and gents, they’re polling about Rizzles.

Go. Join. Find that damned quiz and give them an earful in the “other comments” section.

Please retweet/reblog. Spread the word.

[whitegrandpa]

[theclearlydope]

WORTH SEEING: The marketing at KMART in 2013 has been the best of any company out there. I’ve never wanted to go back to school until now. 

via glossylalia

[getleangetmeanfitspo4life]

[ultrarunnersean]

Such a great marketing campaign by Pearl Izumi

[mobile-marketing-blogger]

IBM Marketing Campaign: Smart ideas for Smarter Cities

Advertising Campaign: Ogilvy & Mather

Really creative ways for a technology company to lead others showing smart cities.

[fastcompany]

17 No-Brainers For 2014 From 17 Award-Winning Marketers

[hanoverresearch]

The author interviewed 17 recent winners of the CMO Awards. Here are their must-do ideas for getting ahead next year.

[hanoverresearch]

Improving Alumni Engagement

Maintaining contact with alumni after graduation can provide invaluable, lifelong support to higher education institutions. Engaged alumni can support institutions in a variety of ways, including:

[hanoverresearch]

Best Practices for the Flipped Classroom

The term flipped classroom can apply to a wide range of blended instructional methodologies in which students remotely access pre-prepared lecture materials and then engage in structured in-class activities.

[hanoverresearch]

Improving Alumni Engagement

Maintaining contact with alumni after graduation can provide invaluable, lifelong support to higher education institutions. Engaged alumni can support institutions in a variety of ways, including:

[hanoverresearch]

Trends in Promotions and Merchandising

[brianbalfour-blog-deactivated20]

To read about how other professionals became experts in their craft sign up for Startup Edition #23.

If I Can Do It, You Can Do It

I started my career out as a “product guy.” But about 4 years ago I realized that product was a small piece of the startup puzzle. I became fascinated with...