There are plenty of big marketing companies out there willing to use their New York strategies for your Springfield, Missouri dollar. Your marketing goals are best met by companies like yours — local marketing agencies who are familiar with the local audience and local intent. They too are small businesses in your community, so they understand your local marketing value.
Local marketing refers to a strategy tailored to a specific, local audience. For your business, this might include launching an email marketing campaign to local businesses, sponsoring local events (posting start and end dates and times), or adding local links to your website. This occurs across various digital channels and should be applied to your existing digital marketing strategy.
Some ideas for effective local marketing campaigns can be found on this Lightspeed HQ blog about Local Marketing
A Hiveminded Guide to Google My Business
Did you know Google is used for 70% of online searches? Google My Business is an important marketing tool for local businesses because it boosts your business’ reputation with Google. First, it displays relevant information about your business, your hours of operation, contact details, and/or a link to your local site. It also allows you to make posts, create events, and advertise your special deals/discounts.
Optimizing your business’ Google my Business minimizes your customers’ confusion/frustration, making it easy for them to find you via local mobile searches.
Improve Your Local Search Visibility With Hiveminded
Hiveminded Marketing has a clear edge, as we are immersed in the local economy and local business network you’re seeking to grow in. We know the value of your locally made product/service and specialize in local SEO research, tailored to your business on a smaller scale. Investing in your local marketing strategy, perhaps with blog posts or other specific types of digital marketing like social media posts, will improve your local rankings.
To improve your business’s visibility, our experts will perform keyword research, investigate local SEO strategies, and research local marketing campaigns (especially regarding your top competitors). Perhaps your business would benefit from adding long-tail keywords to your website.
Not only are we driven to help you because we are passionate about growing local businesses — but we also have a stake in the local Springfield community. Every dollar spent at Hiveminded (and at your local business) bolsters the local community, our friends, and our families.
Billboards Marketing Portfolio
When we design our billboards, we consider these factors:
1) Location: Consider the amount of traffic and how quickly they pass. A car passing your sign on Highway 65 moves much faster than cars stopping at the corner of S Campbell Avenue and W Battlefield Road traffic light.
2) Goal: ROI is never far from a marketer’s mind. Always think about the type of return on investment needed to make the advertisement successful.
3) Story: Short and sweet is at least one part of the successful billboard recipe. The advertisement should stir thoughts, emotions, and actions.
4) Visibility: Color, font, and detail play important roles in great billboard design. The color should be bold, the font needs to be readable, and the details need to be large enough to see at a glance.
Hiveminded Marketing helps small and startup businesses succeed in online marketing strategies. Our success in local online marketing is rooted in our strategic and interactive approach to building a local online marketing strategy unique to your business.
Contact us here -> Local Marketing Springfield