Can’t Waste Time - Lotte World and K-Live
As my time in Seoul is almost over, I made a mental note to myself to get out there and explore more of what this wonderful city can offer. Last Wednesday Alison, Erin, Brittany and I went to Lotte World, for those of you who do not know what the brand Lotte is, it is South Korea’s eighth largest business conglomerate. They have a diverse industry ranging from candy manufacturing, beverages, hotels, retails, fast food, financial services and even electronics. Lotte World was so much fun; it’s been a while since a went to an amusement park so I was thrilled when I heard that we were going to Lotte World.
Since I have been studying International and Sports PR this summer in Korea; I definitely have a new perspective when it comes to looking through the lenses of PR. When some of my classmates and I went to Lotte World I saw many creative PR strategies and tactics that Lotte World used.
Lotte World shows creative PR by providing a customer service section in the amusement park. In the customer service section there are multiple employees who are there to help the visitors navigate through the park. Right next to the customer service there you can find a first aid and baby care location, this is great Public Relations for the visitors because if someone were to hurt themselves they would be able to go to the first aid and be treated rather than not receive any help and the baby care section is great for the visitors like the mothers and their babies when they need immediate attention.
When I was walking around the Lotte World amusement park I noticed that their trash-cans could be found all around the park. There were two types of trash-cans that I found, one of them being a trash-can only for waste and the other trash-can only for recycled products. I found this was a creative PR strategy because the trash-cans were designed in a unique way that fitted the theme of the park. And with the unique style that the trash-cans were designed, that attracted more of the visitors to follow the proper way to dispose trash. The trash-cans are another form of a PR strategy because sorting waste and recyclable products is good for the environment.
Another form of PR found in the park is the parade that Lotte World performed towards the end of the day, approximately an hour before the whole park closed down. I found that the parade was a form of PR tactic because it affects the employees who worked there and the visitors. During the parade many of the rides were closed down, this was beneficial to the employees because the parade gave them the opportunity to take a break and rest for a little until the parade was over. The parade was also beneficial towards the visitors because there was a sense of the organization giving back to the visitors by showing their performance.
For more information about Lotte World you can visit this website http://english.visitkorea.or.kr/enu/ATR/SI_EN_3_1_1_1.jsp?cid=264152
The entertainment industry is huge over here in South Korea, with their K-wave which includes Korean drama and KPOP. My professors took my class and I to a K-Live performance and we watched a hologram performance of BIGBANG and it was awesome. I am a huge fan of BIGBANG and I would love to see them live one day, I am really glad I had the opportunity to see a hologram performance. Visiting K-live and looking at it through a PR perspective I was able to point out some interesting PR tactics that were used.
Once you enter K-live you are greeted with these human size KPOP star cardboard posters, I found some posters with BIGBANG, Wonder Girls, 2NE1 and other popular bands. Using these posters is a creative PR tactic because many fans like me get super excited when they see human size posters. This is a great way to engage the tourist to take pictures and feel super pumped for the hologram performance.
Once you entered the room to watch the hologram performance, there is so much going on with the screens being displayed to the audience. They are slideshows of other hologram performance from 2NE1, Wonder Girls and PSY who sings Gangnam Style; to the left of the main screen there were a showing of people in the audience faces on PSY’s body. I saw that the showing of people’s faces on PSY body a creative tactic because it motivated people to want to have their picture taken and that promote the more of PSY hologram showing. I also think that the slideshow of the different performance that were available for different KPOP stars also promoted the future showings for K-live.
After the performance many of my classmates wondered around K-live, I found myself looking through the gift store. Then I found a photo booth where you and other people are able to take pictures with some of the KPOP stars. My professor and some of my classmates took pictures with the BIGBANG members and it was hilarious how the pictures turned out. “Take Photos with a Star” photo booth is a great PR tactic; it helps K-live be active with their consumers and the consumers be responsive by using the photo booth.
I enjoyed my time in both Lotte World and K-live, and I am glad I was able to see it in a PR perspective and point out some of the tactics and strategies that both organizations used.
Thank you for reading and see you in the next post!
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