Car Design | Lamborghini Aventador
I had the awesome privilege of working on a marketing project that dealt with turning a 2012 Lamborghini Aventador LP 700-4 into a race car. My sole responsibility was to take this already great looking car and make it look great on the race track, which is no easy task. I also faced some limitations due to the fact that this was only temporary, and the car would be sold eventually, so the final product wouldn't be a full wrap but vinyls decals.
There was a lot of experimenting going on, trying to get the right set of designs that felt techie but also complimented the shape of the car. When it was all set and done it made its rounds at Sebring International Raceway, Festivals of Speed, and St. Pete Grand Prix.
Shoutout to all those who gave me the opportunity to work with such a beautiful piece of engineering: Lamborgihni Sarasota, Braille Battery, and Motorcine Media.
Link