Eliminating 70% of Manual Operations & Scaling Nestle's Sales
Eliminating 70% of Manual Operations & Scaling Nestle's Sales Introduction
Founded on August 1st, 2016, Rurutiki is the official e-distributor for Nestle Malaysia and manages their end-to-end eCommerce operations for full-range products. Since inception, the company has been growing rapidly with the eCommerce industry boom in Malaysia.
When Rurutiki encountered distribution challenges across eCommerce channels, they decided to implement a suitable technology platform to streamline their backend operations and achieve growth for Nestle. Having a wide product portfolio, this company had the added responsibility of maintaining uniform customer experience across all their eCommerce channels.
Challenges and Requirements
1. Lack of Automation in Warehouse Management
Due to the absence of an automated system, Rurutiki’s warehouse team had to manually update orders, product listings, and inventories across the marketplaces such as Lazada, 11Street, Shopee, Qoo10.MY, Lelong.my, Astro Goshop, and PGMall. This led to issues like overselling, underselling, and sale losses with the lack of real-time visibility and control.
2. Inefficient Order Processing
The company’s order picking process was also not optimized up to the mark. To elaborate, the picking process alone required 2 admin staff, as they had to print picking lists & shipping labels from individual marketplaces and then sort & match them accordingly. Moreover, the pickers had to wait 2-3 hours just for the documents before they could start their work leading to unnecessary wastage of manpower and time.
3. Unnecessary Overhead Costs
The company had to employ additional workforce to manage simple tasks like data updation, manual order management and hence, had to bear overhead costs.
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