Maintaing a harmonious balance between distributors and retailers and ecommerce sales was a huge challenge for brands. Learn how they overcame this challenge.
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Maintaing a harmonious balance between distributors and retailers and ecommerce sales was a huge challenge for brands. Learn how they overcame this challenge.
YouTube can work wonders for retail businesses. From having access to a large number of customers to building a brand image, here is how you can leverage the platform.
Social commerce is an upcoming trend and takes the best of eCommerce and social media to help you gain more success in your multichannel strategy
Social commerce is an upcoming trend and takes the best of eCommerce and social media to help you gain more success in your multichannel strategy
Plan and execute your multichannel eCommerce backend operations through the SelluSeller app!
Trace the journey of how Anchanto launched SelluSeller on mobile in just 3 months. Explore the new application and have the SelluSeller experience on the go!
To establish an offline presence in a new market, brands can begin by selling through eCommerce marketplaces in order to create brand awareness and gain valuable insights.
Making use of systems like product information management and digital asset management is your key to achieving consistency in your content across all your channels
Eliminating 70% of Manual Operations & Scaling Nestle's Sales
Eliminating 70% of Manual Operations & Scaling Nestle's Sales Introduction
Founded on August 1st, 2016, Rurutiki is the official e-distributor for Nestle Malaysia and manages their end-to-end eCommerce operations for full-range products. Since inception, the company has been growing rapidly with the eCommerce industry boom in Malaysia.
When Rurutiki encountered distribution challenges across eCommerce channels, they decided to implement a suitable technology platform to streamline their backend operations and achieve growth for Nestle. Having a wide product portfolio, this company had the added responsibility of maintaining uniform customer experience across all their eCommerce channels.
Challenges and Requirements
1. Lack of Automation in Warehouse Management
Due to the absence of an automated system, Rurutiki’s warehouse team had to manually update orders, product listings, and inventories across the marketplaces such as Lazada, 11Street, Shopee, Qoo10.MY, Lelong.my, Astro Goshop, and PGMall. This led to issues like overselling, underselling, and sale losses with the lack of real-time visibility and control.
2. Inefficient Order Processing
The company’s order picking process was also not optimized up to the mark. To elaborate, the picking process alone required 2 admin staff, as they had to print picking lists & shipping labels from individual marketplaces and then sort & match them accordingly. Moreover, the pickers had to wait 2-3 hours just for the documents before they could start their work leading to unnecessary wastage of manpower and time.
3. Unnecessary Overhead Costs
The company had to employ additional workforce to manage simple tasks like data updation, manual order management and hence, had to bear overhead costs.
Read More: Eliminating 70% of Manual Operations & Scaling Nestle's Sales
Social commerce is an upcoming trend and takes the best of eCommerce and social media to help you gain more success in your multichannel strategy
Cross-border ecommerce opens new lucrative doors for businesses. This however comes with its own unique challenges. Check out how can you overcome these.
Learn the top advantages of omnichannel retail strategy and why brands should consider adopting this strategy if they want to stay strong.
Why Should Brands Adopt Omnichannel Retail?
Here’s an interesting fact from Google’s Omnichannel Reality Report: Buyers who frequently shop from multiple channels, have 30% better customer value compared to others.
This means brands have more chance of engaging with their consumers if they increase their presence across different channels – physical and online alike.
But that’s not the only reason why brands, retailers, and eCommerce actors need to start investing in going omnichannel.
Here’s a list of reasons why you should already be thinking about going omnichannel:
1. To Boost Sales
Giving customers the ability to browse through a universal range of product catalogs, that can be accessed from any sales channel, improves the chance of ‘reverse showrooming’. It is a term that brands use, to describe promotions and marketing activities that encourage in-store visits and thereby increase sales revenue.
So, shoppers are more likely to choose brands that offer a centralized database, accessible through any channel. This means increasing the visibility of your products and promotions across all your sales platforms.
From listing the products on online channels to promoting them through retail stores, you ensure a higher chance of your brand being selected; wherever your shoppers first see the product.
Read More: https://id.selluseller.com/resources/blogs/top-reasons-for-brands-to-go-omnichannel
Learn the top advantages of omnichannel retail strategy and why brands should consider adopting this strategy if they want to stay strong.
Learn the top advantages of omnichannel retail strategy and why brands should consider adopting this strategy if they want to stay strong.
Learn the top advantages of omnichannel retail strategy and why brands should consider adopting this strategy if they want to stay strong.