The IIAR Blog on Tumbler

The Institute of Industry Analyst Relations is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Visit us on www.analystrelations.org

[iiar]

IIAR> Webinar : Independent Analyst Panel Highlights(06/26) IIAR> Analyst Firm Webinar on the Tuesday 23 June 2026 featuring Check the highlights of our IIAR> Webinar : Independent Analyst Panel with with Steven Dickens / HyperFRAME (LinkedIn), Jon Reed / Diginomica (LinkedIn), Virginie O’Shea / Founder, Firebrand Research (LinkedIn) (IIAR> interview with Virginie O’shea), Richard Stiennon / IT-Harvest (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communicati ons (LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn), Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn), Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn) on Tuesday 23 June 2026

IIAR> Webinar : Independent Analyst Panel Highlights(06/26)

[iiar]

IIAR> Webinar:  Insights from over 40 AR professionals to accelerate your AR journey, (07/26) Missed the IIAR> Summer Forum in London? Join the IIAR> on 9 July for Insights from over 40 AR Professionals to Accelerate Your AR Journey. Hear the key takeaways, practical recommendations and lessons learned from the Summer Forum workshops, followed by a live Q&A with the workshop leaders. Whether you attended the Forum or not, this webinar is your chance to gain actionable insights from the IIAR> community. Not a member? Join now! HERE Register here> https://iiar.member365.com/public/event/details/30ddd57b740f452f4814325e8c4a114804942d13/1 Thursday 9 July 2026 0800 PDT / 1100 EDT / 1600 BST / 2030 IST #IIAR #ARChat #AnalystRelations #ARCommunity #ProfessionalDevelopment... https://analystrelations.org/2026/06/26/iiar-webinar-insights-from-over-40-ar-professionals-to-accelerate-your-ar-journey-07-26/

IIAR> Webinar:  Insights from over 40 AR professionals to accelerate your AR journey, (07/26)

[iiar]

IIAR> Independent Analyst Panel, 23rd June 2026

Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together four leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how…

View On WordPress

[iiar]

IIAR> Discussion Group: Working Smarter with AI: How LLMs Are Reshaping Analyst Relations (05/26)

The IIAR> is hosting a members-only discussion on the impact of LLM on Analyst Relations. Artificial intelligence and large language models are quietly transforming how AR professionals do their jobs — from how they prep for analyst briefings to how they synthesize research, track coverage, and craft messaging. But the profession is still figuring out what “good” looks like. In this IIAR>…

IIAR> Discussion Group: Working Smarter with AI: How LLMs Are Reshaping Analyst Relations (05/26)

[iiar]

IIAR> Analyst Firm Webinar: Omdia - Highlights (04/26)

Check the highlights of our IIAR> Firms Webinar with Omdia Alexia O’Sullivan/ VP & Global AR Leader and IIAR> Member, Capgemini (Linkedin), Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and AR Lead, Amdocs (LinkedIn), Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn), Kristine Neufeld / Industry AR, NVIDIA (LinkedIn), Ludovic Leforestier/…

IIAR> Analyst Firm Webinar: Omdia - Highlights (04/26)

[iiar]

Don't miss out! Register now for the best AR event of the summer! #ARchat

View On WordPress

[iiar]

Stay ahead of analyst firm consolidation. Gain exclusive insights from Omdia’s leadership on their new strategy and learn actionable techniques to build stronger, more effective analyst relationships in a shifting market.

View On WordPress

[iiar]

IIAR> Webinar with India Chapter: Advisor Relations(04/26)

As the influence landscape evolves, sourcing advisors are playing an increasingly important role alongside traditional analysts. For analyst relations (AR) teams, understanding how to engage with this group effectively is becoming a critical capability. Advisor relations require a distinct approach—balancing insight sharing, relationship building, and alignment across multiple stakeholders.…

IIAR> Webinar with India Chapter: Advisor Relations(04/26)

[iiar]

Measuring Analyst Influence: Turning IIAR> Awards Insight into Action 19 March

Following the announcement of the IIAR> Awards 2025 winners, we are hosting a special follow-up webinar designed to move the conversation forward — from recognition to actionable insight. The Awards reflect a composite view of influence across Analysts and Analyst Firms. In this session, we will revisit how IIAR> determined the Awards using: Member survey data and peer nominations Insights…

View On WordPress

[iiar]

IIAR> Café: at NVIDIA GTC, San Jose - 2026, 17th March

Join us on Tuesday 17th March from 0700 PDT for an in-person IIAR> Cafe!  A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). This IIAR> Café is hosted by Aniruddho Mukherjee / Global AR Lead – Edge and Advanced Compute at AWS and IIAR> Board Member (Linkedin). Don’t…

View On WordPress

[iiar]

IIAR> Discussion Webinar: The Dangers of AI for AR, 24th February

Bringing AI into analyst relations (AR) has clear benefits, but it also comes with risks. These risks include misinformation, less personal interaction, privacy issues, relying too much on technology, compliance challenges, and possible market misunderstandings. While AI can make work more efficient and offer useful insights, organizations need to manage these risks carefully. Misinformation: AI…

IIAR> Discussion Webinar: The Dangers of AI for AR, 24th February

[iiar]

IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)

Check the highlights of our IIAR> Firms Webinar with IDC Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional…

IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)

[iiar]

IIAR> Discussion Webinar: RFI response-generating AI tools, 27th January

The IIAR> is hosting a members-only session that will examine how AI is reshaping analyst relations. Joined by Rob Smith / Lionfish (LinkedIn) and Sonya Vargas / Databricks (LinkedIn), the IIAR> Editorial Committee will focus the discussion on RFI response-generating tools, including Lionfish and Databricks (ARIA) RFI response generators. These discussions will help set the foundation for ongoing…

IIAR> Discussion Webinar: RFI response-generating AI tools, 27th January

[iiar]

IIAR> Analyst Firm Webinar: IDC, 3rd February

It’s been a year since Blackstone divested Foundry, effectively splitting the 62 year old research firm IDC from its parent company and media group formerly known as IDG. As one of the FIG’s along with Gartner and Forrester, IDC is a key player for analyst relations professionals –especially considering its global reach and local relevance in many geographies. There’s been many changes since,…

IIAR> Analyst Firm Webinar: IDC, 3rd February

[iiar]

And the winners are… Celebrating the IIAR> Awards recipients for 2025

The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the winners of its 2025 annual awards, as determined by votes from industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions.  Scroll down to see how IIAR> members can join…

View On WordPress

[iiar]

IIAR> London Café, 27th November

Join us on Thursday 27th November from 1800 BST for an in-person IIAR> UK Chapter meet-up!  A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry. We’ll have a couple of analysts in attendance. This event is free for IIAR> Members (refreshments not included). This IIAR> Café is hosted by IIAR> UK Chapter co-lead Antonella Crimi / Linkedin)…

IIAR> London Café, 27th November

[iiar]

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch

The IIAR> Analyst of the Year (AOTY) and Analyst Relations Professional of the Year (ARPOTY) Awards are the longest-running independent accolades in our field, uniquely combining input from both the AR community and industry analysts. This year, we’re gathering input from AR professionals and analysts worldwide to ensure a broad spectrum of perspectives. Using the IIAR> SOSM methodology and the…

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch