Press Release India

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ALPS Enterprises announces collaboration with Jimmy, a brand under KingClean Electric Co.

MUMBAI, April 5th 2022 -- ALPS Enterprises is extremely proud and thrilled to announce its collaboration with Jimmy, a brand under KingClean Electric Co. ALPS Enterprises in association with Jimmy will launch five highly advanced and stylish cordless vacuum cleaners in India around mid-April. Jimmy cordless vacuums are not only stylish, modern, and advanced, but the best among the league of other cordless vacuums available in India. ALPS Enterprises will be the sole distributor for marketing, promotion, and sales of all Jimmy brand products in India.

Until 2022 JIMMY has sold over 160 million vacuums globally and owns over 1700 patents with over 26 years of experience in the cleaning industry. With a team of 700+ experienced R&D engineers, their parent company Kingclean is manufacturing vacuums and consumer electronics for many world-leading brands across the globe. ALPS Enterprises is an early age consumer brands supply chain company that started with introducing Xiaomi Eco-system brand Roidmi Cordless Vacuums in January 2020 and is now followed by introducing Jimmy cordless vacuums in 2022. Within a span of two years, despite the pandemic slow-down throughout India, ALPS Enterprises has managed to sell huge numbers of Roidmi cordless vacuums throughout their online and offline sales channels. All thanks to their efficient 1800 customer care and no-questions-asked replacement warranty support all over India.

The majority of households in India for their portable deep cleaning at homes need a higher suction, longer-running time, and less pricey cordless vacuum cleaner. Keeping this in mind, the ALPS & Jimmy team has unveiled a set of new-generation handheld cordless vacuum cleaners, the JV85, JV85 PRO, HW8, HW8 PRO, and the H9 PRO. These next-gen cordless vacuum cleaners from Jimmy come with a super powerful motor ranging from 100000 RPM to 110000 RPM among the models. Out of all these models, the HW8 and the HW8 PRO are wet and dry. All of them also come with an LED display to show the charge and various modes. All the models also come with removable lithium batteries.

The above-mentioned Jimmy models will be available at major online retail giants like Amazon, Flipkart, and Croma from mid-April. Simultaneously they will also launch on www.jimmyindia.com. For the initial launch, they are extending a 25% discount on the products. This offer is for a limited period only.

The highlight of the Jimmy cordless vacuum cleaners is its super-powerful digital motor, its supremely efficient suction power, and extra-long battery life. The vacuums are very lightweight and easy to use and maneuver so that the customers do not face any issue in cleaning the remotest of areas in their house. In all these models, ALPS Enterprises is also launching two wet and dry models in India, the HW8 and HW8 PRO

JIMMY Cordless Vacuum Cleaners have a horizontal cyclone system to effectively filter dust particles, avoid clogging and maintain long-term suction. The high-power mode is amazing for hard-to-clean carpets and corners that are hard to suck up dirt. It will be beneficial for households, large-scale businesses, hospitals, aviation.

On the occasion, Mr. Gaurav A. Pardeshi, Founder & CEO, of ALPS Enterprises, said: "ALPS Enterprises is extremely proud and honored to announce its association with Jimmy which is under the banner of KingClean Co. Ltd of China. KingClean is one of the world’s leading manufacturers of consumer electronics, especially in the field of cordless vacuum cleaners. What I care about the most is to give our Indian consumers a cost-friendly cordless vacuum cleaner direct from the factory that is manufacturing the biggest American brand of cordless vacuums in Indian and globally. Why do Indian consumers need to pay double the price when a triple the features cordless vacuum can be delivered at the doorsteps for half the price and is what I call Jimmy Cordless Vacuums for the India market.”

ALSO ON THE OCCASION, MR ZUGEN NI, PRESIDENT, KINGCLEAN ELECTRIC Co Ltd, OWNER OF JIMMY BRAND said: “As a professional global floor care appliance brand, JIMMY's products have always been widely recognized by global consumers for its continuous technology innovation. As a market with the second largest population in the world, India is also one of the most important markets on the road of JIMMY’s globalization. We will rely on our technology innovation and R&D capability, combined with the demand of the Indian market, strive to create more and better household cleaning products for Indian consumers, and strive to make the JIMMY brand a well-known and highly recognized high-end cleaning appliance brand in the Indian market.”

In India, ALPS Enterprises works with the motto of bringing world-class smart consumer electronics to the Indian market to up the standard of living of the Indian consumers. So, I am extremely thrilled to announce this collaboration and am sure that Jimmy will be highly successful in India. I am sure we can touch great heights of success together and can make the life of the Indian consumer much easier and more convenient."

About JIMMY India:

JIMMY, is the brand under KingClean Electric Co. Ltd, dedicated in creating a high-quality healthy life for global users.

KingClean Electric Co., Ltd was established in 1994. KingClean, on behalf of "King of Clean", expresses the vision of becoming a global leader in cleaning appliances.

As a global brand leader in environment cleaning, Kingclean has an important position and great influence, always adhering to the business philosophy of continuing to create value for target customers, insisting on building core competitiveness by technology innovation, sticking to the R&D strategy of being "unique" and "advanced", leading the technology development in domestic vacuum cleaner industry.

Jimmy brand is promoted in India by ALPS Enterprises. All the Jimmy products will be available for consumers on www.jimmyindia.com. Alps Enterprises will extend a full support guarantee/warranty to its consumers and will leave no stone unturned in ensuring world-class consumer satisfaction to Jimmy users in India. With our offices based in Hong Kong and China under our parent company Adesiflava Private Limited, we want to see a Jimmy product in every Indian household.

Contact us at www.jimmyindia.com

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PRACHI DHABAL DEB OF PUNE, MAHARASHTRA, INDIA GETS HONOURED BY WORLD BOOK OF RECORDS – LONDON

For creating the most number of vegan eggless royal icing structures involving 3.9 feet tall inspired by Indian and European architectures.

Creativity is not just about beauty, but it is also about art, science, and techniques. It is also not limited to just craft, painting, or writing, but creativity in cake artistry is something class apart. One such classy saga comes from Ms. Prachi Dhabal Deb from Pune Maharashtra, who is an international award-winning cake artist from Pune. She has brought justice to her art by making cakes and cookies in the most creative fashion. Her work is crisp and precise with a keen eye for detailing. She is known for making a maximum Number of Eggfree, Vegan Royal Icing Structures meticulously piped by hand.

She has mastered the art of creating royal-looking, luxurious bakes, which are majestic in their appeal and delicious in taste. She can be rightly called the queen of royal icing and her designs would justify the same. World Book of Records, London takes pride in her passion and perseverance, and eye for detail which honours her in its Gold Edition-2021. Few of her creations are 3.9 feet tall Indian European architecture, 3.7 feet tall structures inspired by European architecture, 3.8 feet structures inspired by Victorian architecture, and 3.6 feet structures inspired by Indian Mughal architecture. Taking inspiration from artistic elements from around the world, Prachi incorporates these in her designs. Her deft execution of the thin but evenly spaced strings of royal icing extension work is an epitome of perfection par excellence.

She specializes in Royal-Icing art and is recognized as the top artist of Royal-icing in India. Royal-icing is a difficult medium to work with and is very fragile. Though highly prestigious, having been used for decorating the cakes for the British royal family, this delicate art requires a high amount of patience and skills and finds very limited commercial success worldwide. Being traditionally egg-based, the popularity was not much in the Indian cake industry as well. Understanding the customer base in India, she knew that to have maximum admirers of her art, she will have to make eggless cakes and royal icing, thus she came up with her own product, Vegan Royal Icing, in association with Sugarin—the same is available across popular online platforms nationally and internationally and has been a huge success.

Apart from being one of the elite group of Cake Artists across the globe, Prachi also is an internationally acclaimed Judge for various competitions around the world. Prachi's fame has got her uncountable laurels. She was awarded the Cake Masters Royal Icing award for the year 2019 in Birmingham whilst having been nominated for these prestigious international awards in 2017 and 2018 as well. She has also been Felicitated by the Governor of Maharashtra, Shri Bhagat Singh Koshyari at the Bharat Leadership Awards, July 2020. She has been featured in Forbes as one of Modern India’s Game Changers, March 2020. She has also been featured in Economic Time as one of ET New makers from India, Nov 2020. She is also one of Times Women of Substance, March 2021. Prachi's talent has also been highlighted in Forbes India as amongst the WBR Corp UK Ltd 45 Under 45 – India Edition List. She has been featured as one of Femina’s Most powerful 2021. She has also received Top 10 Cake Artist Of India 2017 & 2018 by Cake Masters Magazine India. There have been countless awards for which she has been crowned within cake-making competitions.

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Kuche7 launched its first-ever stainless steel curve kitchen in Andheri

Kuche7 announced the arrival of never seen before stainless steel curve kitchens in its newly inaugurated experience center at Andheri, Mumbai.

Introduction to Kuche7.

Kuche7 is one of India's first companies to create innovative stainless steel modular interior solutions. Growth and innovation have been the leading pillars of Kuche7. It has steadily increased its footprint across India by inaugurating multiple experience centers. With more and more showrooms, Kuche7's stainless steel modular kitchens emerge as a popular choice of modern homeowners.

With every new experience center, Kuche7 challenges the traditional wooden kitchens and elevates the ordinary kitchen experience into an exquisite modular experience of stainless steel. The advanced R&D acceleration of Kuche7 gives way to new technological advancements that ease the lives of homeowners. Launching the first-ever curve design in a stainless steel modular kitchen marks the peak of Kuche7's innovation. The brand has made a lasting impression in the modern kitchen interior industry with this new-age design.

The inauguration Ceremony.

The inauguration of Kuche7’s another experienced center, took place in February 2022, in Andheri at Laxmi Industrial Estate. The remarkable feature of this new experience center is that, for the first time in history, a curved kitchen has been made in stainless steel. No other experience center of Kuche7 has ever been equipped with a curving stainless steel kitchen. Producing a curve in stainless is not a piece of cake as stainless steel is a hard metal. Shaping it in a curvature requires evident R&D research plus the skills of the most talented minds.

The inauguration ceremony witnessed the presence of users, gazing at the innovation of stainless steel curved kitchen design and experiencing the regal hospitality of Kuche7. The event was graced by the company of the industry's renowned Architects and Interior Designers. The ceremony progressed with an insightful introduction of the brand, its specialty, various product ranges, curve kitchen innovation, and many such topics.

The Modular Kitchens at Andheri.

The display modules of stainless steel modular kitchens, wardrobes, and vanities are sure to keep the onlookers agape. Special attention is provided to the intricately designed curved modular kitchen. The entire experience center of Kuche7 instantly uplifts the aura of the whole space.

Kuche7 specializes in modular kitchens made up of stainless steel only. Each stainless steel modular kitchen module is made up of 304 - Food grade of stainless steel. This grade, in particular, is rust-free, termite-free, contains anti-micro bacterial qualities, and is sustainable. Along with all these benefits, it also requires low maintenance and is easy to clean.

Speciality of Kuche7.

Kuche7's stainless steel modular kitchens, wardrobes, and vanities modules are distinctively customized to maximize their functionality. The hardware fittings in each module are of top-notch industry favorites such as Blum, Hafele, etc. With new-age innovation, these modules have gained a lot of likings amongst the users. Along with showrooms spread all across the Indian horizon, Kuche7 provides its services PAN India. On the other hand, the social handles of Kuche7 keep the users updated with the industry's insights and provide valuable kitchen hacks.

Along with durability, they are also eco-friendly in nature. Unlike traditional wooden kitchens, it does not require cutting down trees. It eliminates the risk of insect infestation and ensures an incredible level of hygiene. Not only this, but it also provides a lifetime warranty with each stainless steel modular kitchen purchase.

Words of Value.

"Being the alloy of the two most robust metals on earth makes stainless steel ideal for Indian kitchens," - Naeem Chauhan, co-founder of Kuche7.

"I think this product is the need of the hour right now, in India. With the amazing varieties that they produce, I think any kitchen is going to look amazing," - Ar Manish Dikshit, AUM Architects.

“The entire process took 6 weeks to complete. We are very pleased with the overall outcome.” - Mr. Kuldip Kaura, Senior Director of Everstone.

"It was a stainless steel option to avoid all the hassles of a traditional wooden kitchen. It's very practical in terms of long-term use, the hardware, and other things that go with it." - Mrs. Hargunn Jayaswal, CEO of Oxys Learning.

The growth of the home interiors industry led Kuche7 to develop new strategies for making physical showrooms accessible to savvy consumers. Instead of relying on virtual brochures and videos, consumers now have the privilege to have a hands-on feel of the potential purchase. Kuche7's experience centers provide the users with a natural touch of the product's material, quality, accessibility, and many more.

Moreover, it is super easy to connect with the expert designers of Kuche7. With just a click, you can book a visit to your nearest experience center. You can also have them at your place by opting for a home visit. They thrive hard on client satisfaction; hence, they provide you with both options to make your experience an intriguing one.

The Andheri experience center of Kuche7 is a must-visit for every homeowner looking for a one-stop solution to every kitchen problem. The minimalist designs displayed in the Andheri showroom are sure to become a new-age design inspiration center for Interior designers, design enthusiasts, etc. To experience an evening of astonishing kitchen design, one must undoubtedly pay a visit to Kuche7's Andheri showroom located at Studio No. 3/D, Shree Laxmi Ashish Industrial Estate, New Link Rd, Andheri W, Mumbai - 400058.

Check Their Website:-

https://www.kuche7.com/kitchens

https://www.kuche7.com/BookShowroomVisit

https://www.kuche7.com/BookaHomeVisit

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Totto Learning Certified for High Education Quality by Education Alliance Finland

Kochi-based Parenting Startup Totto Learning has been certified by Education Alliance Finland for its learning and child development methods.

Finland has one of the best education systems in the world, routinely topping international rankings and evaluations. Education Alliance Finland (EAF) evaluates education technology products based on standards set in and for Finland’s schools, including review by Masters-level Finnish instructors. Earning EAF Certification, formerly known as the Kokoa Standard, is considered an elite-level honour reflecting the highest in pedagogy and technology efficacy.

Totto Learning, a parenting and early learning startup focusing on parenting solutions, announced that it has earned EAF certification after expert evaluation on the company's learning program and parenting APP. This certification covers the overall program design, assesses pedagogy development and learning engagement. Totto Learning has been rated excellent in both its pedagogical approach for children, and it’s learning engagement for parents. Totto Learning is also the first Indian company in the early learning segment to be certified by EAF.

“We began building our learning solutions a year ago with the fundamental belief that learning begins at home. And parents are the first and single most important educators in a child’s life! Pandemic or not, this required us to re-imagine home-based early learning interventions, and try micro-innovations in pedagogy and delivery, keeping the millennial parent in mind. We reached out to experts and professionals globally to ensure parents receive the most effective content for the overall learning and development of their children.” states Anoop Erakkil, Co-founder and Academic lead of Totto Learning

“We underwent multiple iterations to improve the pedagogy and the overall quality of our offerings. In the process, we were also looking for an agile way to demonstrate the educational impact. EAF provided a sound evidence-based approach to evaluate and demonstrate our product's impact. What better way to ensure that than benchmarking our solutions against the best out there in early childhood care and education” Anoop Added

The EAF team shared their observations that Totto Learning presented a modern way of parenting which helps parents to be a vital part of their children's development. The Totto Parents App gives tons of useful information for parents to educate their children at home through playful and creative activities. Also, the app promotes an individual learning path that focuses on broad-based competencies instead of academic skills.

Olli Vallo, CEO at Education Alliance Finland, said, “Totto Learning has been rated very highly in pedagogy and that the Totto Learning Application is admirable, with its high-quality content. Totto Learning is also the first Indian EAF certified app that promotes early learning”

About Totto learning

Totto Learning is a parenting platform for parents with children below 6 years. Totto Learning empowers parents with the required knowledge about parenting and tools to help engage better with kids in their home environment. Totto brings together experts from childcare and parenting domains, who help parents with on-demand answers to parenting questions, best practices of parenting and more.

Totto in its plans to create better parenting have developed the Totto Nurture program ( Guided learning program) and The Totto Parents App, a unique guide to better parenting. The app allows parents to find early learning activities, new learning games, evaluate the development, as well as get personalised tips and one-on-one professional help from educational experts. Visit www.tottolearning.com to know more.

Download the Totto Parents App

About Education Alliance Finland (EAF)

Education Alliance Finland is an official member of the Education Finland. It is a premier Global quality standard & certification for learning solutions, EAF conducts impact evaluations based on global quality standards for learning solutions. Education Alliance Finland provides a science-based quality standard and certification for learning solutions.

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Outlook For Car Insurance Buyer in 2022

Like any other industry, the car insurance field is also constantly evolving. With the latest fast-moving innovation and technology and ever-increasing data sharing, the car insurance industry is on the verge of adapting to the latest trends and changes in the year 2022. The car insurance industry has shifted and gone through a few changes in the last two years. Several providers are offering more online tools since policyholders couldn’t do business in person over the past two years. Many large insurance companies were already offering online platforms pre-pandemic, but more providers are beginning to add features such as virtual claims processing to make the claim process easier.

The following aspects will be deciding factors in the car insurance industry for the year 2022:

Impacts of Emerging Technologies on Car Insurance:

Technological advancement in car manufacturing not only changes the driving experience but also influences car insurance. Accessories like airbags, seat belts, rear cameras, and distance sensors are making the drive safer than it was ever before. Emerging technologies, such as stability control systems and sensing systems that extend beyond the car, will be helpful to drivers in avoiding collisions and accidents and thus reducing the chances of life-threatening casualties. Other technologies such as Global Positioning Systems (GPS), anti-theft devices and tracking devices will be promoted to reduce theft. In addition, an on-vehicle Event Data Recorder (EDR) is an emerging technology with the potential to enhance road safety. These technologies will help keep cars safe, which in turn will be good for drivers since they won't have to pay high insurance premiums.

Digitalisation helping new buyers:

Digitalisation and AI (Artificial intelligence) are rapidly taking over manual systems and processes. Digitalisation will help create a less time consuming and fully automated experience to meet the high-speed demands of modern consumers. From fast claim processing, identifying risk of fraud, identifying outlier claims, interactive chatbots, giving customers a personalised experience, digitalisation and automation will help the car insurance industry reach new heights.

Personalised customer care:

Taking care of the customer is the most crucial part of any industry. A modern-day consumer will get more personalised service from their insurance provider. With new emerging technologies and tools made available by insurers, the new-age car insurance buyer will be able to compare various policies easily, get personal quotes, expert advice, tailor-made plans, and insurance products priced according to their own needs and behaviours. With the aid of AI chatbots and automated texting, consumers will get answers to their problems right away, which will make all the difference in the insurance game.

Enhancing customer experience with analytics:

To build long-lasting relations with customers, it is crucial that customers feel comfortable using digital means of business. That is where the data collection and Integrated analysis of that data come in handy. In future the digitisation of data will allow the insurers to perform the transaction and automate claim processes with little to no time to help the customers – for example, by assisting a customer get ahead on the claim process shortly after an unfortunate incident such as an accident or stolen vehicle, with available data from the smartphone, health tracking devices, GPS, security systems etc., insurers will get a head start on their response to the customer.

The future of car insurance industry is bright, and it will be more consumer-driven. The new technologies will emerge and make it easier for consumers to get car insurance of their choice and help the insurers to provide their consumers with world-class insurance products and services. But in all that, buying a car insurance policy and securing yourself and your vehicle against any unforeseen event will always be the crucial element.

This article is authored by Suresh Sankaranarayanan, Sr. Executive Vice President & Chief Technology Officer at Kotak General Insurance, and views expressed in this article are the author’s personal views.

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Clothing Brand ChicTog Unveils Its Spring-Summer 2022 Resort and Casual Wear Collection for Women

Premium clothing brand ChicTog is known for offering a wide range of options to women when it comes to resort and casual wear. Founded by young entrepreneur Kirti Singh, the brand has made its presence felt in both the fashion and the e-commerce space in India in a very short span of time. Recently, ChicTog launched its Spring-Summer 2022 Resort and Casual Wear Collection for women. Just like any other collection launched by the brand, this collection, too, comprises of the kind of clothes that offer a seamless blend of style and comfort.

Talking about the launch of this new collection, founder Kirti Singh says, “Fashion trends keep evolving all the time. This is one of the most important things one has to keep in mind while designing clothes. Our Spring-Summer 2022 Resort and Wear Collection is in sync with the prevalent fashion trends but at the same time, these are fiercely original designs and the kind you won’t find anywhere. The clothes that I design and sell under my brand reflect my sensibilities and therefore, have a distinct identity of their own.”

Given the fact that Kirti launched her first collection in June 2021, the brand has achieved tremendous amount of success despite being relatively young. After completing a course in fashion design from a leading institute, Kirti worked with a corporate fashion house that specialized in traditional wear. While studying the fashion landscape in India, she realized that there was no brand that specialized in resort wear and smart casuals for women. To fill this void in the market, she decided to launch her own brand ChicTog.

“I had many friends and acquaintances who would often lament over the fact that they don’t get enough options while shopping for resort wear in India. I realized there was a business potential here. Since I was already thinking about launching my own fashion brand, I thought of starting out with an online platform that would offer resort wear and smart casuals for women”, she says.

Resort wear largely refers to the kind of clothes that are casual and comfortable to wear. They cover a wide range of clothes including Drape, Jumpsuit, Kaftans, Jackets, and Co-ords set. The popularity of casual wear in India can be gauged by the fact that many young women wear these to even traditional outings like wedding and family functions day and night. While there was a shortage of good online and offline stores selling them, with brands like ChicTog stepping into the market, the market is expected to grow in the near future.

On her entrepreneurial journey, Kirti says, “I was both nervous and excited when I decided to launch my own brand. While I had some experience as a designer, I had never set up a business before. Nobody in my family is from a business background, so I couldn’t get much advice either. I followed my instincts and took one step at a time. The journey has been filled with challenges but many exciting opportunities and rewards have come my way too.”

The clothes designed by Kirti and promoted by her company ChicTog are popular among women in the age group of 18-40 years. Though just a year old brand, it has managed to build a loyal customer base who expect a certain level of quality from the brand. Customers, who order frequently, also associate a certain visual identity with the clothes offered by ChicTog.

Elaborating further on what inspires her, Kirti says, “I am inspired from the way paintings are designed and in a way, narrate a story. I love to paint myself and my clothes, too, have an artistic touch to them. I play with brush painting, block print, screen print and Indian tie-dye. I work in different silhouettes and patterns that offer a blend of Western and eastern sensibilities.”

Instagram handle - https://www.instagram.com/chic.tog/shop

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Creator Economy platform Knackit Announces Subscription Services for Creators and Influencers

Creator Economy is the class of businesses that are created by millions of independent content generators, community builders, and bloggers. The rise of this frugality feels like a new golden age. Creativity has noway come this profitable ever ahead.

Record-breaking over $1B in the capital has formerly been invested into Creator Economy startups since Oct 2020, with the market size at present estimated to be around $104.2 billion. These numbers reveal that the Creator Economy is no longer seen as a borderline miracle but rather a growing force. Entrepreneurs are seeing this as the upcoming coming big thing and are formerly chancing ways to work the request for profit.

Existing Platform generally charges nearly a Software-As-A-Service figure plus a take rate on every income of creator. While the platforms may have established analytics and reporting capabilities, the strike is that brands generally will not get access to the largest influencers as those generally only work with agencies.

From content generators, fashion bloggers to live-streaming gamers. Indeed companies calculate currently on similar content generators for content. And a big yes! Creativity has noway come this profitable ever ahead.

Platforms like Patreon, Only fans, etc do give subscription services for content Creators to monetize but they charge significant money from these influencers. To give easy discovery of creators and help creators and influencers monetize content from Day 1 Indian Startup Knackit has handled this problem differently.

This Indian startup Knackit has provided solution that the creators were facing for years. Knackit just an 18 months old company has seen tremendous growth by acquiring over a million users using the platform and monetizing content.

Knackit is India’s First Subscription Service Platform for content creators and Influencers. People from social platforms are coming on Knackit to monetize the content that they've been sharing for free until now.

Presently, Knackit has more than 200k creators onboard and over 1.2 Million users actively using the platform.

The platform allows creators to share recorded sessions, videos, do live classes, teach, and make exciting content material across painting, singing, photography, and dance, amongst other categories.

With Creators as Businesses Knackit provides various ways for creators to directly benefit from fans.

Subscription-Based Funding

With subscription packs as low as Rs 10 per month allows users to subscribe to their creators and get access to exclusive content. This allows creators to have consistent and recurring income on monthly basis.

Tipping concept

Rather than establishing a recurring contribution to the creator, users can additionally make one-time donations, which is much lower friction for fans to get involved. Knackit lets creators arrive at their greatest audience by not needing upfront payment, while still offering a way for fans to voluntarily sustain the creator financially. Several larger social networks additionally offer ways to tip creators, mainly during live streams, in swapping for shout-outs from their celebrated streamers or special badges and included visibility to other fans. This “economy of recognition” can let creators focus on fabrication niche content material constructed to get their greatest fans to pay, and is helpful for platforms as they can win a cut while attracting creators without much work.

Knackit has emerged as a leading Subscription Service platform for Creators in Indian Market in recent times. The company raised a seed round of over USD 150K in June 2021, led by Jyoti Bansal.

Commenting on the tremendous growth, Founder & CEO Pranjal, said: “The current offerings of the platform are just the genesis of this startup, and eventually, we would like to supply a range of services as a go-to platform for all the artists and assist them in taking steps towards spinning their passion into the profession.”

Knackit is becoming a go-to platform for Content Creators mainly from Instagram and Youtube looking to earn from their recorded or live streaming content. Some of the top-notch creators are earning Rs 1.2 Lakhs per month on regular basis.

Knackit is backed by well known people in the Industry. Jyoti Bansal (Serial Entrepreneur, Founder & CEO of Unusual Ventures, Harness and AppDynamics). Jyoti lead the Seed Investment in Knackit. Naresh Agarwal India Head of Traceable ai, VP of Inmobie is part of Advisory board at Knackit.

Let’s Knackit

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Neelam Sivia's new music video shot in Europe, Sung by Geet Sagar, Composed and Written by Apoorv Singh

Neelam Sivia and hubby Apoorv Singh are seen for the first time acting together in the song Awaargi and as debut directors.

The Pop Dance number Awaargi was released on the 8th of Feb on all OTT platforms. Youtube Music has put the track on their latest Hindi Pop Songs Playlist. Hook line "Awaargi tham si gayi, joh tu mila in rahoon mein".

Awaargi is sung by Bollywood playback singer and winner of Sony X-Factor Geet Sagar, who has given voice to many Bollywood songs, written and composed by Apoorv Singh.

The music video is shot in Neelam Sivia's hometown Copenhagen, Denmark.

It's about a couple on a perfect date. Out and about exploring the beautiful city of Copenhagen, through colorful streets on a bicycle, canals, boat ride, evening bonfire in the forest, beautifully shot. The couple is even seen indulging in a lengthy kiss in the video.

Neelam has been a prolific actor and producer for some time and now, with ‘Awaargi’, she has taken her first step towards being a director. She has played prominent roles in many popular television shows like ‘Kya Hua Tera Vaada’, ‘Nadaniyaan’, ‘Naamkarann’ and ‘Saubhagyalakshmi’, among others. She has also forayed into the web space with shows like ‘Tanhaiyan’ and ‘Aafat’.

India Times has made an exclusive documentary on Apoorv Singh. He is a Musician, composer, lyricist, and live performer with 4 songs released till date. He is famous for his unique show called The Apoorv Singh Show. He was the finalist of India's Got Talent 3 with the band Madhavas & MTV Rock On season 1.

Apoorv has more songs releasing this year, we hope to see the couple in action on screen again.

‘Awaargi’ released on 8 February, 2022 and is streaming on all major audio streaming platforms. The music video can be watched on YouTube: https://www.youtube.com/watch?v=SC054tEk_ks

Teaser- https://youtu.be/xqgRa8JdGNc

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Kamasutra The Musical: Dr. Prabhakara Govindachari Viswakarma Music Based Project Promotes Sexual Well-Being

It is often said that music has healing properties. Dr. Prabhakara Govindachari Viswakarma, a leading Consultant Dermatologist, Cosmetologist, and Sexually Transmitted diseases expert, always had a keen interest in music. That helped him discover many innovative ways in which music can be used to promote a healthy life and enhance physical and mental health. His most recent project Kamasutra The Musical has been designed to promote sexual well-being.

Talking about this project, Dr. Prabhakara Govindachari Viswakarma says, “The concept of Kamasutra The Musical is based on the fact that the music or sound of specific frequencies affects human behaviour. There is scientific evidence that suggests that music can influence an individual’s physiology during romantic activity. Kamasutra is the ancient treatise on the art of making love and through Kamasutra The Musical, we hope to make people more aware about how music can help in promoting sexual well-being.”

Kamasutra The Musical has been released in the form of an EP comprising of four distinctive tracks. The four tracks have been titled ‘Excitement’, ‘Plateau’, ‘The Peak’ and ‘Resolution’ and musically represent the four stages of making love. A variety of acoustic instruments like the sitar, table, flute and mridangam have been used to bring the different emotions of love to the fore in a sonic format. All the four tracks boast of intricate orchestral arrangements and offer an immersive aural experience.

Elaborating further on the project, Dr. Prabhakara Govindachari Viswakarma states, “These music tracks have been created by the panel of our expert music maestros based on the concept stated in a book titled ‘Quantum Union’ that has been authored by me and will be released soon. The book talks about the union of the mind, body and the soul. These tracks have been designed to enhance an individual’s experiences of love and sex. This exclusive creation is based on the scientific research of human biological responses to various sounds of specific frequencies during different stages of sexual activities.”

According to Dr. Prabhakara Govindachari Viswakarma, people look for different remedies when they feel something is amiss in their love life. Some even resort to medications. The doctor firmly believes that listening to the right kind of music can help significantly in improving one’s romantic experiences with one’s partner and promote healthier relationships. His expertise as a medical practitioner and love for music contributed towards lending this project a definite shape.

Dr. Prabhakara has planned four albums in the Kamasutra series, of which Romance is the first one. Each of these four albums will have a duration of 2 hours. Each of the four tracks in Romance has a duration of 30 minutes. Each track features two lead instruments driving them. Apart from playing them in the background during a romantic activity, you can also play these tracks to calm your senses after a hectic day at work or when you are suffering from stress or anxiety.

In the near future, Dr. Prabhakara Govindachari Viswakarma plans to come up with albums involving western instruments and artists. Dr. Prabhakara is also a successful entrepreneur and owns KS Interior Designs, a company that offers Interior Designing services for one’s recreation and love-making rooms. He can be reached out via his e-mail ID [email protected] or His Instagram ID is @ prabhakaravg.

Kamasutra The Musical is streaming on all leading music platforms including iTunes, Apple Music, Google Play, Amazon Prime Music, Saavn, Spotify and YouTube Music.

LINKS:-

https://music.youtube.com/playlist?list=OLAK5uy_nEGyEQlY8U7ZlO5XM6Obr0H_ITwpHww5o&feature=share

https://music.youtube.com/playlist?list=OLAK5uy_lku8N42W8im2Dw2ySHxBn7dx0nEumS30s&feature=share

https://music.youtube.com/playlist?list=OLAK5uy_m7EZ0CUm9hZ66NWo3eorlxcFIerzJO9Jg&feature=share

https://music.youtube.com/playlist?list=OLAK5uy_l2p8EpPXlCVmLTTgGiRT_-m8rrtXwR81s&feature=share

https://www.facebook.com/Mydoclinic2019

www.mydoclinic.com

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NeoSOFT Wins ‘Best CX Transformation’ Award at CX Summit, India

February 16, 2022. NeoSOFT - a global leader in IT Consulting & Software Services, has been commemorated with the ‘Best CX Transformation Award’ at the prestigious 5th NXT CX Summit India, in recognition for its contribution towards engineering zero-friction customer experiences for its clients.

Delighting the modern customer has never been tougher. With the explosion of devices, channels, information, network, and choices - they have plenty of everything.

This choice of more has led to tectonic shifting of consumer behavior and buying patterns. With ever evolving customer behaviors, brands need to build a CX strategy that evolves as rapidly as their customers.

NeoSOFT - a global leader in digital & CX transformation, over the past few years has worked extensively with renowned brands and new age disruptors to help them create winning CX strategies. As a result, their customers have marched straight ahead in the great CX race, delighting existing customers and winning new ones.

The “Best CX Transformation” is an acknowledgement of NeoSOFT’s zero-friction CX offering that creates a connected, hyper-personalized & adaptive experience for customers. At the event, CX experts from NeoSOFT also delivered a key-note on how to create winning CX strategies, placing emphasis on building digital capabilities across customer touch-points.

‘’This is a gratifying win that reaffirms value creation for our clients. Leveraging our zero-friction customer experience offering, our clients have been able to build significant barriers to entry, creating a strong competitive advantage, says Nishant Rathi, Founder & CEO of NeoSOFT.”

These evolving and demanding times outline the importance of CX in redefining how a business will grow now and in the future, with a clear emphasis on differentiation, personalization, and customer experience.

The winners will be those companies who are tuned-in with how customers want to do business with them, adds Rathi.

The modern day customer expects brands to deliver consistent experience across touch points. The emphasis today should be on creating a fluid ecosystem that can combine technology with human touch points to deliver exceptional customer experience.

Building digital capabilities that can deliver hyper-personalization across channels and at scale is how brands will win the great CX race.

About NeoSOFT Technologies:

NeoSOFT is a CMMi Level 5 global IT consulting & digital services provider, with operations in 5 continents. It has a total of 4000+ workforce and recently celebrated 25+ years of inception.

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Mega Career Counselling Project "Paramarsh" Received an Overwhelming Response from Students of Bikaner

Hon'ble Union Minister of State for Culture & Parliamentary Affairs Arjun Ram Meghwal launched the career counseling workshop 'Paramarsh 2022' for the students of the Bikaner District region on 15th February 2022. The National Institute of Career Services (NICS) under the Ministry of Labour & Employment and Edumilestones organized with the Directorate of Education, Bikaner, along with principals, civil society, students, 200+ Certified Career Analysts, Guardians, and other relevant stakeholders for organizing the workshops of 1000+ schools covering around 1 lakh students of Bikaner.

More than one Lakh students from rural areas participated in the event, Union Minister Shri Arjun Ram Meghwal stated that under the dynamic leadership of Prime Minister Shri Narendra Modi, the central government has taken various initiatives to bring out the full potential of the Youth in Nation Building Process. The nation is celebrating the AzadiKaAmritMahotsav on the 75th Year of Independence. It is an apt moment to reflect our progress and resolve for the upcoming AmritKaal upto the year 2047 when we will be celebrating the centenary celebration of our independence.

Highlighting the role of Youth for building New India, Union Minister said that 'The ongoing technological changes, digital transformation has led to changing the pedagogy & learning methodology for students. The present 4th Industrial Revolution Era has brought out new dimensions to the career opportunities across the sector. The emerging trend of the startup ecosystem increasing the number of unicorns is a positive sign and testimony of the brilliance of the younger generation. Appreciating the organizers' efforts, he mentioned that the career counseling workshop like “Paramarsh” will help students make a more informed decision.

Before this mega career counseling workshop, around 1000 teachers were trained as career ambassadors in all schools of Bikaner for smooth & purposeful execution of the entire project. The objection of Paramarsh 2022 workshop was an extension of the efforts to bridge the industry academia gap and impart the knowledge about various choices available to the student dilemmas of students for utilizing their best talent and their defining role in nation building. The ongoing workshop is not limited to training of teachers and career workshop for students, but it is also proposed that an offline and online career assessment and service of Edumilestones digital career library will be facilitated to all students.

The students from the private & government school from the remote area solicited guidance from the domain experts from Business, Policy planning, Industries Associations, Art, Culture, Media, Medical, Architecture, Biotechnology, and Finance and Marketing sectors.  Mr. Surendra Patawari, Chairman of Gemini Corporation from Belgium, Bindeshwari Pathak, Founder of Sulabh International, Rajender Singh Pahl, CEO of Star Promotion from Huston, Rajendra Ratanu, JS DPIIT Shreyas Bothra, Nari Shakti Awardee Ruma Devi, among others joined the workshop as a special guest and inspired students with their motivating thoughts.

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Eherbcart – An AYURVEDIC solution to your Health problems

EherbCart is a firm that offers a variety of beauty and health items, such as fairness, men's health supplements, hair products, vitamin and mineral supplements, and so on. In 1989, EherbCart was established, It is a company that only makes herbal items.

EHerbCart is a one-stop store for health-conscious individuals, offering a diverse selection of trustworthy and authentic Ayurvedic and environmentally friendly items. EHerbCart's mission is to be a trustworthy and reliable source of sustainable living solutions for everyday requirements. There are several weight reductions pills and fad diet regimens on the market that promise to help you lose weight. While the majority of these diet regimens are difficult to stick to and leave you weak, the pills are packed with chemicals and synthetic fillers that can harm your health in much more aspects than you can think. Customers are upset and dissatisfied since these items do not perform as they claim. AYURVEDA treatments, according to Eherbcart, are the most effective. This is what drove the company's founders to work out a solution that is both functional and Ayurvedic. After years of study, EherbCart has now released its Ayurvedic, effective, and side-effect-free products.

Herbs are grown and harvested organically on this company's 200-acre farm. They feature a doctor team providing free consultation services if clients need advice on various items. They also offer regional language consulting to consumers from diverse groups.

Eherbcart has several brands, including:

Kamavatar, Ashvaazi, Suhani, Artha, Secret Shakti

Customers of EherbCart are advised to utilize these items twice a week. After a long period of use, it exhibits considerable modifications.

EherbCart's herbal goods are all GMP approved, and the company is also FSSAI licensed (Food Safety and Standards Authority of India). EherbCart has over a million satisfied consumers that complement the company's service. EherbCart also provides service throughout India.

Eherbcart has also received many prizes. The company was named "Mumbai Heroes." In 2017, MSME (Ministry of Micro, Small, and Medium Enterprises) recognized them as the Best Enterprise. They were named 'Iconic Brand of the Year' in 2018. They were also recognized as one of India's top 5000 small businesses.

Description of some products:

Suhani Whitening Serum: To fight the consequences of melanin synthesis, a concentrated serum incorporating three active substances is used. Aids in the removal of black spots aids in the battle against dull skin, aids in the removal of dead skin, and aids in the restoration of a healthy glow.

Suhani Herbal whitening capsule:  This herbal pill can help you achieve radiant, perfect skin by eradicating blackheads, zits, acne, pimples, and a variety of other skin impurities. Improves health, has a cooling impact on the body, boosts metabolism, and helps to regulate melanin.

Ashvaazi Capsule: Ashvaazi- Male Sexual Enhancement Capsule (Capsule, Oil and Leha), Resolves all Men's Sexual Issues, Increases Sexual Confidence, and Stamina. It promotes couples' sexual health and protects males from poor self-esteem. This is the ultimate herbal extract exact formula for male improvement that improves men's sexual health dramatically.

Website:- https://eherbcart.com/

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Vinita Chatterjee creates history, becomes the First Female Indian Artist to launch an Original Music Video in the Metaverse

Disney and Star Tv Lead Actress, Rapper & Bengal's favourite "Mem Bou" Vinita Chatterjee becomes the first Female Indian Artist to Launch an Original Music Video in the Metaverse.  She is also the First Bengali Actor-Singer-Rapper in the world of Metaverse.

The song "Love You Mom" is the debut english song of Vinita Chatterjee, a journalist turned Metaverse evangelist. Vinita is also the lyricist, composer and singer of the song.

The song is also available in Vinita's youtube channel "Vinnie Diaries".

Here is the link.

https://youtu.be/pES61Agsb60

This song is launched on the Metaverse Platform NextMeet. Here is link of the music launch in the metaverse on 12 February, 2022.

https://youtu.be/RDYizbKEP6c

The Founder and CEO Of NextMeet, Pushpak Kypuram said, "NextMeet is really exited for enabling the first Indian music video launch by a female Indian artist. Its start of an era in which the music industry is embracing Metaverse, where artists can reach across the globe and interact with live audience in realtime".

"This song has a universal appeal and I hope it will touch everyone's heart. This is a tribute to all the mothers in the world", says Vinita,  at the launch of her debut English song in the Metaverse.

She also added, "My mother is my hero and my ultimate inspiration. I wrote this song as a child, in the third standard, for my mom's birthday. This year I wanted to launch this song in the Metaverse to give her a surprise before her birthday. This song is a special song close to my heart dedicated to my mother, an ex-army veteran who served the nation for over 40 years, in the ministry of defence."

Vinita is a well-known face of Indian Television, renowned for the Star Tv series "MemBou" which is currently ongoing on Disney Hotstar. Her ensconced role as Carol Brown, a British girl in the tv series earned her the Best Actor in Comedy Award from Star Jalsa Parivar Awards 2017 and made her a common household name in the Bengali circle across the world.

There is an interesting fact about her. Vinita has a royal heritage. She comes from the royal family of Maharaja Krishna Chandra Ray of Bengal. So not only a Disney princess or Bengal's "Mem Sahib", it seems we discovered a real life princess too. Vinita has earlier made her Bollywood music debut with singer Shaan.

She is also the First Female Bengali Rapper in the World with her viral Rap song "Apna Time Aagaya" featured on the top global platforms like Spotify, Itunes, Apple Music and Amazon Music.

Presently she has joined India's first 24*7 streaming blockchain and crypto channel Cryptowire and CryptoTv as a celebrity content creator, anchor and producer. She is a tech enthusiast, dabbling in the world of Blockchain, Metaverse and Web 3.0

Vinita says, "The world of Metaverse and Web3.0 opens a plethora of opportunities for aspiring artists and creators across the world. I feel amazing to start my Web 3.0 debut in Music in the Metaverse to inspire artists and creators to embrace the technology for timestamping their creation with the use of blockchain technology as this is the future."

Vinita Chatterjee now joins the esteemed club of international artists like Travis Scott, Justin Bieber, Marshmello, Ariana Grande, Shawn Mendes, Snoop Dogg and Lady Gaga and even our very own Daler Mehndi who have performed in the Metaverse.

Many big brands such as Facebook - Meta, Tancent, Snapchat, Microsoft, Disney, Hyundai, Nike, Gucci, Coca-Cola, Louis Vuitton, Nvidia are all a part of Metaverse these days.

Here are the links of social media handles of NextMeet showcasing India's first Original Music Launch in the Metaverse with Vinita Chatterjee.

Facebook : https://www.facebook.com/109220694236215/posts/457076989450582/?sfnsn=wiwspmo

Instagram : https://www.instagram.com/tv/CZ4buVZBPwU/?utm_medium=share_sheet

Vinita also shares her vision with us.  She says, "The world of Metaverse and Web 3.0 has opened a new horizon for artists and creators to showcase their talents. It has an immersive experience and I am happy to inspire a generation of aspiring artists to ride the wave of this futuristic technology. This was my dream to do something special for my mother, my hero. I have always been the 'Dreamer who Dares'.  Hope I can inspire many more dreamers to dare to achieve their dreams".

We wish the trailblazing Vinita Chatterjee all the best for the new phase of her musical journey in the Metaverse.

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Pan Oleo Energy plans IPO by 2025

Pan Oleo Energy Limited, one of the key players in the Indian Biofuel ecosystem is likely to float Initial Public Offering (IPO) by mid 2025, a decision which was taken by the company’s board of directors and management, in their top level executive meeting.

Headquartered in Chennai, Pan Oleo Energy has versatile infrastructure and industrial unit capacity to manufacture large volumes of Biodiesel and to cater to the ever growing biofuel demand of the Indian Market. Apart from the Biodiesel production, the company also specializes in production of large scale industrial chemicals, solvents and its own line of FMCG products.

Mr.Vasanth JB, the Chief Operating Officer of Pan Oleo Energy stated that “Our initial plan of action is to ramp up production capacity in our existing units and to rapidly scale up our operations with 7 Biodiesel plants across South India, in order to cater and supply to the growing demand of Biodiesel. We are working towards a goals of reducing the carbon footprints, driving up the renewable energy sector in India and moving the country towards a sustainable and greener future ”

Mr.Vasanth also added that the management board of the company came out with this well planned and strategized IPO decision after rounds of internal discussions, as well as discussions with analysts and consultants. We have shown significant market penetration despite the tough times that the Biodiesel and the Chemical industries have due to the global pandemic and we are forecasting a dramatic growth in our sales by the end of 2022, he announced.

Biodiesel is a clean-burning and renewable fuel generally produced in large quantities from vegetable oil/ fats and animal fats. Biodiesel is utilized on a large scale in many of the industries including transportation, mining, power generation, automotive, railway, marine and so on as an alternative for conventional diesel. Biodiesel is also helping India to diminish the dependency on foreign oil reserves as it is being produced domestically. Biodiesel can also be utilized in diesel engines at any proportions with simple or literally no modifications, according to various official sources. There are rising concerns about greenhouse gas emissions resulting in the use of renewable and clean, greener sources of energy. Hence, biodiesel fuels are rapidly replacing conventional fossil fuels across the globe. The government in many different countries is also backing eco-friendly alternatives such as biodiesel. In India, the government has encouraged the OMCs to procure standard Biodiesel and encouraged blending of Biodiesel in order to reduce dependence on foriegn oil reserves.

Pan Oleo Energy has played a pivotal role in manufacturing and supplying Biodiesel and Industrial chemicals all over South India. Apart from this, sources close to the company have confirmed that the company is planning on diversifying its operations in other verticals and is also planning on entering into the North Indian biofuel market and biofuel export market. The company has also had a rise in supply of industrial chemicals and solvents to the B2B market over the past few years and is planning on ramping up the operations in the Chemical sector.

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Finflux wins a spot on “G2’s 2022 Best Software Awards” India Sellers List For its Cloud Lending System

Bengaluru, 10th February 2022 – Finflux, leading cloud lending platform, today announced it has been named to G2's 2022 Best Software Awards, placing 18th on the India Seller's list.

Finflux is a cloud-native lending platform to accelerate lending business transformation. Our vision is to create affordable and equitable financial access to individuals and businesses around the world.  Finflux cloud includes a comprehensive suite of products that helps financial institutions manage their entire loan lifecycle.

Operating a software marketplace used by more than 60 million software buyers annually, G2 is the definitive online destination to discover, review and manage the technology that businesses need to reach their potential. Its annual Best Software List ranks the world's best software companies and products based on authentic, timely reviews from real users.

This is Finflux's 1st time appearing on one of G2's Best Software lists, earning its place this year thanks to its mission of creating affordable & equitable financial access for individuals and businesses around the world. With this win, Finflux is now ranked as the 3rd best loan origination system globally & the 18th best seller in India.

Commenting on the momentous occasion, Finflux CEO Nayan Ambali quoted, "This is a huge win for the entire team at Finflux. Over the past 12 years, we have rigorously worked towards bridging the underbanked gap & winning this award motivates us further to serve 100 million more consumers with equitable & affordable financial solutions in the upcoming years."

Dhirendra Pratap, Finflux CTO, further added, "From the start, our goal has always been to develop solutions which serve a higher purpose & winning this award is our testament of continuously striving towards the same."

Godard Abel, co-founder and CEO, G2 added "As we continue to accelerate rapid growth, our online marketplace boasts 100,000+ software and services companies in 2,000+ categories and over 1.5 million trusted user reviews. Simply put, G2 is where you go for software.”

"Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud Finflux who has been named to our 2022 list, as they've earned the satisfaction among their customers as well as an impressive market presence."

About G2

G2 is the world's largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend and grow their business -- including Salesforce, Hubspot, Zoom, Adobe and more.

For more information, visit www.g2.com or follow us on Twitter, Facebook and LinkedIn.

About Finflux

Finflux is a cloud lending platform to accelerate lending business transformation. Our vision is to create affordable & equitable financial access for individuals and businesses around the world.

Finflux cloud includes a comprehensive suite of products that helps manage the entire loan lifecycle. Our product offering includes loan origination, loan management, financial accounting, marketplace integration, app-based lending, alternative data-based credit scoring, dashboards, reporting & analytics.

Over the past 12 years, we have nurtured a clientele of more than 60+ global financial institutions spanning 15+ countries & presently, we serve more than 7 million borrowers.

To learn more about our offering, kindly refer to our official website www.finflux.co & follow us on LinkedIn, Twitter & Facebook.

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Scientific European: Now Available in Several Indian Languages (Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Punjabi, Tamil, Telugu, and Urdu)

Alton, Hampshire, United Kingdom, 03 February 2022 - Scientific European (the popular science magazine bringing significant research, news, and developments in science & technology to young minds and general readers worldwide) is now available in several languages including Indian languages such as Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Punjabi, Tamil, Telugu, and Urdu.

Umesh Prasad, the founder & editor of Scientific European said, ‘’ We live in an age when society is largely based on science and technology. Science is more than just a body of knowledge, it’s a way of thinking that need to be inculcated and nurtured in students and youths. Therefore, inspiring young minds for future engagement in scientific research and innovation is at the heart of economic development and prosperity of a society. The best way to do this is to expose them to latest happenings and scientific & technological developments in their mother tongue or the first language for easy comprehension, appreciation and inspiration.

The Indian language versions of Scientific European will greatly benefit students from semi-urban and rural areas who do/did not receive English education hence remain cut off from latest scientific & technological developments. The idea is to connect science to society especially exposing young minds to latest research and developments in science and technology, to motivate them to become innovators and researchers by pursuing a career in science & technology’’.

The editorial team identify relevant original research articles published in reputed peer-reviewed journals in the recent months and present the breakthrough discoveries in a simple language that is appreciable to general readers. The stories of recent advances in science and technology are thus made available to the readers in their own languages as well.

Scientific European aids in disseminating the scientific information in a manner that is easily accessible and comprehensible to a general audience who would otherwise might be oblivious to its existence. This propagation of scientific knowledge to general people, particularly students and the young generation will contribute in popularizing science and may stimulate them intellectually to choose scientific research as a career.

The USP of the magazine is the availability at the end of the article of a list of sources with details and links to the original research articles, so that anyone interested can go and read the relevant research paper simply by clicking the link provided.

Scientific European, abbreviated as SCIEU was founded by Umesh Prasad, an Indian-origin doctor and former university teacher settled in Britain. During his school and college times in a small town, he had always felt need of a high-quality science magazine in his mother tongue to connect to developments in science and technology.

More information about the magazine can be found at www.scientificeuropean.co.uk | www.scieu.com

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DR. LOKESWARA RAO SAJJA’S RANDOMIZED STUDY IN CORONARY ARTERY BYPASS SURGERY RECEIVED GLOBAL RECOGNITION

30th January, Hyderabad: India's first Randomized Control Trial in Cardiac Surgery by Dr. Lokeswara Rao Sajja (Internationally Acclaimed Cardiothoracic Surgeon) has received global attention through the inclusion of the study in the latest updated meta-analysis of Coronary Bypass Surgery which is published in February 2022 issue of the International Journal of Surgery, published by Elsevier Publishing Company.

Shri T. Harish Rao, Hon’ble Minister of Health, Medical & Family Welfare, Government of Telangana, congratulated Dr. Lokeswara Rao Sajja on this astounding accomplishment. On behalf of the Government, he has shared his happiness and assured to support such research & study in the field of medical science.

This trial has put India on the world map of Coronary Bypass Surgery. A total of 16 RCTs (which met the inclusion criteria) published between 2003 to 2020 all over the world have been included in the meta-analysis. This meta-analysis showed that the mean age of patients in India is lower than rest of the world. More than 50% of patients undergoing bypass surgery are diabetics in India. Indian surgeons have good surgical expertise in conducting bypass surgery on beating hearts (conversion rate of 0.6%).

Dr. Lokeswara Rao Sajja has participated in 15,000+ open heart surgeries of which 4500 were done under the Arogyasri Scheme with a high degree of success of 99.8%. He is the first surgeon from India who has presented a paper at the Annual Meeting of Prestigious AATS. The present study was also presented by Dr. Sajja at the annual meeting of AATS in 2018. He has published more than 75 original articles in peer-reviewed international journals. He is the founder president of the Society of Coronary Surgeons, which was inaugurated virtually by His Excellency Honourable Vice-President of India Shri M. Venkaiah Naidu Ji in December 2020. India is on par with the rest of the world in Coronary Artery Bypass Surgery and also Surgical Research. This accomplishment would certainly impart hope & confidence in the hearts of people.

Link to the study- https://www.sciencedirect.com/science/article/abs/pii/S1743919121003757?via%3Dihub