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Super Bowl of Social Media: The Final Score

12,233: Tweets per second at end of game - a new record for English language Tweeting

10,245: Tweets per second during Madonna's halftime show

25,088: World-record Tweets per second,which occurred Dec. 9, 2011, while an anime movie aired on TV in Japan

15 million:Total number of Super Bowl-related Tweets, up from 3 million last year

Full details here.

"Piracy is the New Radio"

So says veteran rocker Neil Young. That sounds radical, but then again he has quite a few creative ideas for media and entertainment companies to rethink their approach to the brave new digital media world, like creating high-end audio products to counter the lower quality products available via current channels (legal and otherwise).

2 Billion Hours Streamed

Netflix announced that it streamed a total of 2 billion hours of video in 4Q 2011. That equates to roughly 100 hours for each of the company's 20 million streaming customers. These sound like huge numbers (and remind us of the old signs outside McDonalds restaurants). But because Netflix has never before released streaming totals, it is hard to understand the significance.

Occupy Mobile Bandwidth

According to this report, 50% of the total mobile bandwidth worldwide is consumed by top 1% of users. The top 10% of users consume 90% of all bandwidth. The rise of smartphones (currently 13% of all phones), the expansion of 3G and 4G networks, and unlimited data plans seem to be major factors in the spike of power users.

What are the implications for communications firms and bandwidth providers?

"This of course is bad news ... because it means that more traffic is coming and they need to invest to stay ahead of the curve."

Digital Media Tipping Point?

Album sales in the U.S. increased by 3% in 2011, the first positive gain since 2004, according to this report. This is good news for content owners and publishers. And Louis CK's "experiment" (our take here) suggests that consumers may be fully adapting to digital sales models.

Freemium Model Comes to Apps

According to this report, 88% of the top 250 applications in the Apple App store offer basic functionality for free, with additional premium content available for a price. Freemium apps are particularly strong in lifestyle, entertainment and games, as well as in the:

mobile enterprise social-collaboration market, which ABI Research predicts will top $1 billion in 2011 and grow to $3.5 billion by 2016.

Retailers Rely on eMail

Though the holiday retail season got off to a promising start in November, retailers tried to sustain the momentum with a record-high volume of email marketing touches, according to this report:

On average, retailers sent each of their e-mail subscribers 5.6 promotional e-mails last week, reflecting increases of 8% over the prior week and 26% over the year-ago period.

Data Points of the Week

1 million: Approximate weekly sales of all Amazon Kindle models (AllThingsD)

30%: Growth in time spent with mobile devices from 2010 to 2011 (eMarketer)

67%: Marketers "concerned that they don’t have the resources or time required to properly manage social media investments" (MediaPost/CMO Study)

2012 Social Trends

What to look for in social media in 2012? This analyst says more social sharing directly linked to e-commerce and Web-based transactions, and greater interaction between social channels and television (like X Factor voting via Twitter).

Mobile Ad Spend Can't Keep Up with Usage

Consumers now spend more time with their mobile phones than they do with newspapers and magazines combined, according to this report:

Mobile devices account for 10 percent of the time spent with various forms of media but only enjoys 0.9 percent of the advertising dollars spent across the various forms of media. Newspapers and magazines receive a greater share of ad dollars compared to time spent, while TV, Internet, and radio ad spending is about in line with usage.

Pandora & Politics

Pandora can target display, audio and video political ads to consumers based on their zip code location, according to this report. That would allow campaigns to buy specific congressional districts, as opposed to entire metro areas or media markets. Online ads will make up a small portion of the total spend for elections in 2012, which is projected to total $4 billion.

Google TV to Dominate

Google's leadership is confident that its TV platform will someday dominate the market. Chairman Eric Schmidt:

By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded in it.

Meanwhile, Google and Samsung are still talking about launching a new "smart TV" next year.

How Big Will HTML5 Be?

A billion-smartphones-sold-in-2013 big, says this report.

Latest Browser Rankings

Google Chrome has moved past Mozilla Firefox, into the #2 position globally, according to this report, reaching 25.69%, up from less than 5% just two years go. Current global and U.S. standings are as follows:

World:

Microsoft Internet Explorer: 40.63%

Google Chrome: 25.69%

Mozilla Firefox: 25.23%

Apple Safari: 5.92%

U.S.:

IE: 50.66%

Firefox: 20.09%

Chrome: 17.3%

Safari: 10.76%

Twitter Launches Self-Service Ads

The launch was modest, according to this report, with only 20 advertisers participating. The system is targeted at small and mid-sized businesses. Electronic payments are built in. eMarketer believes self-serve is critical for Twitter to meet its projected target of $139.5 million in ad revenue in 2011.

Data Points of the Week

33%: proportion of online consumers who will use a tablet by 2014 (eMarketer)

12 million: estimated number of Kindle Fire sales in 2012 (allThingsD)

#1: Coca-Cola’s ranking among 100 Facebook advertisers, thanks to its 34 million fans (Media Logic’s Retail Social Juice Index)

Phone Wars: New Players in 2012

The phone wars look certain to heat up in 2012, with Amazon and Facebook both preparing new entrants. According to Facebook:

“Our mobile strategy is simple: We think every mobile device is better if it is deeply social.

Hard to argue with that point of view, but there is plenty of skepticism about market reaction.

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