Increase Sales With Augmented Reality + 3D

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Caroma have been creating stylish, innovative and sustainable bathroom products for almost 80 years.

Caroma have been creating stylish, innovative and sustainable bathroom products for almost 80 years. They are one of Australia’s most iconic and well-known bathroom brands, having pioneered the “dual flush” toilet and received numerous design awards for their industry leading sustainability technology.

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Efficient 3D Printed Furniture Configurator Software

Inhaaabit’s 3D printed furniture configurator software helps you achieve incredible surface recognition and object placement which has proven to be an effective solution that provides an opportunity to get impeccable experience from the augmented reality. We aimed to make it intuitive for the end user to navigate within the AR environment and make the best decisions for object’s location. For more information, please visit https://inhaabit.com/.

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Efficient 3D Printed Furniture Configurator Software

Inhaaabit’s 3D printed furniture configurator software helps you achieve incredible surface recognition and object placement which has proven to be an effective solution that provides an opportunity to get impeccable experience from the augmented reality. We aimed to make it intuitive for the end user to navigate within the AR environment and make the best decisions for object’s location. For more information, please visit https://inhaabit.com/.

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Professional Product Configurator Software

Inhaaabit’s product configurator software allows you to upload an unlimited number of custom furniture 3D models. A user is able to test and try the desired furniture solutions before placing an order which provides a lot of freedom for users and companies that offer design services or specialize in furniture retail. For more information, please visit https://inhaabit.com/.

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Advanced 3D Virtual Reality Platform

Inhaabit rings interactive room design experience to a new level. As a multifaceted application, our 3D virtual reality platform transforms old-fashioned, boring furnishing procedure into an interactive, customizable and exciting process. Inhaabit helps you inspirit the routine of designing your house, room or office with the right furniture, eliminating the need for physical presence of these objects to visualize the desired interior. For more information, please visit https://inhaabit.com/.

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Augmented Reality Furniture: How It Can Improve Online Storefronts

By  Brad Mitchell

Furniture ecommerce brands realize they need to make an unforgettable impression on current generation shoppers. This customer demographic is vital for the future of the industry. The most successful brands have realized that they must provide revolutionary technologies like AR for ecommerce to touch the customer base. 

Augmented reality (AR) is an innovative and versatile technology that allows customers to explore products from the comfort of their homes before they purchase them. It helps retailers by reducing returns and increasing customer satisfaction. Most importantly, it speeds up the sales cycle by giving customers greater confidence to make their purchases.

In this article, we will explain how the AR can help your furniture company increase profit and sales.

 5 Advantages of Using AR for ecommerce Furniture Retailers

A fundamental challenge of buying furniture online is imagining what it will look like in real life. Photos of a chair or sofa online may be highly stylized, with perfect lighting and accessories. Depending on the angle of a picture, the size of the product may appear larger or smaller. Materials can also appear different based on the lighting and photo quality. All of these factors may cause customers to hesitate in the purchase process or decide not to buy.

AR for retailers helps to provide customers with a more realistic shopping experience from the comfort of their living room. An Interactions Customer Experience Marketing survey shows that furniture is one of the most popular items to shop for using an Augmented Reality experience.

Furniture stores have been some of the earliest adopters of Augmented Reality. This technology gives customers an interactive "try before you buy" shopping experience and all they need is a modern mobile phone or tablet.

High quality 3D modeling allows furniture stores to create accurate digital representations of their products. Popular online ecommerce retailers such as Amazon, IKEA and Apple already use AR technology. It allows customers to visualize different pieces of furniture, find the right materials and configurable modular options with the tap of a button. AR is also highly interactive, giving customers the power to digitally design their homes.

  Here are several advantages that AR for ecommerce provides to furniture retailers:

1. Easy ‘Try Before You Buy’ Options

AR allows your customers to try before they buy products. One of the largest advantages that AR for ecommerce provides furniture stores is that they allow customers to test different furniture in their home, before purchasing them. 

Customers simply browse the retailer’s website and use their mobile device to visualize the furniture item and place it in their room. It superimposes a realistic, real-life 3D model of the product in the customer’s room.

It also allows them to change the product’s materials and configurable options. Customers can move furniture around their room to confirm ideal positioning. They can also determine whether the style and size of the furniture will match their space.

As AR becomes a benchmark for ecommerce, customers will prefer to shop with brands that have a ‘Try before you buy’  AR feature, to help them understand how products will fit in their homes. This process will allow them to save time and money by finding the right piece of furniture. It also assists furniture retailers by improving customer satisfaction and purchase confidence.

Augmented Reality creates the following benefits for customers:

Discover how a room will look with new furniture.

View a sofa, chair, table, or another piece of furniture from different angles.  

Change the furniture's material, style or configurable product options.  

Determine whether the furniture fits within a room without using a measuring tape.  

Move the furniture around and position it where it looks best.  

Zoom in on finer product details such as fabric options, color, configuration and size.

AR gives customers more purchase confidence in that a product will complement their home.

 2. Greater Sales Opportunities

AR allows retailers to take a virtual showroom to customer’s homes. The furniture marketplace has evolved and customers will not only visit a furniture store's brick-and-mortar location to purchase products. They will spend a significant amount of time browsing different retail websites and AR allows innovative brands to stand out.

Customers can explore multiple furniture items in different layouts and see ultra-realistic 360-degree products from any angle. This creates additional design inspiration and adds positive interaction to the buying experience.

AR shopping also enables customers to consider purchasing new products and explore different materials that they may not have explored instore. For example, they may try lamps to go with their side tables to complete the look of a room and add this to their purchase list.

 3. Showcase Configurable Products

AR allows customers to see every configurable combination and modular option for a product. They can change options with the tap of a button and engage with products in the comfort of their home.

This is particularly beneficial when products have many options and a complex in-store sales process. Customers can visit a retailer’s website and use AR to visualize any material, compare a 2.5 seater sofa to a 3 seater, select the sofa layout and find the best product for their living room. Configuration details can also be sent directly to the retailer with the full item and options list, reducing the chance of order errors and streamlining the sales process.

4. A Better Shopping Experience

AR provides customers with an informative, interactive and enhanced sales experience. It can complement their in-store shopping experience, allowing them to continue to engage with a product when they are home, giving them additional confidence to finalize their purchase. It can save time by letting customers explore and make up their mind before returning to a store to make their purchase.

AR for ecommerce enriches the at-home shopping experience and can make a retailer’s website stand out from their competitors due to the improved sales experience. Digital products can be created in ultra-realistic 3D to accurately represent the real product and reduce the need to have demo models of every style instore.

Customers that have tested AR furniture in their home will be happier with the sales process, less likely to return an item or discover that a product does not fit in their space. This will reduce restocking and return fees, saving both retailers and customers money.

Most customers already use their mobile phones to “google” information about the furniture they want to purchase, so AR is a natural evolution of the process, using mobile technology to provide a better shopping experience.

 5. AR Products Are the Future

With over 61% of customers preferring to shop with brands that offer AR, digital products are the future for forward-thinking ecommerce retailers. Ecommerce has already proven that it is not mandatory to have a physical showroom and AR takes this a step further by creating one in a customer’s home.

AR products are built from 3D models, which can be used to create high quality photos for website product galleries and create ultra-realistic lifestyle renders. This can significantly reduce marketing costs by replacing the need to hire photographers for product photos and marketing campaigns.

 Get Started with Augmented Reality Furniture

INHAABIT can create a tailored AR for ecommerce solutions to improve your sales and customer engagement. Visit our website at https://inhaabit.com to try a free demo and learn more.

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Transform Your Furniture Into Augmented Reality With Online Product Configurator

INHAABIT’s powerful augmented reality platform helps you deliver the ultimate ‘try before you buy’ experience for your customers where you can visualise your furniture and homewares products in your own home in web-based augmented reality (WebAR).

For more information, please visit https://inhaabit.com/.

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Augment Sales and Customer Confidence with Online Product Configurator

INHAABIT’s Augmented Reality + 3D solution helps you create an engaging buying experience, improving purchase confidence and sales. Thanks for our innovative augmented reality platform; customers can view products in their home with accurate materials and sizing, reducing the guesswork and increasing purchase confidence.

For more information, please visit https://inhaabit.com/.