The ART & Science of OOH

The only online platform of its kind in the MENA region that covers all updates, news, market insights of OOH media, we are covering the Greater Cairo and other active OOH highways to/from the costal cities of Egypt in the summer.

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McDonald’s promotes the joy of “Happy Meals”

McDonald’s promotes the joy of “Happy Meals”

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24800″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]McDonald’s Egypt has launched a new outdoor campaign to promote their renowned “Happy Meal” on the billboards of Greater Cairo. Using basic white backgrounds to…

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Emaar announces new phase at Mivida Business Park

Emaar announces new phase at Mivida Business Park

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24793″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Emirati-Egyptian developer Emaar is back on the roads with a new Out-Of-Home campaign to announce the upcoming phase at Mivida Business Park in New Cairo. With…

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New cross-promotions from Etisalat

New cross-promotions from Etisalat

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24785″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Regional communications provider Etisalat has launched a new OOH campaign to announce exciting promotions in partnership with McDonald’s, Fawry, Kazyon, Uber, and…

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Palm Hills promotes wellness hub Hale Town

Palm Hills promotes wellness hub Hale Town

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24779″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Parallel to their recent campaign for The Crown,  real estate developer Palm Hills has released a second OOH campaign to promote wellness center Hale Town. Using…

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Iwan reveals new project after teaser OOH campaign

Iwan reveals new project after teaser OOH campaign

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24747″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Following their teaser outdoor campaign at the beginning of October, real estate developer IWAN has rushed to reveal the name of their new project The Axis. With…

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DMC launches new OOH campaign for the Fall season

DMC launches new OOH campaign for the Fall season

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24730″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Egyptian TV network DMC is back on the roads with a new Out-Of-Home campaign to promote the leading channel shows for the new season. Using the same backgrounds as…

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Amer Group launches special promotion

Amer Group launches special promotion

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24719″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Egyptian business group Amer has launched a new OOH campaign to announce a special promotion for the Fall season. As usual during this time of the year, the business…

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OOH MARKET INSIGHTS SEPTEMBER 2018

OOH MARKET INSIGHTS SEPTEMBER 2018

[vc_row css=”.vc_custom_1490008410202{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1450882281528{padding-right: 13px !important;padding-left: 43px !important;}”][vc_column_text]September has returned to the calendars of Greater Cairo and that has meant the end of summertime – and summer campaigns. While the city residents got busy with…

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ARCO reignites OOH promotion of La Fontaine

ARCO reignites OOH promotion of La Fontaine

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24696″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Real estate developer ARCO has brought back to the billboards their residential project La Fontaine with a new OOH campaign. With new visuals to showcase the varied…

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Rhodes announces Phase II with new OOH campaign

Rhodes announces Phase II with new OOH campaign

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24687″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Plaza Gardens is back on the roads of Greater Cairo to announce the official take-off of phase II of project Rhodes New Capital. Repeating the dark backgrounds from…

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First Group launches Kazan Plaza in Zayed

First Group launches Kazan Plaza in Zayed

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Egyptian developer First Group has returned to the OOH scenery of Greater Cairo to announce the launch of Kazan Plaza. With partitioned backgrounds that display a variety of…

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New outdoor campaign announces Vivienda

New outdoor campaign announces Vivienda

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24668″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]A new limited Out-Of-Home campaign has hit the roads of Greater Cairo to announce a new development at La Mirada in Mostakbal City. Under the name of “Vivienda” –…

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Suzuki presents new models of 2019 on the billboards

Suzuki presents new models of 2019 on the billboards

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24652″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Egyptian automotive dealer SIG has launched a new OOH campaign to present the upcoming models of Japanese multinational Suzuki on the billboards of Greater Cairo. Wi…

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Mall of Egypt celebrates Halloween

Mall of Egypt celebrates Halloween

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24642″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Just like last year, Mall of Egypt has launched an outdoor campaign to announce that the mall is ready to celebrate Halloween. With their usual conceptual designs,…

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AAIB adds new messages to their ongoing outdoor campaign

AAIB adds new messages to their ongoing outdoor campaign

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24627″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The Arab African International Bankhas evolved the messages of their ongoing Out-Of-Home campaign to reinforce their branding strategy on the roads of Greater Cairo.

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Mozdan promotes furnishing services with OOH campaign

Mozdan promotes furnishing services with OOH campaign

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24616″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Finishing and Furnishing company Mozdan has launched a new OOH campaign to raise awareness about their services. With ad copy that promises “hassle-free” works and…

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City Edge reveals first images of Zahya

City Edge reveals first images of Zahya

[vc_row css=”.vc_custom_1499000878037{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column][vc_single_image image=”24601″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Following the teaser campaign last September for their upcoming project in New Mansoura,  Egyptian developer has revealed the first images of the project. Under the…

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