Join industry experts C2 - Competitive.com, Sitecore and Insite Software for a gourmet breakfast and interactive panel discussion on Improving the B2B Digital Customer Experience. Your digital customer experience is now as important as your physical customer experience. With the convergence of digital transactional platforms and an ever-increasing digital-native corporate buyer base, the digital customer experience is critical to attracting and maintaining customers for life. At this event you’ll learn about: -Using Relevant Digital to Improve Business Success -Optimizing Content and eCommerce to Grow Revenue -Enabling Your Customers to Buy Any Time, Anywhere and From Any Device This event is intended for Director level and above IT and Marketing professionals in the B2B industry. Speaking Panel: Tom Williams, VP, eBusiness C2-Competitive.com Tom has over 20 years' experience including IT services, software products and consulting. Prior to joining C2, he was Director of eBusiness at Razorfish where he oversaw the implementation of eCommerce and CMS platforms with engagements ranging from $500K to $5M. Tom holds a BSBA in Accounting and Management Information Systems from Ohio State and an MBA in Marketing and Management from Northwestern University's Kellogg School of Management. Brian Strojny, Co-Founder and EVP Insite Software Brian co-founded Insite in 2004, and has provided strong strategic and sales leadership for the organization product and eCommerce strategy. Brian is well-versed in the needs of Insite's manufacturing and distribution clients as a result of his strong ERP consulting background plus his experience and knowledge surrounding b2b ecommerce. Lars Birkholm Petersen, Global Director, Business Optimization Services Sitecore Lars is co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, and a senior strategist committed to helping organizations adapt to customer needs by providing strategy and guidance for digital transformation using innovative technology. Lars has many years’ experience with strategy, marketing, analytics and optimization. He currently manages the Sitecore Business Optimization Services global team of consultants. Agenda 7:45 Registration 8:00 Breakfast 8:15 C2 welcome 8:20 Panel discussion 9:20 Q&A/Wrap up 9:30 Thank you & departure
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