http://mobile.nytimes.com/2015/07/02/business/sonny-madrid-founder-of-lowrider-magazine-dies-at-70.html?referrer&_r=0
Mario Manuel Madrid was born on Jan. 19, 1945, in Yuma, Ariz., and moved to San Jose, Calif., as a teenager. In the summers, like many Mexican-Americans of his generation, he worked on farms. An admirer of Cesar Chavez’s work with the United Farm Workers, he became politically active.
He was one of a group of young Mexican-Americans who agitated for change at San Jose State University, whether by working to establish minority scholarships or bringing speakers like Reies Lopez Tijerina, a controversial leader of the Chicano rights movement, to campus. He did not graduate.
Mr. Madrid was also fascinated by cars. By the 1970s, lowriders could be elaborate affairs, with artwork painted on the exteriors, lavishly reupholstered interiors and hydraulic systems giving them lift and bounce. They became a kind of Chicano folk art, and Mr. Madrid understood their power as a potential unifying force.
