Repost from @coalitiongroup - with the risk of sounding super cliche - The music industry can be trying sometimes but wether or not we are able to push Jessi's songs to its max and reach the masses like we always intend to in order to make her music/vision a hit, in the end none of the obstacles matter because of those we do know, that have been involved in the process of making each and every single one of these songs and music videos. Our team works so hard and tirelessly because we believe in Jessi's talent, and we have fun doing it :) so we can't call it work. "The Do It video draws a lot of inspo from the 90s.. The decade that really shaped my life, who I am, and what I love aesthetically and the kind of music I gravitate to. 'Do It' is reminiscent of that era.. A laid back, understated sound. I wanted to do the video the same way so brought back the baggy pants and full out choreography." Jessi Malay If you're from the Madonna, Janet, Beyonce (still killing), Britney era you'll appreciate our inspiration from the pop star of that period. If you're a Selena Gomes, Ariana Grande, Taylor Swift Fan you'll appreciate the fact that like these girls creating their power brands into the social media/ pop music world, Jessi also does that everyday not only through her music but through her fashion. What we're trying to say is that we're inspired by all of you ladies, and gents :) , that like Jessi want to do it all, and push hard everyday for it. For that we thank you and encourage you to always keep pursuing your passion. Even if it takes longer than you thought it would to get where you want to be. Find a team that believes in you, work hard, and keep inspiring them and the world! To this team THANK YOU none of this would be possible without you.
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