Hi, I'm Matt.

This is a random selection of things I've made. Want more? Just ask: [email protected]

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IDIOCRACY / Sequel Campaign / "Camacho the Comic Book"

Yes, we wrote a Camacho comic book with Mike Judge. Yes it's still going for over $100 on e-Bay right now. Yes 13 year-old me is so proud of me.

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Olympic Gold Medalist Noah Lyles Is Officially Going To Race NFL Star Tyreek Hill 1-On-1

It’s been like an old Hollywood stare down for months, only the stakes continue to rise for both Noah Lyles and Tyreek Hill.

It took 7 months of negotiations, but we've finally locked it in: The Fastest Man in the world vs. the Fastest Man in the NFL - Live on HBO, June 13th, 2025.

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LIQUID DEATH / "Murder Man Collab"

We called our friends at Liquid Death and asked them if we could use their boxes to launch our new music label, Super Serious Recordings. They said yes, as long as the first single starred their mascot, Murder Man. So we did that. Then came great success and now we run the entire music industry.

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Here’s How Terry Crews’ Creative Agency Is Doing One Year In

Crews explains how Super Serious is designed for a world where traditional advertising no longer works.

We've been busy.

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MAXIMUM EFFORT/ Colorectal Cancer Alliance / "Inside President Camacho"

Yes, he really got a colonoscopy live on camera. Yes he woke up from anesthesia and stayed in character. Yes it saved over 80 billion lives and Camacho received the Nobel Prize for Medicine.

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IDIOCRACY / Sequel Campaign / "Campaign Launch Speech"

To date, making Mike Judge laugh has been the absolute defining moment of my career. Mostly because he sounds like Butthead when he laughs, but also because iced-tea came out of his nose, and also because he is Mike Judge.

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IMPOSSIBLE FOODS / "Making Meat History"

When Impossible foods asked us to come up with a campaign to establish their plant-based meat as "the newest kind of meat", we told them that if we were going to do it, it had to be a musical, and it had to debut at the Tony Awards. The result was a full-scale theatrical production called "Making Meat History" that not only debuted at the Tonys, but went on to be the most effective campaign in the history of the brand.

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So this happened.

And yes, I need a new headshot. I just figured there was no way I was going to look good next to Terry, so I didn't even try. Sorry mom.

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NAACP / “Invisible Hate”

Confederate monuments glorify and celebrate a period in this country’s history that any decent human being should be ashamed of.  These symbols of hate have no place in modern America. That’s why we worked with the NAACP to build an app that not only identifies these horrific markers, but also gives people real, tangible ways to combat them at a local and national level. I’ve done a lot of work that I’m very proud of in my career, but this one is special. 

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NETFLIX + BASKIN ROBBINS / “Scoops Ahoy”

For the premiere of “Stranger Things” Season 3, we worked with the Duffer brothers, Netflix and Baskin Robbins to make the show’s “Scoops Ahoy” ice-cream parlors real. The campaign converted BR stores across America into exact recreations of the store in the show, right down to the boat shaped booths, specific flavors, and cast appearances in character. 

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PUBLIX / "Eat Together"

Publix is an absolute bastion of Southern Culture. When Covid waned, and people were cautiously emerging, we made this spot to remind them of how much food brings us together.

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VOLVO / "Highway Robbery"

We built this instillation for Volvo to harness the energy of passing cars and generate electricity for it's first-ever electric hybrid vehicle. The challenge was to make a system that required zero outside energy to run, would charge the car from dead to full in 12 hours or less, and could continually run, uninterrupted for 6 months. Oh, and it had to use image recognition, pre-AI, to identify and acknowledge the color and brand of the cars that were powering it, in real-time. It was ridiculously challenging, and so much fun to build.

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VOLVO XC40 / “Used To”

I like how much we’ve weaponized silence with all of our television recently. In an era where the entire category screams features at you for 30 seconds, treating you like an adult seems to be working very well for us.

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VOLVO / “Care by Volvo”

Millennials hate car salesmen almost as much as they hate owning cars so we made an app that lets them subscribe to a car without ever having to talk to a salesman. 

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VOLVO / “The Choice”

I developed this social experiment in partnership with NYU and Volvo to explore the differences between people who were excited about things they didn’t yet know, and people who were afraid of them. Building the blueprint for experiment, casting the participants in order to fully represent the breadth of human experience, and then conducting the entire thing in a way that was academically sound and lead to quantifiable results, was one of the most beautiful things I’ve ever had the privilege to create. 

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VOLVO / "Racing the Sun"

We lined up Volvos in the path of totality across the US, put astronauts and cosmic icons behind the wheel, and live-streamed the eclipse of the century in full 8K, 360° VR on CNN. The most-watched live VR event in history according to The Guinness Book of World Records, and the sunniest day Volvo’s ever had.

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VOLVO XC60 / “Embracing the Future”