Jade Baudchon

◆ Visual Communication Student at Arts University Bournemouth ◆

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Tackling Big Change in Your Organization

Owen Rogers works with companies on some of their biggest existential challenges. In this Creative Confidence Series episode, we chat with Owen, IDEO Partner and Senior Design Lead, about the human-ce

09/05/18

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So I think if you acknowledge that you’re after this long term change (...) the change we then get excited by is then a five to ten years journey it’s not a six months journey.

Owen Rogers

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Jones Knowles Ritchie is an independent creative agency based in London, New York, Singapore and Shanghai.

30/04/18 Presentation Inspiration

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We’re a London based design agency working with global brands such as Unilever, as well as innovative start-ups such as Claudi & Fin. Browse our portfolio.

30/04/18 Presentation Inspiration

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01/05/2018 Vital - Updated Colour Scheme and logo

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01/05/2018 Experimenting with labels and containers

In the end, I’m quite pleased with the result, although I’m aware that some changes regarding the dimensions, typography and information, need to be applied.

This first trial made me realise that the content sound quite cold compared to the tone of voice of the brand. Therefore, I’m planning to edit the text content and vocabulary of the label in order to make it reflect the ideology of the brand: kind, sustainable, caring. 

Indeed, the identity’s tone of voice needs to be as consistent as possible across the different element of the branding.

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01/05/2018 Experimenting with labels and containers

1. I first started by collecting refillable containers that I found around my house, from my friends and charity shops. I find the inconsistency of shapes/forms of each containers is a beautiful aspect reflecting sustainability, which need to be shown in the final branding.

2. I then filled them up with different ingredients and weighed each containers in order to design the labels accordingly and put myself in the service my concept would offer.

3. I finally started designing different shape and size of labels that would suit different containers; as every refillable containers are different.

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29/04/2018 Vital - Animation 02

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Project: Pukka Herbs - Advertising at Bristol Airport

We identified locations within Bristol Airport and worked with Pukka Herbs to create a visually stunning advertising campaign. We printed and installed the advertising at the Airport and the wall wrap is the largest execution of the Pukka story in the world – a fitting tribute to the creative flair and passion of Bristol, Pukka and the airport itself. The adverts will be seen by approximately 8 million passengers per year. If you have an advertising campaign that you want to be seen by an affluent audience of millions every year, please get in touch with us so that we can develop a striking campaign for you.

30/04/2018 Outdoor advertising - Pukka Herbs “Bon Voyage” Campaign

A nice inspiration showing how a message can be adjusted to outdoor spaces in order to tell a story.

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28/04/2018 Vital - Animation 01

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No Planet B Festival Homepage

UK’s First Zero-Waste and Vegan Festival!

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In the latest Creative Confidence Series chat, Lynda Deakin, Managing Director of IDEO’s Design for Food studio, joined Suz to chat about ways design can enable system-wide change in the food industry

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If you’re trying to design for the future, don’t design for behaviors that are happening now. Design for behaviors that are emerging, that are going to be new behaviors.

Lynda Deakin - IDEO

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Kids get a shock at an aquarium in Greenpeace's disturbing PSA via Ogilvy

Film by Ogilvy was staged at Dingle Aquarium in Ireland

24/03/18

“UK supermarkets generate 800,000 tonnes of plastic each year.”

This idea made me consider including a “returnable-packaging” system in the concept of my branding and not include plastic at all into the packagings; as there’s better recycling alternatives to use (e.g: glass, aluminum etc...) 

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Online Grocery Shopping - Better Everything, All for $3

One big mission, one awesome price. Find everything you need, from groceries to household items. All only $3. Shop & save today.

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How Brandless Keeps it Simple

From the moment we set our eyes on the Brandless product line, we were in love with their clean, uniform design and vibrant colors. Brandless is revolutionizing the CPG Market with their wide array of household items, beauty products, and pantry staples. Best of all, everything

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16/04/18 Infographic Experiment n°2

Depicting the shopping of people in the supermarket in real time and how the products they just purchased influence the planet.