DAVID SIMS
David Sims' work for magazines such as Vogue and i-D, differs greatly to the first works I saw for Arena magazine which drew me to him. Almost like he has two styles, a clean and clinical style more suited to glossy magazines where the clothes are of main importance and a more abstract multi-media approach. What I admire is that Sims has embraced the digital aesthetic using pixelations and high colour contrasts. The models are superimposed onto backgrounds to create a surreal fantasy. His high energy menswear photography has great atmosphere and explosions of noise. The artwork that accompanies and interacts with his fashion imagery enables Sims to creatively tell a story that his more commercial work does not. The mix of manipulated and more traditional black and white photography provides exciting and stimulating diversity.













