Jeremy Watt

Province of Canada + Up Later Than You

[jeremywatt]

When I was in high school I made mixtapes using 60 minute cassettes. I got a little creative with them, overlapping the odd acapella track with an instrumental, crafting up loose themes for the playlists and even designing cover art in Microsoft Paint. The process was primitive and the results weren't perfect but the finished project always brought me a tremendous amount of joy.

For years now I've wanted to get back into making mixtapes but in a way that captures the same energy that they had back in high school. This weekend I put some thought into how I can do that.

I've setup a mailing list, sign up and you'll get notified when a mixtape drops. They mixes will be delivered as a temporary download, no streams, no subscriptions, no SoundCloud, no iTunes. My aim is to send one out every few months to a small group of people.

I got some ideas for the first mix, planning to share it by the end of the month. Looking forward to it. Thanks for listening.

jeremywatt.com/mixtapes

Jer.

[jeremywatt]

I wrote something on Medium about how Shopify should open brick and mortar stores at international airports around the world. Read on Medium.

[provinceofcanada]

PROVINCE OF CANADA X TUCK SHOP CO.

We’ve teamed up with Tuck Shop Co., the originators of the pom-pom passport, to create a toque that not only has that iconic Canadian vibe but also keeps with our uncompromising, 100% made in Canada values. The end result was a perfect blend of our two companies – the classic silhouette of a Tuck Shop Co. toque mixed with a Province of Canada design aesthetic.

Shop the White One + Shop the Black One

[provinceofcanada]

I had a heartfelt discussion with my Tumblr.

Kanye West (So did we Kanye, so did we.)

[jeremywatt]

[stevenlebron]

[jeremywatt]

Talked a little sports and design with Steven LeBron. Read the full piece over at stevenlebron.com.

Tell me about the genesis of your brand, Province of Canada. 

I’ve been working on Province of Canada without knowing it since 2001. I’ve always had a burning passion to build my own brand. Design school poured gasoline on that passion. It took ten years of side projects, ideas, work experience and Moleskines to realize that this name and this brand is what I should put all my energy into.

I really don't think I could have created Province of Canada any sooner in my life. The brand is an amalgamation of every place and thing that I've interacted it.

Is the Canadian theme of the brand important to you?

The Canadian thing is less a theme and more a way of life.

Inspirations run from the deep and obscure to the obvious and cliche. You know those beach communities that you vacation at, they all have their token tourist trap shop that stock insert beach name hoodies. That inspires us.

Club Monaco influences us daily. There’s a hint of streetwear in there somewhere. The coast, Drake, current Canadian culture, Steve Nash. That sweatshirt that you wear in the city on a Friday that transitions to the cottage at night. That’s who we want to be.

That’s what we’re working on next, getting the word out about who we are and the void we want to fill in your life.

Hoodies and sweatpants are coming before the fall. Once we have a more complete product line, I think folks will have a better understanding of what the brand is all about. That’s the short term goal.

Long-term goal: outfitting team Canada at the 2024 Winter Olympics. 24 is my favorite number.

[jeremywatt]

When Yahoo dropped that new logo...

[provinceofcanada]

Visuals: Summer 2014 are now live at provinceofcanada.com

[jeremywatt]

Proud of this shoot.

[jeremywatt]

Province of Canada presents The Canadian Nickname Generator.

[jeremywatt]

Some random graffiti found in one of my sketchbooks. Circa 2000.

[jeremywatt]

It's not everyday you launch a made in Canada brand that's an amalgamation of the inspiration, aesthetic and the lifestyle that has influenced you over the past ten years. Welcome to Province of Canada.

[shopify]

I’m not a businessman. I’m a business, man.

Jay-Z (via shopify)

[jacks]

We are the music-makers, And we are the dreamers of dreams, Wandering by lone sea-breakers, And sitting by desolate streams. World-losers and world-forsakers, Upon whom the pale moon gleams; Yet we are the movers and shakers, Of the world forever, it seems. With wonderful deathless ditties We build up the world’s great cities, And out of a fabulous story We fashion an empire’s glory: One man with a dream, at pleasure, Shall go forth and conquer a crown; And three with a new song’s measure Can trample an empire down. We, in the ages lying In the buried past of the earth, Built Nineveh with our sighing, And Babel itself with our mirth; And o’erthrew them with prophesying To the old of the new world’s worth; For each age is a dream that is dying, Or one that is coming to birth.

Arthur O’Shaughnessy (via jacks)

[wwjdbracelet]

[jeremywatt]

The WWJD Bracelet. http://wwjdbracelet.co/products/wwjd-bracelet

[jeremywatt]

Back in Paris you told me you were suicidal It's not a vacation if I lose you to the Eiffel You're gorgeous but you can't fly A hidden admirer sent me roses white as fire We took our handfuls it was war, flower fighter

Frank Ocean

[jeremywatt]

YYZ ✈ ? Back in August I completed my first Skillshare class – A Staple of Branding: How to Start Your Fashion Company. Above are the results of the class, a capsule collection for the brand I created, YYZ. I didn't learn any new skills from taking the class but it did open my mind. It made me realize that the brand I developed isn't big enough. It opened a creative door by sending me back to the drawing board. If you're interested in my complete class project you can view it here. If you're thinking about signing up for a Skillshare class, follow this link and you'll receive a $10 discount.

[jeremywatt]