You started a business. Congratulations. You created a Facebook Business page to share your new venture. Now your Exposed! Think about your next steps.
The following are some thoughts, statistics, and just plain ole facts you should think about when it comes to your business on the largest social media platform in the world. (Really, it is)
Let’s start with some facts: On October 4, 2012, the man himself Mark Zuckerburg updated his status:
We can thank Mr. Zuckerberg for more exposure!
So I’m thinking greater access to potential clients, right?! YES! Although, not everyone that has an account will need services from you, the majority that do will find you, through EXPOSURE!
In order to be reached, consistency is key. There are at least 2 easy ways to increase your exposure, you ready for this?
Really, it’s that easy! But don’t shout too much just yet…there’s some cons to this…
Once exposed, you must be consistent; that takes commitment. Enough said.
Too much exposure can be a bad thing when you have nothing to say. Change your topic up. Do a week-long series about the Anatomy of a Web Design, then switch it up to talk about Facebook. It shows versatility and knowledge in relevant topics. People will unfollow you because of boredom. Plain and simple.
Commitment: takes actual dedication to post, and not just post, but post regularly. Are you willing to do that? Once your exposed, people will notice trends in accuracy.
Suggestion: hire someone to take care of your social media accounts
Last but definitely not least: Reputation. Remember last night when you played beer pong and your best friend posted a pic of you wasted and tagged you? Yep, that just hurt your reputation. Many think that this only pertains to only your personal Facebook account, but if you are a business owner on facebook…guess what? Yeah, we know who you are and what you do! I’m not saying to cease all fun, but be careful when you are striving to be a business owner what could possibly end up on the WWW.
There are many more pros and cons to having a facebook business page, but I think you get the idea of what needs to happen next…I’ll let you think about that one…
That’s all for now, remember Expose yourself with helpful exposure techniques to gain your next clients!
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