Josh Madrid â JetSetFlyâs 8 Step âPersonal Business Branding & Affiliate Marketingâ Cheat Sheet for 2020
What Exactly Is A PERSONAL BRAND?
You already have a personal brand right now. If you google your name online thatâs whatever your personal brand is. Whatever comes up, high school team stats, jail records, social media. Whatever you search online when someone searches your name thatâs your personal brand. Everybody has one, some people have ones that are profitable, while others not so much. Maybe itâs going negative and hurting your bank account.
Search me online, youâll find major publications like Forbes, Huffington Post, ABC, NBC News, Wikipedia, my website, my YouTube, and social media. You can find everything there, so thatâs the type of personal brand you guys want.
When you start building your personal brand, the bigger you get youâll want to make sure you have a more solid brand, no matter what. Youâll always have haters, youâll always have people talking shit on you and people might try to say negative things about you online. Thatâs why if you have a strong personal brand, it doesnât matter whatâs online thatâs negative, because of the solid stuff, the positive stuff thatâs actually true stomps that out.
Just to make it clear you DO NOT NEED to be rich to build your brand.
The first thing youâll want to do when building your personal brand is channels. You have to know what channels youâre using (This information is very important so you should be taking notes.).
What do I mean by channels, if you went to build a really strong personal brand, you need to be on every single channel?
A channel is a social media platform, and content creating the platform. For example, YouTube, Snapchat, Facebook, Instagram, Sound Cloud, Podcast, and twitter.
Hereâs the reason why you canât have a strong brand on Facebook and Instagram if it doesnât connect to other platforms. Not everybody is going to follow you because everyone isnât on your favorite platform. This is why you have to realize when building a personal brand that, yes itâs for you, yes itâs for your brand but it doesnât matter what you want or likes. Youâre building your personal brand so other people, maybe people of higher stature buy your products, people who would want to work with you, so they know who you are.
It doesnât matter if your favorite platform is Instagram or YouTube if you arenât on Facebook and thatâs where all the people who need to see your personal brand are at, then it doesnât matter. You have to be on every single platform. Make sure you have these platforms written down. Facebook, Instagram, Snapchat, Twitter, Medium, Sound Cloud, iTunes, YouTube.
JetSetFly scammed by the 9to5Scam vultures. This was made on fiverr.com for $5 and is great for personal branding.
The next thing youâll want to do is youâll want to have content.
You may have heard the phrase âContent is king.â
To build a strong personal brand you have to push your content out to the different channels. When you have content, the thing you have to realize is that once you start creating content you have to be consistent on how much you post, how often you post, and the quality of the post. For me I post on Instagram 5â6 times a week, so if I were to not post for an entire week, then I come back, my followers are going to recognize that and they are not going to build brand loyalty. If you want a strong personal brand youâll need brand loyalty.
I usually post on YouTube 3â4 times a week. If I donât post on YouTube 3â4 times, Iâm going to start losing subscribers and lose momentum. People are going to realize Iâm not a reliable source and not constant with the content I put out.
Snapchat every single day and night. 24 hours around the clock, youâre always going to see something on my Snapchat story and Instagram story. It will never ever be blank, not if Iâm dead, dying, or sick. Iâm always going to have content around my story. My followers know Iâm always going to have content on my story. They will never be disappointed if they go. Maybe it might be a little less than tomorrow or it might be a little bit more the next day but thereâs always going to be content there.
My followers will see me as a reliable source, someone they can trust, thatâs very key if you want to build and make money with your personal brand. Your audience needs to trust you, my audience and supporters, the people that are apart of this community know that Iâm always going to be pushing out content.
Not only do you have to put out content, but you also have to put out relevant content. Whatever audience you want, whatever niche target audience which you are trying to target, you need to put out content that is relevant to it.
On YouTube, Iâm trying to build an audience around people who want to live a free lifestyle, people who want to create additional income, entrepreneurs, and people who want to become their own boss.
What am I creating content around? Iâm creating content around my lifestyle around me, how Iâm my own boss, so people can see that and learn how to do it.
Instagram, I want people to become motivated, I want people to work, I want people going out there and achieving their dreams the same way I have done for myself and the same way Iâm doing every single day.
So what do I post? Motivational content, inspirational content, my life, my journey, I talk about it on my Instagram and Snapchat, about how what I have to go through to get where I am at. Again Content needs needs needs to be consistent.
This is key, this is crucial if you want to make money off your personal brand, you have to expand it.
A lot of people, I see this as a common problem, they think that they can just post good pictures, post some good captions, post it on their story every once in a while but they never expand. They think that their 1k, 4k, 10k, 20k followers are enough and by posting good stuff youâre going to grow.
You want to grow you have to put in the work. I used to put 6, 8, 9, 10 hours into building my brand, on top of the 8â10 hours I was putting into building my business. I knew how equally important it is to have a brand as well as a business. The brand will be here 10 years from now the brand might not. You have to be able to expand.
Building a personal brand works very well on YouTube, Facebook, Instagram, twitter every platform like I said. The two biggest and easiest platform that I would start with if I were you today, in the next 24, that you can start building your personal brand would be Facebook and Instagram.
Freeways to build on Facebook
Hereâs what you want to do, letâs say youâre in the entrepreneur niche, maybe youâre in affiliate marketing, maybe drop shipping, maybe youâre in SMMA, this is what you want to do. Nobody knows this little secret but its very simple. This is how you build free traffic, huge audience, and a huge following, all you do is search your niche and you find Facebook groups in your niche.
Again, before you do this step you have to have the channels right, you have to have a Facebook account, Instagram account, you have to have that good content that is consistent. Then you can expand.
After you have good content youâll want to go to Facebook and search to make money online, affiliate marketing, e-commerce, drop shipping, SMMA and find Facebook groups. There are tons of Facebook groups that have 5k, 10k, 20k, 100k people in these groups. A lot of these groups get spammed, they get spammed a lot to be completely honest with you guys, its pretty annoying but hereâs how you filter out the spam and actually build your audience around people who are quality people.
What youâre going to want to do is go to these Facebook groups, look at all the posts made in the last week and look at the one that has the most engagement. Its probably going to be someone with a success story or someone with free value, its usually those type of things. Look at everyone who liked it and everyone who commented. These are the most engaged people inside the Facebook group.
Very simple, click click click, you add everybody that liked that post without commenting on that post. If you do this in 6â10 Facebook groups next thing you know youâll have 5,000 friends.
Next step after you have 5,000 friends, thatâs a lot of stuff on your news feed and a lot of people you donât know, but thatâs a lot of people who are interested in the same thing youâre interested in. Once these people are engaged, once they love your stuff, once they are commenting on your stuff and following you, you can use a friend remover or defriend them and re-add people again, but this comes later.
Instagram, whatâs a free way to do it?
Follow and unfollow people.
A Very simple trick not a lot of people do it because it takes a long time. I built a brand back in 2014 on Instagram following and unfollowing accounts from my local area sold that Instagram page for a couple of thousands of dollars and it only had 10,000 followers, but it was a very high target niche, thatâs the power of Instagram. I did that in high school when Instagram wasnât even that cool.
Letâs say I want to be in the real estate industry or the sales industry, Iâm going to look at who engaged with Grant Cardoneâs pictures and videos on his Instagram. Iâm going to follow all of them and if they follow me back, I might stay following them or I might unfollow then, it just depends.
You can make a lot of connections this way, people are going to connect with you, but again your content has to be relevant to what they are interested in, whether its real estate or sales.
So you use the follow and unfollow strategy on Instagram, you can follow up to 7,500 people, then you canât follow people anymore. But be careful with this because if you go too fast and you follow people too fast, Instagram will block you from following people.
You want to scale, the first day follows 5 people, the third day following 15, and you want to increase by 5âs. Once you get up to 50 starts going up by 10â20, then 100 a day, 150 a day, 200 a day. You want to increase scale, by the end of the month maybe you can follow like 200 a day. I think you can do 300 actions a day, so 200 follows and 100 unfollows would be 300 actions, so youâll want to do that. But donât start off too fast, donât get too excited, donât go the following everybody, you will get blocked and itâs going to ruin your entire plan.
Instagram follows and unfollow and Facebook is adding everybody that is active inside of the groups that are related to your niche.
Paid strategies are very simple. Instagram you can run paid ads or you can run shutouts. Find an account that is related to your niche, say that I like cars, Iâm going to find a car account, send them a picture of a car, and ask for a shout out.
Show them a picture of my car, because thatâs the niche Iâm trying to build. They might say its $20, or $200, Iâm going to pay the amount, Iâm going to get the followers, they are going to follow me and now they will be apart of my brand.
For Facebook, youâll want Facebook ads. Facebook ads are very cheap to run, as long as you know how to run them.
If these people are following you and youâre following them back. Youâre going to want to engage with their content. Facebook post, youâre scrolling down and you see all these people and somebody says âHey just made my first $10k mouthâ. You comment âCongrats dude! Iâm on my way there too!â or âCongrats man, good work, keep it up!â.
Somebody posts a picture on Instagram of a picture of their car, âHey nice car dude! I love that car!â. You want to engage with your audience very actively. Try to get them to engage back, ask them questions, if you want someone to engage back with you to ask them questions, this is how you build a relationship.
That doesnât build a relationship or your brand.
You want to engage with a question.
Thatâs the same thing with Instagram and Facebook, you want to engage, like peopleâs photos, spam them, you want them to get to know who you are. You want your profile picture and name popping up in their notifications multiple times because you added them first, they donât know who you are. So you need them to get familiar with who you are, thatâs how youâre going to build your brand.
Next thing youâll want to do is Give Give Give.
What youâll want to do for 6â12 months, maybe three months at the minimum, just give out free value, free content as much as you can. This is how you build your brand; this is how you assert yourself as an authority figure.
Everybody wants to start a personal brand or sell shit overnight. Thatâs how you destroy your personal brand, thatâs how you damage your brand. For those of you guys just trying to make money quick off your personal brand and not actually provide any real value or not actually change lives and not have a purpose bigger than you, you will fail and you will make no money.
In about 1â2 years you will not be relevant. The way I built my brand I will be relevant 10 years from now, 20 years from now, 30 years from now, I can promise you that, I can put money on that. Thatâs just the truth because I have done the proper steps.
I see so many people today on YouTube, Instagram, Facebook, running ads and trying to sell shit. They havenât really done anything yet or given out any free value and they think that just because they buy all this designer shit (You donât always have to flex designer shit.) They buy it, then they try to sell shit and think thatâs how you build authority, thatâs not how you build authority, but donât get me wrong designer shit is cool, I have designer shit. Thatâs not the point, the way you build authority is by giving, giving, giving value.
There are multiple ways you can do this like give out free E-books. You donât even have to write the E-books, if you do thatâs better, thatâs what I did, but I heard there are websites out there where you can license E-books, you can buy it, give it out and claim rights, but Iâm not really sure how that works.
Collect Emails, the whole reason youâre doing this is to build a community
Write blogs, share blogs (if it isnât written by you) if youâre the main way they are getting their information, even though itâs not actually by you, they will associate that value with you.
Make videos on Snapchat, Instagram put them on your stories. Give out value, have your captions give out value. Inspire people.
Facebook, make 2â3 statues a day with pure value, motivation, pure relatable content for your target niche. You want people to know that youâre that guy or girl thatâs always giving value, helping people, letting others win, putting people before yourself. If youâre inside a Facebook group, provide more value than anyone else.
Hereâs how you get a lot of followers on Facebook,
I have over 8,000 followers on Facebook and I havenât even used it in a year, I built a massive following on Facebook in a few months and I made a lot of money on it (probably over a few $100,000). So hereâs what you do, you go to Facebook groups, opportunity groups, make money groups, you know niche-targeted groups and provide value, thatâs it. No sell, no close, no dm me for more info, trying to sell people on that bullshit, fuck that just give value.
For example, âGuys here are 5 tipsâ or âHere is an article on how to do thisâ or âHereâs what Iâm doing now and its working.
Just give value, and whatâs going to happen?
Everybody is going to like it, everybody is going to comment on it, now you have the most recent and most active post in that group. People are going to start to naturally add you on Facebook, and if you donât accept their friend request they become followers (Thatâs how you build your followers.)
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