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An interactive, 21st-century museum experience has arrived. We explore how museums and tech companies are innovating in a digital world & what's next.

#art & tech

Along with the digital department of almost every museum this is a question we’re thinking about a lot at SMARTIFY as we build a new…

Jo Marsh, a director at brand consultancy Jane Wentworth Associates, poses five fundamental questions that all museums must try to answer if they are to stay relevant and build their audiences for the future

Had such an interesting and inspiring two weeks in London working for Heirloom & Howard Ltd at Art Antiques London.

I was also able to visit my favourite museums such as The Wellcome Collection (fantastic, engaging, unusual space and exhibits!) , the V & A (Absolutely awe inspiring ceramics galleries where I was able to find out more about the history of ceramics and particularly look at the collection of Chinese armorial porcelain. Also noted their use of digital media and interaction in gallery spaces) and The British Museum (particularly loving The Enlightenment Room ....a sort of Museum of Museums)

My first visit to the enormous Ceramics galleries at the V & A

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Weekend Hashtag Project: #WHParchitecture

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

The goal this weekend is to photograph architecture, and will be curated by Shoair Mavlian (@shoair_m), photography curator of the Tate Modern museum (@tate) in London, which is celebrating the opening of its new building, the Switch House, today.

“Architecture is present everywhere in our everyday surroundings — from cutting-edge museum buildings and towering glass office blocks to bus stops, schools and sports stadiums,” says Shoair. “The world looks very different if we stop, rethink (and photograph!) the everyday examples which surround us.”

Here is how Shoair says to get started:

Focus on the different ways buildings and landmarks affect you. “Architectural structures play an important role in our everyday lives, from the private spaces we share with family to communal spaces we work or study in to shared public spaces we use to gather and come together,” says Shoair.

Step back to show buildings within the context of their landscapes and surroundings (whether a skyscraper towering over an urban skyline or a thatched-roof house in the middle of an open field).

Don’t forget to go inside the spaces you photograph to capture interesting details in walls, doorways and stairwells — as well as the people that inhabit or utilize the space.

PROJECT RULES: Please add the #WHParchitecture hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your submissions, please only use music to which you own the rights. Any tagged visual taken over the weekend is eligible to be featured next week.

3D print of the Palmyra Arch put up in London. Lots of questions brought up by this about the politics involved in 3d printing, authenticity and loss.

Great Barrier Reef VR experience at The Natural History Museum. Really happy I got to go see this. Awe inspiring and as a visitor makes you feel like you were there at the time and privileged to get the same experience as David Attenborough

The effect of visitor number increase on "digital museums". Authenticity and the real thing.

Interesting that the chief digital officer of The Met says about the main competition for the museum isn't other museums but our life in 2016..... Use of apps, smartphones and social media.

Loved this display at @imperialwarmuseums north #iwmnorth (at Imperial War Museum North)

#iwmnorth

2053: A Living Museum @tateliverpool Fascinating presentation of different people's perspectives and memories of the works and how this can be enacted and interpreted. #LivingMuseum #ImaginedMuseum (at Tate Liverpool)

#livingmuseum #imaginedmuseum

Warhol Flowers, Sturtevant at 2053: A Living Museum @tateliverpool #LivingMuseum #ImaginedMuseum (at Tate Liverpool)

#livingmuseum #imaginedmuseum

Plaster surrogates, Allan McCollum at 2053: A Living Museum #LivingMuseum #ImaginedMuseum @tateliverpool (at Tate Liverpool)

#livingmuseum #imaginedmuseum

Amazing thought provoking exhibition @tateliverpool #LivingMuseum #ImaginedMuseum (at Tate Liverpool)

#livingmuseum #imaginedmuseum

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Carve Your Love Proclamations onto Google Street View

Mark personal romantic locations in your relationship on this platform

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