ECOBANK AND DIGITAL TECHNOLOGIES
Ecobank initially had a transactional relationship with its customers but due to the evolving digital customer behaviour, Ecobank have had to adapt to the trends. To keep up with the recent trend, you need to āIdentify the so-called ādisruptorsā that are expected to transform the digital marketing landscape as it is currently knownā (Smart Insights, 2019).Ecobank has adapted to the change byā¦
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