ECOBANK AND DIGITAL TECHNOLOGIES
Ecobank initially had a transactional relationship with its customers but due to the evolving digital customer behaviour, Ecobank have had to adapt to the trends. To keep up with the recent trend, you need to “Identify the so-called “disruptors” that are expected to transform the digital marketing landscape as it is currently known” (Smart Insights, 2019).Ecobank has adapted to the change by…
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