APPRAISAL OUPH505
SPECIALIST PHOTOGRAPHY PRACTICE
This module has been all about testing our abilities in the most common genres of photography, we have been practicing fashion, commercial, documentary and fine art. Ā We have done this through collaborations, group work and also individually.
Ā The first project we were set was a rush mini-brief. Ā We were given a title in the morning that we had to produce for by that afternoon, the title was on Commercial photography. Ā I feel my skills in this genre arenāt very experienced, meaning I wasnāt content with my result; however the short space of time we were set was a good challenge for me to supply the work quickly and efficiently. Ā I wanted to display how customers react to the fast moving world of consumerism. Ā I focused on the consumers point of view rather than looking at the high street brands that are included in your typical retail photography. Ā My view on this project was not as enjoyable as work Iāve done before mainly because itās new to me and I felt I couldnāt produce spectacular work as I found it hard to think of ideas. Ā However, I think the challenging short space of time we were allowed was a good thing as it pushed my boundaries out of my comfort zone.
Ā The second brief we were given was the fashion brief, we were put into groups and had to create a photo shoot idea in a Hitchcock theme and then display the work in a Vogue or Vice editorial. Ā First we decided to do a Vice theme as it gave us more freedom as Vice has a care free layout but they are also have a famous history of āanything goesā for theirs magazines. Ā We decided we wanted a model that could be explicit, which lead us to using a drag artist; luckily a team member knew of someone who does dress in drag, this made it perfect for us to go down this path with our idea as it was easier for us to contact the model. Ā We researched into Hitchcockās films just to gain knowledge of the scenes we needed to design our shoot around however we already knew about his famous obsession with blondes, so we decided to use this as the theme in our editorial. Ā When it came to the photo shoot day we worked well as a group and all pitched in in all roles, we had good group dynamics which lead to a stress free project. I found this brief satisfying as I have been interested in fashion photography in the past and Hitchcock has always been a very inspiring artist to me, I feel made me more passionate about the final outcome. Our peers agreed that we were spot on with our styles and that our result definitely looked like something Vice would publish.
Ā For this assignment we had to produce was in the genre of fine art, a tableaux photograph. I first researched into tableaux artwork as it was a completely knew type of photography to me. Ā When I initially got this brief I knew what style I was going for, which then motivated my research. I definitely knew I wanted to use multiple subjects in my final outcome for this task. After exploration I wanted to go for a style like Julie Fullerton-Batten as she has always been an inspiration through my photography career. Ā I chose to use photo manipulation to achieve my final image, using the effect of repeating my model creating a strange and unnerving feeling to the photograph. Ā I am very pleased with my final outcome of this assignment, it has tested my editing skills on Photoshop but I feel looking at the photograph I produced it was edited seamlessly.
Ā For the fourth task we were set, we had to collaborate with Creative Advertising third year students, this was for an advertising campaign for Old Jamaica Ginger Beer. Ā I researched into the brand to gain a better understanding of how they advertise their product and the kind of styles they go for. Ā This gave me more knowledge on how I should shoot the idea the Creative Advertising student had. Ā I feel we supplied everything the third year needed to produce the final outcome how he wanted it. Ā The end product worked really well. Our group communicated a lot which made the whole project run very smoothly. Ā My overall opinion on this brief isnāt that positive, I donāt think collaborating with third years was useful for level 5 at all, mainly because we are at completely different stages in our education, I think if we could have teamed with second year Creative Advertising students it would have been far more beneficial for both parties. Ā However I am happy with what I personally achieved in the group, I fulfilled my clients needs.
Ā For my final project I was really excited to carry out the work, I was inspired straight away when I read the brief. Ā For the title āItās Grim Ināt Northā we were asked to produce a series of images for the Guardian Weekend Magazine (client) and create a personal portfolio of the collection of images. Ā I decided to focus on the Northern side of things for my theme as even though many say its āgrimā I see a beauty underlying that. Ā I decided from quite early on that I wanted to produce physical books, for both the magazine piece and the portfolio, so I thought it would be interesting to collaborate with a Graphic Design student to help with creating and advising on my choices for the books. Ā The couple of test shoots I did made me more prepared for the final shoot, taking into consideration the time and location I needed to shoot. The photo shoot, editing, printing and binding processes all went as planned, as were a great success and definitely my favourite final outcome of this module. Ā I found collaborating a very rewarding experience and made the procedure easier as I could bounce thoughts off someone with a better understanding of publication design. Ā After this brief Iām definitely thinking of producing more publications for future modules.
Ā Throughout this term I have learnt new skills and have begun to find what genre of photography Iām more into, itās motivated me to be professional with my work and has gotten me to push my career in photography forward with the start of my personal blog (HAVAGANDA). There have been some projects that have been challenging to me but I have learned lessons in working through those hurdles that I can use in the future. Ā I found the final project the most satisfying to work on and itās made me more aware of other mediums to express photography.













