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Pros & Cons of Single Page Website

One page website design has emerged to be an increasingly popular trend. This is due to the fact that designing, creating and developing a one-page website is much quicker than for multiple page websites as they are much simpler to create than their more complex counterparts. The SEO agency Sydney and best SEO company Australia states that the factors such as user experience and search are often not taken into consideration. A single page website is where a website uses a single HTML page to render the content and functionally associated with it. The SEO services Melbourne and SEO consultant Melbourne suggests that before having your one-page website on board it is vital to know its pros and cons. 

Pros 

Mobile Friendly 

In the digital age not only millennial but almost all cannot get their hands off from mobile. A number of people now prefer to make a purchase form mobile as compared to desktop. When it comes to the user side, they love to scroll through parallax websites over their mobile phones rather than clicking through multiple pages. 

Users like the way it is Designs 

The primary intention of any website is to satisfy users through its aesthetic feel and the experience. When users click through pages, the process becomes too annoying but mobbing from top to bottom can be an easy unending journey just by scrolling. 

Need not to be Rich in Text 

When it comes to a scarcity of content, single-page websites are the best. It avoids the drudgery of creating ten-fifteen pages that contain less than four sentences each. One page with a description for each of the product is sufficient. 

Cons 

A Lot of Scrolling 

It is important that all people would like to scroll through like others. But as soon as visitors find that your site is taking a lot of tike form scrolling, they will never want to stay on your website. This will cause them to lose interest from your single page website and they leave the site. 

Takes Time To Load 

Due to the size of a single page website, these pages take longer to load than those websites that come with multiple pages. If you have a single page website that takes longer to download, Google does not like such pages hence, it will push these pages towards the back. 

Makes Content Sharing Difficult 

Single page websites have only one page with different sections of content. This makes it difficult for people to share content from each section differently. Users have to share the same URL for any section of content on your website.

Summing it up, we can say that the one-page website can be a very good option for small companies but can be a real nightmare if you do not adequately identify the needs and objectives of your project.

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Web Design Concepts All Beginners Need To Know

Are you looking for the best web development company in Australia? Contact Kinsh Technologies for website design, digital marketing and website development needs. For more information, please visit - https://kinsh.com.au

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5 SEO content tactics to avoid

Kinsh Technologies in your SEO Agency in Melbourne with expert team of SEO consultants to work on online marketing strategy and implementation. Trust us to be the best SEO Company in Australia. For more information, please visit - https://kinsh.com.au/seo-services-melbourne/

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Tips to Prevent Your WordPress Website from Getting Hacked

Kinsh has expert wordpress web developers in Sydney having average experience of more than 4 tears and have developed websites for companies and organizations across varied domains. More info - https://bit.ly/2IIkasT

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Web Design Concepts All Beginners Need To Know

User experience design has become an integral part of the web world. The website development company Melbourne defines it as the process of creating products that provide meaningful and relevant experiences to users. User experience is revolutionizing and rapidly growing how people interact with the world around them. The website development company Sydney believes that user experience includes the reactions, emotions, behavior, and attitude of the user during the entire experience. At times the user experience can be a complex topic, and it can be difficult to understand the most critical issues that UX beginners need to learn.

A Web development company in Australia has come up with a list of web design concepts that every beginner needs to know.

User Research

The first step is to have a clear idea of your users by identifying them. It is important to know that user research is different from market research. What makes it different from each other is that UX encompasses the evaluation of various aspects of the experience that the users had with a particular product or service.

User Experience Strategy

The User Experience Strategy creates concern with the reasons behind creating certain products along with the manner in which those products should be created. User Experience Design encompasses the design, business, and process of creating and developing a website. A UX designer needs to be aware of the UX strategy as it will affect the manner in which the designers should design the product or services. The budget also is a significant concern, so you need to consider this most important factor while creating a user experience strategy.

Content Strategy

The content is an element that gives meaning to the website. Content strategy often goes beyond content marketing as it helps businesses manage all the content they have. When powered with knowledge the UX designers can create a better-looking website. Content paired up with enticing design can have a powerful effect on the user experience. The content strategy involves the management and development of content for various types of media.

Visual Design

Visual design refers to "language based on tight integration of words and visual elements." The visual elements include shapes, as well as images. The appropriate use of visual elements makes the information more memorable, but visual language has considerably more to offer. When it comes to UX, visual design skills are desirable to have and is considered an asset in UX designing. It is about designing the user journey and nit just alluring elements.

UX Metrics

UX metrics allows you to measure a product’s user experience. UX designers can measure user experience on their own by using services such as Google Analytics, Crazy Egg, and Optimizely. UX metrics enables user designers to answer the question of whether your design is successful.

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5 SEO Content Tactics To Avoid

Search engine optimization is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. In today’s competitive market SEO is more important than ever. Today, it has become crucial to hire best SEO company Australia, SEO agency Melbourne or by consulting to the SEO consultant Melbourne that provides the best SEO services in Melbourne so that your pages can rank higher. It has become a consistent process to stay updated with the continually evolving world of SEO. If you are still working on your SEO with old content tactics, you may actually be doing more hard than good. Take a look at some of the current SEO taboos below! 

Keyword Stuffing 

Keywords are the vital source to make sure that your content reaches right people. Earlier, search engines ranked your site on how often specific keywords appeared on your page. However, now the algorithms are changed, and stuffing in too many keywords does not always create a good user experience. Stuffing the keywords, metadata description, titles, etc is how you get your website removed from the search engines. 

Writing Short Blogs 

Blogs have emerged to be the most popular and effective element to target in SEO. As per the niche of your website you need to write and publish quality content in the form of a blog. The demand for quality content has given rise to the blogging platforms. Thus, it has now become vital to provide more information on a particular topic on which you are writing a blog. Avoid writing very short blogs and write longer posts that deep-dive into your chosen subject. 

Posting Content Unevenly 

There is a system to everything including content posting schedules. Just because it is your website, you cannot post the content helter-skelter and hope to get visitors. Instead, there should be a proper content strategy and a pre-planned calendar where you streamline the content. Give fresh content on a regular basis and build your authority steadily with the users. To get in more traffic and leads coming in from search engines, post your content regularly and erratically.

Duplicating Content

If you are regularly and directly duplicating the content for your website instead of publishing something authentic and original, then Google will term it ‘deceptive content.’ So be careful when using and repurposing older content for use on your website. 

Spammy Guest Blogging 

Guest blogging is where people create informative, creative and original content to make available on blog sites. If you do the guest blogging to promote your website, then be selective about the blog sites that you link to and be sure to link your content the relevant blog site.

So stay within the parameters they have set, keep up to date with the latest changes and trends, and your SEO strategy will ultimately bear fruit.

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WordPress Web Development Trends for 2018

WordPress has been around for 15 years now it’s not going anywhere but up the ladder and you can expect fascinating WordPress Trends in 2018. According to a WordPress web developer in Sydney, the great thing about web design and development today is that you are not trying to reinvent the wheel each year. Instead, you are taking the lessons learned from old or current trends, doing away with the bad parts, and adapting the right elements to create something new. Here are some WordPress web development trends for 2018 which has a unique spin on current best practices.

Rule-Breaking Typography

The year 2018 is going to bring a significant shakeup to typography. There are fewer chances to see traditional fonts in the main body text go away, and header text is going to get a lot funkier. In the coming years, we can expect web designers to take advantage of this even more in the upcoming year, especially to replace images. Since fonts are lightweight and scalable, they allow you to make a visual statement without forcing a browser to download large images.

 Vibrant Color Palette

A decade ago, web designers had to stick to web-safe colors. Now, we are starting to see vibrant colors online this year as designers say goodbye to web-safe colors and continue to experiment with bolder color combinations and supersaturation that looks amazing on retina screens.

Micro Interactions & Animations

Micro-interactions are subtle effects for accomplishing tasks on websites. Now we see many micro-interactions which are a staple of social networks like Facebook. In this platform, there are animated reactions each paired with their own small animations. Animated loading icons are a staple of mobile operating systems today - but they are also possible on the net.

 Website Push Notifications

Website push notifications are similar to mobile and SMS notifications. All that is required for sending push notifications is a website that has web push code installed. The brands that do not have apps can leverage many of the benefits of push notifications.

Augmented Reality

Augmented and virtual reality is making a splash online for a couple of years now. In 2018 we are going to see more companies take advantage of this augmented reality technology to give visitors’ a more “hands-on” experience as they interact with products, in particular. Virtual reality delivers the significant advantage of offering lifelike experience through a pair of glasses. As technology advancement is now becoming affordable to the general public, virtual reality seems to be the trend this year.

As people are working with or owning websites, it’s important to stay on top of developments. Much of what listed here is already visible to a certain extent today and will just become more dominant.

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Understanding WordPress User Roles

Kinsh Technologies is a leading WordPress web development company in Sydney. Hire a WordPress developer from us to meet all your WordPress development requirements at affordable rates. For more information, please visit - https://bit.ly/2Kxe1Cd

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Understanding WordPress User Roles

WordPress is considered to be the most preferred content management system for developing an enticing and secure website. WordPress as a CMS comes power packed with the role management system that enables to define what tasks a particular user can or cannot perform on your website. A WordPress web developer in Sydney states that when building a WordPress site it is often useful to provide content or functionality based on a user’s role or capabilities. Knowing the following user roles are essential to display the content on WordPress user roles.

Administrator

For the first step for displaying your content, you need to know that the Administrator is the most powerful user role.  A user with the administrator role can change the structure of the website including its theme, plugins and other user settings. An administrator user can add new users to the site and also change information about the existing users. An administrator’s role provides with a full hold over the website to display content.

Author

An author as the name suggests users with the author role can write, edit and publish their own posts. They have all the freedom to upload media files to use within their posts. Authors can create categories and can create new tags for the posts. They can also view the comments including those that are pending review bit they cannot approve, moderate or delete any comments. The major disadvantage of assigning roles to the author is that they can delete their post even after publishing it.

Editor

Editor sits at the top position to handle the content of your website. A user with the editor role has the full gold on the content sections of your site. They have access to add, edit, delete and publish posts on your WordPress website. This editing capability includes all the posts even the ones written by the authors. Though having access to all the content aspects of the website, an editor is restricted to change the site settings.

Contributor

The users who prominently aims to get the recognition by contributing their work for your site are known as the contributors. Contributors can add and edit their posts, but they cannot publish the posts. Contributors can even choose from the existing categories and add the relevant tags. They are restricted to upload any external files on the website not even images for their posts.

Subscriber

A subscriber is just like a regular user of the website. Users with the subscriber user role login to your WordPress website and update their user profiles. They cannot write posts, view comments or do anything else inside your WordPress admin area.

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Why Do You Need SEO?

Kinsh Technologies is your SEO Agency in Melbourne with expert team of SEO consultants to work on online marketing strategy and implementation. Trust us to be the best SEO Company in Australia. For more information, please visit - https://kinsh.com.au/seo-services-melbourne

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Top tips to take your digital marketing to next level

Hire digital marketing company from Melbourne or digital marketing company from Sydney to take give branding a professional touch. Visit https://bit.ly/2PW3rqq for more info.

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Why Hire Top Web Design Agency in Australia?

As a web design company in Australia, we offer excellent designs for your website that are professional, original and matching to your business type. For more information, please visit - https://kinsh.com.au/web-design-agency-australia/

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Why Do You Need SEO?

SEO is a dynamic and fast-growing field that needs a more in-depth understanding. It is crucial to stay well-informed and learn continuously about the changing Google algorithms says an expert from an SEO Company in Australia. To get the best SEO services you can hire SEO services Melbourne or SEO Consultants Melbourne. Regardless, before digging deeper into your pockets to explore paid marketing with an SEO agency in Sydney or SEO Agency in Melbourne, you need to understand the basics of SEO and why you need SEO for your website or online platform.

What is SEO?

Search engine optimization is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. It is the simple activity that ensures search engines find your site based on relevant words and phrases. SEO helps businesses rank more pages higher in SERPs (Search Engine Result Pages.) Moreover, it can also drive more visitors to the site, increasing chances for more conversions.

Why Is It Important?

SEO is a great way to increase the quality of your website by making it user- friendly, faster and easier to navigate. In today’s competitive market SEO is more important than ever, not just for marketing but to improve your presence in search engines in the best possible manner in terms of technicality too.

SEO Provides Business Credibility

When people search for your products and services on a search engine, you want your results to appear as high in the rankings as possible. If you continually show up in the search results of critical terms that your customers are looking for, they will trust you that much more. SEO provides your business with credibility. Searchers may not consciously realize it, but they do make the mental notes of the rankings - and in the minds of consumers, your ranking is a vote of confidence.

Brings Business Traffic

Generating website traffic is an integral part of running the business. If you want people to buy your product and service, you will have to optimize your content, images, and videos and work it in a way that Google would direct the traffic to your website. When you build a virtual model with SEO, you also end up with more visitors coming your way and your product will be able to generate more leads.

Good for Business Branding & Visibility

Local SEO provides brands the ability to intensively target local markets by providing exposure for local searches. As with creating visual content, collaboration and consistency in the production of textual content are essential for branding and SEO as it gives exposure to business branding and visibility. SEO helps you in making the right people aware of your brand.

The Best ROI In Advertising

Even today, SEO rewards your business for your efforts at a higher rate than pretty much all traditional forms of offline advertising. The reason for such an ROI is that SEO is an inbound marketing strategy. Advertising costs are often high and may also give a reasonable return on investment, but the ROI on SEO can be much higher if you know what you are doing. You need to know your target, and you will achieve it in a while.

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Tips to Prevent your WordPress Website from Getting Hacked

In the age of smartphones, getting your password hacked is one of the worst things that can happen to your business. All important documents are now virtually being shared and stored online. If you are a WordPress web developer in Sydney or a blogger using WordPress, your site can easily be hacked. It has become increasingly easy to hack websites that do not have enough security. WordPress websites are not compromised by sophisticated hackers but by bots written to exploit known vulnerabilities such as passwords, outdated plugins and poor quality web hosting.

Create a Strong Password

One of the easy ways to keep the security of your website intact is to keep changing your password once every two weeks. Avoid using the same password for all your internet accounts. One of the main reasons that  passwords are getting hacked easily these days is because of brute force attacks. It is very easy to use a password hacking program to discover your password. So, do not just create an easy password because you need a long and complex password to keep your wordpress site safe.

Check your Plugins and Themes

It is important to stop using plugins and themes that are not regularly updated. There can be a huge problem with security if your plugin or theme has not been updated in a year or more. Installing a good security plugin can also significantly decrease the chances of a cyber-attack. While shopping for a plugin or theme, look for features involving current support requests that have been answered in a timely manner.

Protect Your Internet Connection

Be careful of the sites you visit because not all sites are safe and some can also be distributing malwares than can be embedded in your system and harm your website when you log-in. You will further decrease chances of a security breach on your own website if you make sure that your internet connection is private. Make sure that your real IP address is not visible to anyone else or you may become a victim of nasty DDoS attacks. You can inadvertently give your WordPress password through keystroke tracking as well. Usually a problem on public devices, this mechanism steals your password as you type them on keyboard.

Backup Your Website

It pays to be cautious and backup your website - something many people tend to overlook. It is crucial to have your website backed up. Backups are not always all that helpful in recovering from a WordPress hack but they are essential for disaster recovery. You may also want to purchase an external hard disk for daily backups of your entire website. If your site is backed up, there are less chances to lose months of hard work just because you did not kept another copy backed up.

These are some common issues faced by wordpress enthusiasts. Security is a major concern of running a website these days. There are many ways to keep your website security intact. Use the above tips to prevent your website from getting hacked.

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Top tips to take your digital marketing to next level

Hire digital marketing company from Melbourne or digital marketing company from Sydney to take give branding a professional touch.

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How to Boost Conversion of Your E-commerce Website

E-commerce is a saturated market and doing business in a saturated market is a challenging job. Every online store owner plans and functions in an urge to get more conversions and make enough sales. It is essential to have a website that is optimized and properly aligned with your business goals that are lucrative for your customers as well. You can hire WordPress web developer Sydney or seek out agency services for web design in Sydney to create an attractive website, rather than generating new customers you can tighten up your site and get more out of your existing traffic. Conversion occurs when a visitor to your website completes a desired goal. Therefore here are the tips that will help to optimize your e-commerce conversions.

Have Attractive Call to Action

A call to action is the most important button on your website, all the efforts that you put in are aimed at bringing a visitor to the call to action button. Instead of just having that all time popping up fill-in forms on site, try and get something that entices visitors to click that call to action button. Visitors would not give out their personal information until you offer them something in return. You can offer a special one-time coupon, free newsletter or access to information.

Include Option of Buying as a Guest

When a customer by any means reaches to your site with an intention buy but ends up leaving your site, this may be because you ask too much of information. Customers abandon the carts frequently because they are asked an endless amount of questions which in turn becomes a time-consuming process. Make their path easy by giving a guest checkout option, this will allow them to shop as a guest. In an urge to get their information you will end up losing the sale.

Utilize Social Media to Build Customer Base

Social media is the biggest and lucrative tool to market any brand so you need to continue the interaction process by posting interesting information at particular intervals. With the increasing popularity of social media, social networking sites like Facebook and Twitter etc have gained momentum over the decade. Sharing content on social media can catch hold the attention of your customers and can be a positive extension for your web presence.

Free Shipping

There are chances that maximum buyers will leave the online store if they find unexpected shipping costs. Even the potential buyers cannot handle the surprise of shipping costs. Having large shipping fees will scare them and it creates a negative impact on your conversion rate. Therefore you should always keep the shipping free and ensure that you have enough margin to cover the delivery fee.

While there are many another way to improve your e-commerce sales and optimize your conversion rate, these are some of the most effective tactics. If there is one thing you need to specifically choose from this conversion rate practices, go for Free Shipping.

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Caching Plugins For Faster Websites

Caching is a technology that makes your website really fast. In a busy digital world, nobody likes waiting to gaze at the ‘buffering’ animation while browsing your website. According to a recent study, researchers found that 47% of people expect a web page to load in two seconds or less and 40% will abandon a page that takes more than three seconds to load. Installing a  caching plugin can help your website load faster. A caching plugin plays vital role on your website during the WordPress Web Development process. Let us understand more about caching and plugins used by any WordPress web developer in Sydney.

What is Caching?

Caching is the process of storing data in a cache. A cache is a temporary storage. For example, when you visit a web page, the files you automatically request by looking at the web page are stored on your hard disk in cache under the directory of your browser. When you return to the web page you have recently visited, the browser can get those files from the cache rather than the original server.

Types of Caching

Mainly, there are two types of caching-

Client-Side Caching

This is when files that are cached are held on a folder in your computer system that is determined by your browser. Websites consist of static data such as images, style sheets and scripts. Client-side caching allows the browser to store this static content on the local device or system so it does not need to download the same data every time you visit that website.

Server-Side Caching

Server-side caching is the act of caching data on the server. There are different types of server-side caching plugins used for WordPress Caching including, mobile caching, page caching, user caching, database caching, object-based caching and opcode caching.

Why Do We Need Plugins to Control Caching?

Plugins involve a set of software components that add specific features to an existing computer program. If there would be no caching, visitors would have to download webpages every single time they visit your site. A caching plugin eliminates many of the steps that occur when WordPress generates a page dynamically. The top three caching plugins for WordPress include WP Rocket, W3 Total cache and WP super cache. These caching plugins work differently depending on the number of factors involved in the caching and the type of hosting plan you are with.

With the above mentioned information we can safely conclude that using caching plugin is important as it creates a static version of your web page and delivers it to your visitors so that they can see a cached version of your website when they return again.