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Brief 5 -- Muji -- Result

I was on the shortlist, but unfortunately, I didn‘t win the biggest prize.

Brief 5 – Muji – final design

Brief 5 -- Muji -- sketch

After I printed out the map of Birmingham and the image of the bull, I copied it with tracing paper to outline the shapes and lines that I needed.

Brief 6 -- Muji -- research

The ‘No-Design’ Design of Muji

Muji is a Japanese brand that claims to be ‘no-brand’. Founded 35 years ago, the company now plans and sells all kinds of products related to people’s daily lives. The simplicity of their ‘no-design’ designs seems to fit easily into various cultural environments, and overseas fans are steadily increasing.

Being simply simple

From the time the brand was first developed, she says, Muji products have been created with only 3 simple principles: selecting the appropriate materials; reviewing the production process; and simplifying packaging.

In the 1970s, Japan’s economy was in the midst of rapid growth. Tsutsumi, who was making a success in his business, had conflicting feelings about playing a leading role in a society of consumer excess. That brought him to come up with ideas about products that had no brand, simple functionality, and a reasonable price. Thus, in 1980, a leader of consumer culture gave birth to a brand that was an antithesis to the existing consumer society. Ikko Tanaka and other prominent creators directed the brand’s overall design.

Ideation

I chose the map of Birmingham on Google as the main design element and combined it with the most representative objects of Birmingham, the bull, to be the concept of my design.

•What about the history of the bull?

1. Designed by British sculptor Laurence Broderick, the bull is approximately 4.5 meters in length and about 6.5 tonnes. Opened on 4th September 2003.

2. It has always been featured as a focal point and gateway emblem for Birmingham throughout history.

3."The objective of the sculpture is to reflect the characteristics of the trade and the marketplace that are synonymous with the Bull: courage, strength, potency, dynamism, movement, determination, nobility, pride," says sculptor Laurence Broderick.

4. Commissioned to herald Birmingham's regeneration, and to represent its history, the Bull has been adopted by the people of Birmingham as a 21st Century mascot. Commissioned to celebrate the past and future of Bullring and Birmingham, the bull has become the recognized symbol of the city and the adopted mascot of its citizens."

Brief 6 -- Muji -- tote bag research

A regional design must use the object which is the most representative thing in the city so that the customers can recognize the city from the tote bag at the first sight.

Brief 6 -- Muji Tote bag -- brief

Brief:

Design the first MUJI Birmingham tote bag to celebrate the reopening of the New Street store and on occasion of the inaugural Birmingham Design Festival.

Design Notes:

Size: A3, 297 x 420mm

Colors: Black only

Must include MUJI logo.

Brief 5 – Envision – outputs board

Brief 5 – Envision – Floorplan inspiration and final design

Brief 5 -- Envision -- Floorplan research

Marni Sloane Street

London

2003

Design: Sybarite

Marni Sloane Street Store

Address: 26 Sloane St, London SW1X 9NE

Phone: 020 7245 9520

Incorporating organic sculptural elements, the design for Marni’s flagship London store creates a unique sense of visual connectivity that encourages full exploration of the two-level shop. The gleaming white resin ground floor seamlessly stretches up to the first floor so that both levels appear attached. Stainless steel steps have been cut into the inclined wave that connects the floors and add to the flowing sense of movement. Polished stainless steel rails, used for displaying merchandise, migrate freely through space like legs of futuristic insects.

Brief 5 -- Envision -- Promotion poster design

Pure Fitness class

promotion poster

During the event, we will invite Pure Fitness to lecture, so we need to design a poster to attract customers to sign up.

Brief 5 – Envision – social media promotion poster design

Olafur Eliasson class promotion poster

During the event, we will invite Olafur Eliasson to lecture, so we need to design a poster to attract customers to sign up.

Brief 5 -- Envision -- poster design

In the design of the poster, I used the door as the main element, representing the meaning of exploration. In the design, lighting elements such as external lighting will be widely used to display the sense of technology.