Laura's NEC Account @laurafrye-blog - Tumblr Blog

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This video has it all when it comes to appealing to parents via social media. It was shared on my own Facebook feed so many times I cant count. It began its viral participation by using the #BadMoms. Something that lots of moms are now using since the mothers day time frame that the production company began marketing. As I said ti reaches many parents and its kick is the hilarity and authenticity of it all. There are many types of moms and we can all find some humor in parenting because if we didn't it would be that much harder to parent!

#NECViral Badmoms NECweek7

This assistant principal’s impromptu performance at the Lincoln Memorial left tourists awestruck.

This is a very uplifting and positive post! It has SPARK. Its very shareable & reachable because when the story hit it was back in July and around our nations birthday. It has continued through the summer and has staying power because of the Olympics. Its authentic because of her spontaneity. She was moved genuinely to do so. I think the Kick is how good it is!

#NECViral America NationalAnthem

“#Orlando is still reeling from the tragedy over the weekend. Here’s how you can help. https://t.co/ihW92b3fR8”

Anderson cooper uses twitter for reporting live events. In more recent months it was the Black lives matter campaign. He has a very strong following due to his celebrity status with shows on CNN. He is bias and known for being extremely liberal in his reporting. He uses his account for his personal celebrity as well. He markets his books and also his personality co- mingled with tweets about “Black Lives Matter” and “Orlando”. While I am not a fan this was the first person that came to mind on this subject. I feel that most of the media is bias in one way or another and this is one example of news being mixed with celebrity and agendas. So while it’s not a new source I choose to get my information from it is one that is very popular.

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#NECNewsAudit

Ice Bucket Challenge of 2014

Here are the nine reasons for a participating in a groundswell that apply to an Ice Bucket Challenger:

1- Keeping up Friendships- The nomination of this challenge made it great for social experiences on the internet.

2- Seeing others participate in something that you do meeting other like you - The challenge allowed strengthening relationships and creating new friendships in supporting, raise money and awareness for ALS.

3- Succumbing to social pressure from existing friends- Peer/social pressure plays a big role for individuals. If you were nominated you had to either pay or do the challenge. Many did both due to peer pressure.

4- Paying it forward- Forwarding the challenge to someone else is a source of support as well as entertainment for yourself and others knowing you all did it and can talk about each other’s experience.

5- The altruistic impulse- Helping and showing support for a disease that is need for a cure helps to make a difference in people’s lives.

6- The prurient impulse- The attention seekers from your neighbor to major celebrities participated in the challenge.

7- The creative impulse- Wanting to stand out more by getting creative made this interesting to watch.

8- The validation impulse- By showing family, friends or your boss that you have participated in this event gave some validation for a job well done.

9- The affinity impulse- Thanks to the hashtag #ICEBUCKETCHALLENGE social media was able to transcend venues and reach television, news outlets, magazines and radio stations. Everyone was doing it and it took a while to trickle down to most of the United States as well as those in other countries. It was a success!

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#NECIce

Plowing through Life in the Country...One Calf Nut at a Time

Maybe I am hungry today. But I do love The Pioneer Woman. I have followed her blog for a while now and I enjoy making her recipes and learning about her life on the ranch with her sweet husband and children. The blog’s creator, Ree Drummond, has used her blog as a platform for a variety of projects, including promoting her cookbook and showcasing her photography.She also has developed her brand from this blog to a successful television show on the food network to her line of cookware and other items at Walmart stores. I choose this as more of a brand advocate for what she has chosen to market after becoming successful with her blog.

#NECBrand

This company specializes in organic dairy products. Their branding is geared toward family, farming and living an organic lifestyle.Stonyfield farms does a great job of staying true to their brand by creating a targeted theme within their blog. They try to reinforce their theme of family and healthy living with recipes and other information published on the blog. They are a brand advocate for obvious reasons their dairy products are the brand and the blog is able to reach out to so many people by advocating a wholesome healthy lifestyle.

#NECBrand

What was the origin of the negative groundswell?

Change the Mascot is a national campaign to end the use of the racial slur “r*dskins” as the mascot and name of the NFL team in Washington, D.C. Launched by the Oneida Indian Nation, the campaign calls upon the NFL and Commissioner Roger Goodell to do the right thing and bring an end the use of the racial epithet.

Explain how the groundswell against the NFL passed the technology test (pages 36–37 in your textbook)

It brought people together with the hastag “change the mascot”. It put the power into the hands of the people to create enough negative attention on the issue with the name of the team.

Did anyone enter into a digital death spiral because of the negative groundswell? If so, who? Include a meme, tweet, photo, GIF, or image that lead to the digital death spiral

#NECDigitalDeath #necsocialmedia #NECsocialmediaweek3

#NECDigitalDeath

Change the Mascot is a national campaign to end the use of the racial slur “r*dskins” as the mascot and name of the NFL team in Washington, D.C. Launched by the Oneida Indian Nation, the campaign calls upon the NFL and Commissioner Roger Goodell to dothe right thing and bring an end the use of the racial epithet. #NECDigitalDeath

#NECDigitalDeath

MLB #THIS Marketing Campaign. W2assignment

MLB should reach out to those who are genuine fans of MLB and of course the goal is to appeal to millennials

I would use this strategy by continuing to use the #This with powerful Doc- style videos such as the one seen here.

MLB could use other sites such as Instagram and Facebook advertisements as well as ESPN and other sports Aps and social media pages to help propel the campaign.

Hashtags have become a way for people and brands to create conversations, to interact with friends and fans, and to promote their products to massive amounts of new users. One main reason you’d want to create your own hashtag is so you can guide the conversation, and in so doing, control the kind of content fans submit using your hashtag. The MLB # This campaign is somewhat difficult because it’s such a broad hashtag. In my personal experience on sites like Face Book and Twitter I have used the Hashtag “This” for something that I “leave this here” post, whether it’s a funny picture of my children or a quote that resonates with me that day. For millennials #This is not synonymous with MLB so it is lost. #NECThis

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I Was Born Into A Group Text

“It’s been in our family for generations.”

necsocialmedia

Love it!

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Digital Immigrant

I am a Digital Immigrant but identify with the Digital Natives. When I was in my junior year of high school, we had a new Vocational Technology business computer class. This was before the internet and I was excited to learn something new. I was that kid who could be found in the library or out in a field with my nose in a book. I love old fashioned research so sometimes there is no competition between my Kindle and reading one of the books in my personal library. Anyway, the beginning of dial up for me started around 1996, and I began using AOL with a long distance number, which limited the amount of time I was able to spend chatting with old and new friends. It was amazing but it became more so when the new millennium emerged with MySpace as a cutting-edge social media platform. MSM and Yahoo were popular sites with their chat rooms as well. Then high-speed internet was introduced to my small agricultural community in the midwest, I started building websites, and found that my blog about my family farm Green Grove needed promotion. I bought a membership with OnlyWire and then started publishing to every social media site, which is how I ended up using facebook for marketing, and eventually, that page has become my personal account.The reason that I can identify with the Digital Natives is because I am that person that enjoys the ease of “instant gratification” when it comes to my social media use. I stay current and have used most platforms as my love for research has moved me in many directions. This class is exciting for me and I am looking forward to interacting with each of you!

Young adults: high expectations about user interfaces, confident in their skills, yet error prone and their tendency to multitask reduces their efficiency.

I find it so hard to accept that I am in fact a #Millennial I was born in 83 but had a less than average socioeconomic upbringing not having cable until the late 90′s! I am genuinely on the cusp. However for work and social reasons I am comfortable using social media as an interface for all.

#NECNative #MillennialDenial

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