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How To Market Your Business Online - 2017 Edition

How To Market Your Business Online – 2017 Edition

It’s that time of year again people! My annual round-up of exactly how to promote and market your business online in 2017. (This is the 3rd of these type of posts that I’ve written. If you’re curious, you can read the previous editions here. They contain a lot of insights that still apply today, even though the technology has moved on.) As always, before we dive into the cutting edge of online…

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#facebook #facebook live #facebook messenger #how to market your business online #Instagram #instagram live #manychat

How To Market Your Business Online - 2016 Edition

How To Market Your Business Online – 2016 Edition

The game has changed (again).

Last year, with the launch of LeadGenSocial.com, I told you how you could promote your products and services online using the latest developments.

(You can read the 2015 edition here by the way. A lot of the principles are still relevant.)

But the world has once again moved on, in that way that it does.

So, I’m back with another installment of my annual series on how…

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What Is The ROI Of Social Media

Resource List:

Episode 24

Google URL builder

ActiveCampaign

Many business owners shy away from using social media marketing in their businesses because they don’t understand the return on investment that they’re getting from social media.

So, I’d like to explain exactly what the social media return on investment is for your…

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#lead generation #roi #social media

Looking forward to expanding my knowledge and my business with the help of @chrisducker this week. We already use outsourcers for smaller jobs (essentially doing out-tasking) but we want to move into hiring full-time contractors in other countries... I'm curious: How many of you (our followers) already use outsourcing and have full-time 'employees' abroad? #outsourcing #entrepreneurship #entrepreneurlife #business

#entrepreneurlife #outsourcing #business #entrepreneurship

Make More Money From Your Service Business

Resource:

Episode 1

Want To Make More Money From Your Service Business?

I would like share with you a simple mistake that I’m making in my business right now, that could actually be costing me tens of thousands of pounds in revenue every single year.

My guess is that most service based business owners are making this mistake and…

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#customer avatar #customer targeting #lead generation

Social Media Tip For Real World Stores

Resource:

Episode 29

Have A Real World Business?

Then I am going to share with you a frankly spectacularly good social media tip if you sell products and you have a real world business like a shop or a store of some kind.

I came up with something today which I’m really quite proud of because I think it could help a lot of business…

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#customer targeting #lead generation #social media

The 1 Productivity Question You Need To Ask Yourself Right Now

What Is The Productivity Question?

I’m really curious, did you ever learn Algebra when you were at school? If you did, leave a comment below this video and let me know if you ever actually had a use for it once you left school. Like once you did the exams and you filled out all the answers, all the stuff that you learned, did you…

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#business development #business process #business systems

How French Fries And Ice Cream Can Increase Your Profits

Would you like fries with that? It’s one of those phrases that you’ve probably heard a number of times at various different fast food establishments.

It originates in McDonalds because McDonalds realised that if they offered you a way to make your fries or your burger or your meal, in general, a bit bigger, they could charge you a…

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#Content Creation #content marketing #lead generation

How To Make More Money From Your Facebook Ad Campaigns

Want To Make More Money?

I want to show you how to make more money from your Facebook Ad campaigns.

The fact is in order for you to be able to optimise and improve your ads or optimise and improve how much money you make from them, you actually have to start by knowing your numbers.

Now, I’ve talked about this in the past, so I’m not going to go on about it too much. But, if you’re new to this,…

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#facebook #facebook ads #lead generation

Saw this written on the 'Thought for the Day' board at Angel tube station in North London this morning. 'I need new haters... The old ones are starting to like me.' #instaquote #inspiration #inspirational #quote #quotation

#quote #quotation #instaquote #inspirational #inspiration

1 Thing You Must Do To Rank Well In Google

Want To Rank Well In Google?

I’m going to show you the one thing that you need to do right now if you want to be taken seriously by Google and the other search engines. Plus, I explain why this has a direct impact on how many leads you can generate from your website.

If you’ve been following my blog, then you might be a bit…

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#lead generation #SEO #Website

Why You Should Date Potential Customers

Why Should You Be Dating People In Your Target Market?

You’re currently selling your next product or service right now. Now, what I mean by that is that you’re currently building up an equity with your target market and as a result, you’re currently building up a type of relationship with them.

Now, that relationship can either be…

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#content marketing #customer targeting #lead generation

Playing The Long Game With Facebook Ads

The Long Game

In this blog I’m going to explain why you need to be playing the long game when it comes to advertising on Facebook and why, if you do, you’ll actually get much better results in the long run (and be far more successful).

First of all what do I mean by “the long game?”

Well, the long game is, as it suggests, the longer…

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#facebook #facebook ads

How To Turn Your Customers Into Raving Evangelists

Why You Should Be Teaching Your Customers What You Do…

And How To Use Your Products And Services.

The fact is you should be training your customers in your business. It’s really important that you do this.

A really good example of this is Apple. Now, Apple have a series of people who follow what they do, who are basically zealots…

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#content marketing #lead generation

'More people have seen bus ads today than have used social media.' OK, first of all I would love to see the data that proves that statement. However, secondly, this misses a massive point. Assuming that people have seen bus ads more than used social media, how many people actually engaged with the bus ads vs social media? It's where the attention and engagement is that matters. Saying that more people saw bus ads than social is the same as focusing on reach with Facebook ads. It's engagement and conversions that matter, not just views.

Stop With The Email Newsletters

If the words “sign up for our newsletter” or “sign up here to get news and updates” appear anywhere on your website… then I’m afraid this blog is going to be quite an awkward one for you.

Sign up for our newsletter. Five of the most boring words that anyone has ever written on a website… ever and if you’ve got them on your website…

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#Content #Content Creation #content marketing

The 4 Most Important Questions You'll Ever Answer About Your Business

The 4 Most Important Questions You’ll Ever Answer About Your Business

Resources:

Book Yourself Solid

What Are Your Customers Asking Themselves?

I’m about to share with you four of the most important questions that you might ever have to answer about your business. These are four questions that every single one of your potential customers is asking themselves whenever they come to your site for the…

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#lead generation #Website

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