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@learn8086
Deatils of Digital Marketing
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Being Human In Digital World Ss About Building a Digital World For Humans
Learn In Digital
How Will Digital Marketing Change In Future
The pandemic and subsequent lockdowns have had numerous effects on our lives, one of which is the way virtual spaces have been given a new license to be seen as a marketing channel. After all, if the experiences we have online are no less real than those we have when out and about or watching TV, the impact of marketing in those spaces should be just as effective.
We have reached a pivotal point where technology, fueled by the likes of 5G, AI and edge cloud processing, is enabling organizations to seamlessly mesh virtual and physical worlds.
Early attempts at harnessing this kind of ecosystem were a little gimmicky. In 2000-2001, there was quite a buzz around a handheld barcode reader—the Cue Cat—that allowed users to scan a barcode to take them to a webpage. At the time, this was pretty advanced technology, but the fact that the company behind it no longer exists goes to show that weaving the virtual world with the physical world still had some way to go.
And indeed, how far we have come since then. As we tap into augmented and virtual reality and don a range of wearable technology, our sights are now set on a future horizon that scans for “what comes next” for human creativity.
What does the future hold for marketing?
As marketers, many of us now know that the seemingly impossible is probably only a few decades away at most. Being able to seamlessly move through various digital environments to deliver entertaining and cost-effective AR and VR experiences is the principle of the metaverse, and it is opening up a raft of opportunities that are iteratively transforming the internet as we know it.