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Google Analytics

What is Google Analytics ?

Google Analytics is a free website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance. You can track ROI for your online marketing with Google Analytics.

Since Google Analytics gives you a clear picture of what changes you need to implement to improve your site and maximize your conversions, it goes without saying that your next step towards your site’s improvement should definitely be using this tool.

Following are the steps for getting started with Google Analytics.

 To start collecting basic data from a website:

 Go to google.com/analytics

 Do one of the following:

·        To create an account, click Start for free.

·        To sign in to your account, Click Sign in to Analytics.

Set up     a property in your Analytics account. A property represents your website     or app, and is the collection point in Analytics for the data from your     site or app.

Set up     a reporting view in your property. Views let you create filtered     perspectives of your data; for example, all data except from your     company’s internal IP addresses, or all data associated with a specific     sales region.

To add the tracking code to your websites     Go to Settings->Tracking Info->Tracking Code

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Digital Marketing - Best career opportunity

What is digital marketing?

Digital Marketing is any form of marketing of product and services that involves electronic media. It is also defined as the art of getting customers for a business through online and digital medium.

 Scope of digital marketing

 As internet is accessible everywhere, the number of internet user is still increasing day by day.

According to ICUBE 2018 report that tracks digital adoption and usage trends in India, the internet users has increased by 8.6 per cent over last year, with 350 million new users adding up to overall total of 4.437 billion by April 2019.

India is the 2nd largest Internet user base which is the next big thing.

  In 2018, 41 % of company’s budget is allocated to online marketing.

The current growth rate in Digital Marketing industry is 40%.

Digital Marketing is growing with tremendous speed, it is estimated that Internet advertising revenue will reach $260.4 billion by 2020 beating TV advertising, at a CAGR of 11.1 percent.

  Career opportunities in Digital marketing

 The opportunities for a digital marketer professional is tremendous in India. Digital marketing is all about learning and implementing new things to get more prior result. The digital marketing job industry increased by 40 % last year as compared to other industry which were around just 3 -5 percent.  150,000 jobs are expected in digital marketing industry by 2020. Digital marketing is the fastest growing career in India and abroad.

 Future of digital marketing

 Earlier people used to get information from TV, newspapers, radio and magazine. But as technology grew people started getting information from Facebook, youtube, blogs etc. People watch YouTube instead of TV.People spend most time on the internet today. So we need to advertise or market our products where people mostly hangout. Hence no one can ignore the presence in the online world.

The below image gives us a clear picture of increase in number of users watching YouTube.

 Most of the brands focus on the following areas:

·        Social media marketing – 88.17%

·        Search engine optimization – 70.97%

·        Content marketing via blogs – 56.99%

·        Email campaigns – 55.91%

·        Landing page optimization – 55.91%

·        Search engine marketing – 55.91%

 The number of internet user is increasing day by day thus expanding the scope of digital marketing in India and for a brighter future.

The main reason why companies are using online marketing because it is result oriented mode of marketing. You can get to know where exactly where your money is spent and you can get numbers in terms of traffic and conversion.

With large number of job openings in digital marketing, there couldn’t be a good time to become a digital marketing consultant.