5 Types of Social Media Content That Will Get You Results What is your basic expectation from your social media pages? Engagement, virality, retweets, likes, shares, followers and what else? At Cignitech, we believe that audience engagement is an essential part of any social media publishing strategy. Your strategy to gain followers and keep them engaged is what makes you stand amongst the crowd. If your current social media management doesn’t include these 5 kinds of posts, then it is time you give it a paradigm shift. Blog Posts Irrespective of the industry your business belongs to, it is always essential to keep your website updated with a bunch of regularly published blog articles. As much as blogs indicate your expertise in the respective area of business, it also makes a great content for your social media pages. Publishing a minimum of 1 blog article per week makes your website look more reliable and more engaging; as well increases your site traffic via quality backlinking. Infographics Everyone loves infographics because they are attractive, catchy and informative. High-quality infographics coupled with interesting information creates huge user engagement for your brand and can rack up quite a lot of shares. If you don’t have a dedicated graphic designer, there are several infographic design applications on the internet for you to use. Third-party Posts Any business page that provides quality and informative content to its subscribers is often considered reputable and experienced in that area of business. However, it is not always necessary to share produce and share your own content since it gives an impression to your audience that they are being marketed to. Instead, try sharing authentic content from other pages related to the industry. This gives an impression to your audience that they are cared about since you are offering them content not to boost sales or generate leads but to generate customer awareness. This improves trust and makes your content more valuable. Webinars Webinars, although are not shared to capture prospects’ contact information, can also be shared on your social pages to generate audience engagement. Conducting occasional webinars on expert topics related to your industry reflects your expertise in the field. You may also consider uploading the link to recorded webinars to generate interest and encourage your followers to sign-up for future webinars. Client Testimonials Struggling to make your potential customers feel safe about choosing your brand? Use word-of-mouth marketing techniques to develop a chain of trust among potential customers using current and past clients. One great way to do this is to share reviews and testimonials – either text or video – of what your current clients have said about the company/product and their positive experiences. Instead of testimonials in text format, try video testimonials. Simply record your customer experience and post it on your social pages, and see how it works like magic. If you’re unsure where to begin, and need help with social media management, send in an inquiry at [email protected].