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In an age of wanderers, it’s not uncommon to hear someone profess their love for travel. But how many of your colleagues or friends have made a career out of traveling? Not many? Here’s a list of top Indian travel bloggers whom wanderers follow for travel hacks and ideas. Planning to travel soon? Th
Formerly known as Madras, Chennai is a salad bowl of urban cultures and time-honored traditions that set it apart from many other cities in the country. If you wish to escape the heat and urban din of Chennai, there are greener pastures around the city that are reminiscent of South India’s rich p
If you happen to land in West Bengal’s capital city Kolkata (formerly known as Calcutta), you are likely to get the literal meaning of its sobriquet, “The City of Joy.” Did you know that Kolkata is called, “The City of Joy?” Kolkata is genuinely a joyfully high-spirited city with bustling mark
Today’s children are spending increasing amounts of time indoors. In a study of 10 countries, it was found that 3/4th of the under 12 population spent lesser time outdoors than prison inmates (UN regulations stipulate that prison inmates be allotted 1 hour a day outdoors.) Children across the globe
As the world is feeling the heat of global warming and climate change, different industries are taking steps to uphold the integrity of our environment. The global tourism industry is no exception. The trillion-dollar sector has embraced eco-tourism to parry the impacts of mass tourism on precious d
From snow-capped mountains to sandy beaches and arid deserts to evergreen forests, India has it all. The natural and cultural diversity is unmatched due to how vast and varied this country is. The only way to fully experience the magical land of India is to visit the length and breath and experience
The word glamping is a combination of the words glamour and camping. It refers to a style of camping without giving up on certain comforts. Known by other names such as boutique camping or luxury camping, glamping typically involves camping in spots of great natural beauty with the luxuries of a hot
In its 8 years of existence, Instagram has transformed the way people communicate on social media. Focused on mobile photo-sharing, the social media platform not only attracted a massive user base, but also garnered attention from Facebook, which eventually acquired Instagram in 2012. As a social
Where: San Francisco, US When: May 30 - 31, 2018 Tickets: Book your tickets here, with DrumUp special $200 discount code (4922DU200) This May, we're partnering with Incite Marketing Summit, the marketing event to be for the best in the industry. In a nutshell, here's what you can d
Video isn’t just ‘nice to have’ anymore; It’s an integral part of most successful social media marketing strategies. With Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content. However, engaging videos aren’t easy to create. Man
Images are powerful at grabbing attention and pulling us in to consume media. They are a main component to all social media for both organic and sponsored posts. Great content can fail on social media without a captivating image; so here are some resources to help you use more engaging photos tha
In 2018, having an impressionable company culture isn’t optional, it’s imperative, and 82% respondents of a survey conducted by Deloitte share this view. In 2018, it’s also critically important to have a social media presence for that company culture. Why? Social media gives you global reach to
Just how important is Instagram marketing anyway? Many marketers who use Instagram for personal purposes, don’t quite see the full potential of the platform in brand marketing. This guide is an attempt to provide perspective into Instagram’s marketing potential, discuss Instagram lingo and help s
A recent survey by marketing firm Hashoff found that B2C social media influencers plan to spend most of their time on Instagram next year and increase their efforts on YouTube too. Many respondents also believed that Instagram offered the best tools for creators, beating out Facebook, Twitter, YouTu
Instagram has become a critical part of social media marketing, after having acquired a large segment of social media users and an equally impressive amount of brand engagement. In fact, as of September 2017, Instagram had acquired 800 million users, each of whom had followed at least one bra
A recent survey by marketing firm Hashoff found that B2C social media influencers plan to spend most of their time on Instagram next year and increase their efforts on YouTube too. Many respondents also believed that Instagram offered the best tools for creators, beating out Facebook, Twitter, YouTu
Social media has revolutionized brand-customer relationships. As we approach 2018, social media marketing is both every marketer’s priority and challenge. Every marketer wants to use the budget-friendly and multi-functional medium to the fullest extent. But with the increasing competition on the platform, brands are being forced to constantly up their game.