How to Improve Your Online Store Conversion Rate
Digitalization has advanced enormously in the last few years. Buyers opt to buy online stores instead of going to physical stores. They find it more suitable, satisfied and cost-effective. In this competitive business, firms must give a seamless shopping experience to their buyers.
To increase your online marketplace conversion rate optimize everything from the homepage to check out. Here you can find the top ways to increase your online retail conversions:
Offer live chat customer service
Customers demand instant chat support to resolve their queries with the range of products in the online store. Integrate live support on your online shopping website to enhance your brand reliability and trust. Buyers like to buy from eCommerce stores with customer support to resolve their queries promptly also it is an effective way to boost your conversion rate.
Reminder via abandoned cart email
Every active user won't be a guaranteed buyer. It is challenging to recede abanded cart. Thus analyze why it occurs. There are many causes why shoppers left the cart without checking out like high costs, better cost on competitor sites, mandatory sign up, complex checkout process, too much shipping charges, lack of multiple payment alternatives, no easy return policy, and security crises.
The resolution for this problem is to mail cart recovery reminders to the buyers. Thus, 10.7% of shoppers who receive an email return to buy. Execute various personalized techniques while sending emails. It will enhance conversions and sales for sure.
Mobile responsive website
Online shoppers predominantly use mobile devices nowadays. Almost 60% of your online retail sales get generated via mobile. Thus, design your eCommerce store with the best web development solution that provides the best mobile shopping experience to your users.
Execute A/B test on your website pages
Split testing is the finest way to improve your online store conversion rate. It helps a lot to make better choices for your web pages. With A/B split testing, you can easily find what works the best among the two options. This saves your time and gives an effective conversion rate.
Engage with high-quality images and videos
As online shoppers cant touch and feel the product, provide them clear images or videos of the item or services to know what they buy. It enables us to envision the products well, thus leading to the growth in conversion rates.
Personalized user experience
You can personalize the shopper's experience with effective user data tracking and communication solution. This enables you to get connected with your users over the platform. Attract them with coupon codes and offers on exclusive categories. You may ease them by auto-copy coupon code, URL to get the coupon code. When you ease their online shopping experience they will prefer your marketplace more.
Customer reviews to build your brand's trust
Showcase your customer reviews to your website users. Hence they get an idea of the product. Buyers will check reviews before they buy anything. Enable your customers to add their reviews photos to build trust for new potential buyers.
Driving more conversion to your online store solely depends on the user experience you give them. Tweak your eCommerce marketplace strategy to attract and engage more users. Long run, you will find a tremendous uplift in the conversions.