Maastrix Solutions

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Web Applications - Why Your Ecommerce Business Needs One

Web applications are changing and revolutionizing the way that eCommerce businesses function. No more can you have a static page that simply display your content. In fact, even PHP shopping carts are getting outdated. Nowadays, you need an interactive web application for your business in order to stay current.Web applications are the backbone of almost all real estate, trading, job, and social websites. There are many different types of web applications. Your business can use a web app for a variety of things. One potential use would be a store - an app that just lists your products and their features in a well laid out way, and made them easy to purchase. Another type would be one that connects your business to your suppliers or corporate customers - so you can track inventory and automatically replace and item when it begins to get low, meaning consistent sales for you. Also, you can develop a web app which is not directly related to sales, like one that contains articles related to your industry. you can still earn revenue from advertising or in app sales, or even selling access to your app.When you develop a web app, you really want to make sure that you cater to your user's needs. Doing so has a couple of major advantages. For one thing, making it easier for them to buy your product, which results in better sales for you. In addition, it makes them more likely to stay with your business and to become repeat customers, meaning, once again, you earn more revenue.Having a web application also makes your business appear modern and up to date to your customers, and they will be more likely to do business with you because they perceive that you are a high tech and very capable business. Web applications are changing the way businesses function as they work their way more and more into the business market.This article is catered to businesses that make tangible products, not to web design companies. Therefore, you will need to hire a web application developer to help you make your web app. Finding a good web developer can be difficult, but it is well worth the effort to ensure that you get a high quality application developed. When you have a good application, your business can make more sales, and in general be more successful. Taking a look at your options for app development is a good idea for any business. Ready to take the next step in automating your company processes? Engage a software developer can get one of the best development companies working on your customized software solution.

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Want to Mark Your Online Presence? At that point a Good Web Development Company Is Your Destination

In the present focused condition, a web development company is expressed a fundamental player to empower the entrepreneurs to increase better online nearness in the business. The reality of the matter is that these organizations are requested among the organizations, yet they ought to be sufficiently proficient to play out the development assignment in a perfect way. For this, each specialist organization must have a group of specialists, who can work as per the standard parameters and in an easy to use way.

Here are a portion of the elements that constitute a trusted web development company:

Web development capability:

A decent website development specialist organization is perceived with its capacity to build up a wide range of structures and sizes on websites. It must have enough experts to play out each errand including coding, planning, content development, increasing, web based business development, scripting and security set up for the system in an acceptable and also mindful way. In the event that you truly need to end up noticeably a put stock in company, at that point you should consider that you should be putting forth post web development (security or support) outsourcing arrangements.

Planning capacities:

For development organizations, planning must be the prime core interest. Thusly, they should have a solid group of planners with impressive experience. They should be fit for rendering specially craft and formats for your website as per the predetermined needs.

Need of website streamlining:

The prime motivation behind showing administrations and items on a website is that entrepreneurs need to get them saw by greatest quantities of individuals. Their rationale to be seen by an ever increasing number of individuals on the web can be refined with website streamlining. Subsequently, a web development company must have a group of SEO specialists to empower the website to secure its place in the significant web search tools.

Aptitude in coding advances:

Being a web development company, it must have aptitude in the most recent rendition of HTML, jQuery and related advancements.

Reputation of a company:

On the off chance that a website development office needs pick up hoped for prominence, at that point it must have a decent work record to appear. The created website plans must be valued by the customers, the brand portrayal must be done in the most ideal way and tributes from clients ought to be incorporated on the website.

Clients bolster design:

It regards have 2/7 client bolster by means of different specialized techniques. This is the most ideal approach to stay in consistent touch of the customers and understand their inquiries as needs be. It appears to be very helpful to the clients to get their inquiries settled instantly.

Accordingly, these are a portion of the critical elements that are basic to wind up plainly a trusted web development company. Consequently, concentrate on these focuses to come in the rundown of the best web development firms and win significant customers for your business.

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All You Need to Know about Digital Marketing

What's Digital Marketing? As you can figure out, it's the creative and path-breaking marketing of products or services, harnessing digital technologies. It employs different channels and technologies that enable a firm or company to examine campaigns, content and strategy, to decode what's leading to results and what's not. Though Digital Marketing drives mostly hinge on the Internet, you can't leave mobile phones, display advertising, and any other digital platform--via text messaging, podcasts, electronic billboards, digital television and radio channels, etc. Online and offline are the 2 main kinds of Digital Marketing. While the latter involves stuffs--such as radio and television--the former has 6 major categories: 1. Search Engine Optimization (SEO): The search engine biggie, Google, is focusing on user experience. By figuring-out the way search engines rank websites, you may optimize a website, to exploit its chances of ranking decently for the related searches. In case you come out with a robust site architecture, and offer clear navigation, search engines will index your pages rapidly, and with ease. It will also proffer you with a good experience of using your website pages and inspire many visits. But since search engine algorithms are constantly changing, stay up-to-date with the best practices, to rank high for the appropriate keywords. 2. Search Engine Marketing (SEM) & Pay-per-click advertising (PPC): Characteristically, SEM and PPC advertising is done via search engines, which charge a prearranged money from you every time someone clicks your ad. While the search engines make good money through this model, you, as the site owner, too, gain as you get a chance to accurately target your would-be clients. 3. Content Marketing: It involves interacting with your clients minus any hard selling. Use Content Marketing strategies to educate your prospects while you share consistent, treasured details to win their loyalty. 4. Social Media Marketing (SMM): A SMM strategy guides your actions and informs you if you're succeeding or not. Each and every post, reply, like, and comment should serve a special goal. Use exciting mode to realize your business aims, if we talk about building brand equity, making customer service better, netting new clients, and getting response from the existing ones. In case you generate social media content that gives value to others, you will connect with your clients in a better manner. 5. Affiliate Marketing: It's the comparatively new procedure of pocketing a commission, via promoting other people's (or firm's) products. This is the procedure of spreading product creation and product marketing across different parties, where each party gets a share of the revenue on the basis of their contribution. 6. E-mail Marketing: Since too long it has helped businesses generate sales, via the internet. It provides direct contact with your clients and allows you to visit your website. It helps if your e-mails show your brand's general character. Find the right balance of the types of e-mail marketing for your organization, for maximum traction. Maastrix Solutions is a professional web development company which has helped lift non-existent sites from obscurity to the top of their field.

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Reasons for Hiring a Best Web Development Company

In case you’re beginning another business or taking your present business on the web, you might consider employing a web development company. There are a variety of reasons why this is a decent move. While it might appear like a spending thing that could be lessened or even cut totally on the off chance that you have somebody on your group who has some experience making websites, basically there’s no substitution for having a group of expert specialists available to you. Here are only a couple of the reasons why you should employ a web development company.

Reason #1: They have understanding

Everybody at the company has dealt with websites some time recently, and they comprehend what components a business website requires so as to make it effective. They comprehend ideas like site design improvement and how to make a simple to explore site that is easy to use. You don’t need to stress over learning things like web application development. The experts at the company have additionally taken in the most ideal approach to making websites, so they will know simply need you require and have the capacity to make it rapidly and productively. On the off chance that you endeavored to do it without anyone’s help, you would most likely commit various essential errors that accomplished web planners won’t.

Reason #2: They have experts for everything

A business that tries to make its own website without a solid IT division finds that they require more than a software engineer. They likewise require an essayist, an advertising master, and a visual originator. Web development takes these specialists notwithstanding software engineers and website specialists to truly influence it to sparkle. Any kind of website Company, including a seaward web development company, will have these specialists on staff to help with making your website.

Reason #3: They have the product expected to make any website you can request

On the off chance that you were making your own website, you would need to put resources into various diverse projects. Truly, you could utilize one of the free website configuration programs accessible on the web, yet these projects are for the most part exceptionally constrained. Many don’t enable you to alter the layouts they accompany, while others don’t enable propelled contents or different applications to be added to the site. A decent website development program can be genuinely costly, as can programs like picture editors. Frequently, website development organizations have a few unique projects for a similar thing, so in the event that one program won’t do what you require, they can attempt another.

Enlisting a Best web development company has various advantages. You don’t need to procure anybody to deal with your website, nor do you need to endeavor to do it without anyone else’s help. Your site will look proficient and will have the greater part of the highlights you require it to, and it will work accurately. You won’t have to stress over security, either-web development organizations know how to actualize the majority of the most recent security traps to shield programmers from taking your clients’ private data. In the event that there ever is an issue with your website, most organizations offer support and overhaul administrations, as well.

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Simple Web Design Tips to Keep Your Website in Top

Build an Organized Website

In designing your website, it is best to keep things clean and simple, not filling it up with lots of unnecessary stuff.

If this is your first time to create a website, this step may prove to be challenging. Though it can be quite easy to add just anything or everything to your website, do not act like a child who buys from a candy store. If you want to add search boxes, videos, graphics or Twitter streams, make sure to keep them simple. Readers can easily get distracted and confused if there are too many things displayed on your web pages. When you are running a blog, you certainly want viewers to read your posts and not get distracted along the way by a flashy graphic that does not help at all.

Consider the goal you want your site to achieve, and design it to accomplish that.

More White Space is better

Some people may wonder why the rooms of display homes are painted white. This is to show off the best features of the house. Adding colorful wallpaper will just distract people.

The same is true when it comes to websites. There is no need to fill up all the spaces with anything - it is best to leave the space white.

White space is more effective. It allows viewers to focus their attention to parts of your site that you want them to view, and makes your site simpler and neater.

Easy Navigation

Navigation is the way to reach your site and get to different parts of it. People can get confused and impatient with many, different links, so it is best to minimize your menus and just use a few. These should be the links to the most valuable web pages you want your viewers to find (such as "contact" and "about us" pages).

Responsive Web Design

In designing your website, choose if you want it to be responsive or not. You must realize that a "responsive website" works well on all kind of devices - including tablets, laptops and mobile phones.

There is no reason why any person would not want his/her site to work on different devices. However, this is important to keep in mind, since there are a number of themes that are not responsive.

Nowadays, more people are searching the web using their smart phones, so it is an advantage to allow your site to work for them. When people cannot use your site, you limit your prospective audience.

Helpful Web Design Tips

While these web design tips are simple, they can help in letting you get started. The most important thing to remember is to keep your site as simple as it can be, and to make sure it is responsive in order to let the users view it on whatever device they use. When you do this, you will come up with a site that is respectable.

Do you like make a good website? Looking for a Responsive Web Design expert to deliver what you need? Come and visit Maastrix Solutions to learn more about our services!

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Why Your Business Need a Quality SEO Services to Grow

Since the dawn of the internet, it has become one of the most used services in the world. It connects users and companies with everything they could ever want, ranging from information about obscure topics to the latest scores in sports games. By getting seen, businesses greatly increase their chance of success and can achieve their goals.

However, the internet takes some time to master so that you can effectively build your brand online and gain steady visibility. Companies would be wise to speak with an SEO agency. There are plenty of reputable experts in SEO that can make sure your business reaps all of the benefits of online branding. Let's take a look at some of the ways an SEO consultant can lead to improvement in several business areas.

Increased Web Traffic

By building your SEO content, you will see your website featured closer to the front of the search engines as time goes on. With dedication, you can become a constant feature on the first page when users search for content related to your niche industry. This position on the front page is accomplished by SEO, which is what many search engines use to determine the visibility of your content.

Using the right keywords is also highly important, as this can make or break your visibility and outreach. SEO professionals can take inventory of your brand and use keywords that call attention to users while increasing your ranking. They can optimize descriptions and meta tags, growing your brand's outreach and also leading to more traffic on your website.

More Brand Awareness

If you constantly see your website featured on the first page of search engine results, that means you are likely doing well when it comes to making sure your brand is in the eyes of users. Once they get more familiar with seeing your business, they will feel more confident in making purchases and utilizing your services. One of the ways to accomplish this involves an SEO agency doing what is known as smart keyword stuffing, which makes it easier for users to find you on all platforms.

Build Your Network Through Social Media

While the search results are one thing you should focus on, SEO experts know that your presence on social media platforms is also an indicator of your performance and how well you are known to users. Not only do they increase your visibility on platforms like Google - your social media will also be managed. Having high visibility on apps like Instagram or Facebook can mean much more business from global customers and increased outreach to your target audience.

Now that you understand how an SEO consultant can benefit you and your business, it's imperative that you proceed and take the first step and contact an agency. By doing so, you will be put in touch with a team of knowledgeable professionals that will keep your business at the top of the charts with precision and ease, therefore leading to more opportunities for expansion in the future.

Maastrix Solutions is a digital marketing company working with international companies to boost their online presence so they can be heard around the world.

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Four Reasons Websites Are Important for Businesses

Professional web development is an important consideration when building a business, as your website gives all the user traffic you generate a place to go. Without a website for your brand, you could end up losing customers and may not reach your sales or conversion goals. Let's discuss why having a professionally designed website is becoming more essential for businesses.

Marketing

A website acts as your online presence, presenting your brand to the world in a way that appeals to your target audience. It is one of the most important marketing tools you could have, as it gives the audience insight into what your business is all about and the services or products available. Even when using social media marketing techniques, you will still need an appealing and easy to navigate website design. Business owners benefit greatly with a great site for users to browse, learn, and make purchase decisions.

Sales

Without sales, your business can't continue operating. Luckily, there is any easy way to improve sales - improve your website. While it may not seem like a key factor, the state of your website can either improve or reduce your visibility. Professional web development teams strive to build websites that improve search engine optimisation and give your business even more sales opportunities. It's also a great way to share information with customers that increase the chances of bringing sales in to your brand.

Credibility

The website design is also essential in establishing credibility with customers. In the modern world, where the internet is easily accessible and browsed on a daily basis by most consumers, not having a website can be a problem. Without a website, users have no way of knowing whether your brand is reputable and trustworthy. A website that looks professional and neat creates an identity for your brand and provides valuable insight into your services or any products you offer.

24/7 Accessibility

The internet has taken the world of marketing by storm, giving businesses amazing benefits and new ways to reach customers all over the world. Because users can be in various different time zones, having a website allows your brand to be present at any time in any place. This means that you could generate sales even after business hours. Your site is always available, so users can get information about your brand and make purchases no matter what time it is.

A website is a highly important tool for modern businesses. It may seem as though every company has a site, but you'd be surprised at how many businesses have survived without interactions with users online. Whether you're a large brand or a small business, having an online presence can make a world of difference in your sales as well as how much trust and credibility customers put in your goods or services. Don't hesitate to build or optimise your site to increase visibility, traffic, sales, brand recognition, and more.

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Hire Best Web Designer for Your Business Web Site

How to Choose a Web Design Firm

Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is in essence your partner. You want to choose a designer that takes YOUR business seriously.

What questions do you ask?

There are several important questions to ask when choosing a web designer for your business web site.

Creating your web site can be a tricky process. Choosing the best web design firm for your business web site is a very important decision. And if your company is like most small businesses, you probably do not have web design experience. Building your web site will take time and work. And working with a web designer is no easy task. So choose the right web design company from the start and avoid do-over's, which can be costly and time consuming.

1. What kind of web experience do you have?

For starters, find out what kind of design experience your potential design firm has. Do they have experience with content management systems such as Joomla or Drupal, do they have experience working with "raw" HTML? Has the web design company created web sites similar to yours? Do they have relevant industry experience? If you want to sell products through your web site and accept credit card payments, does the web design company you are considering have experience with ecommerce hosting?

2. Do you have a portfolio that I can review?

An experienced web design company will have a solid portfolio of web sites that they have created for other clients. Ask for links to other site the design company has created and review each one. Do you like what you see? Do the sites have a style that appeals to you?

3. Do you have any references?

In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What didn't they like about the company? How responsive was the company when they had questions?

4. What are your prices?

The most important step in pricing is to make sure the potential design company outline all of the prices associated with the work and puts it all in writing. Never enter into a deal unless all of the costs are well understood up front.

Ask them a bit about how they manage payments. If they respond in a very business-like and professional manner, this is a good sign. If they throw out answers like - "Don't worry, we'll manage" or "Whatever you are comfortable with", don't be fooled. This is trouble waiting to happen. Get the price in writing before you begin the project.

5. Do you have experience with search engine optimization?

Most small business owners do not have it in their budget to hire a separate marketing firm to work on search engine optimization (SEO), so it imperative that your web designer have experience in SEO. A good designer will know that design and SEO go hand-in-hand. Designing a web site for search engines with "clean" code that utilizes cascading style sheets is essential to getting your content indexed in the leading search engines, such as Google and Bing.

6. Do you have experience with social media marketing?

Many marketing firms do know the first thing about social media marketing. These firms are stuck in the past and are not as effective as they pretend to be. Be sure that you work with a designer that knows how to setup a Facebook fan page for your business and design a customized Twitter profile. This is important because you will want your social media properties to mesh with the design of your web site. The web site and social media pages should complement one-another.

7. What is your process for designing or building a web site?

Make sure you ask your potential web design company about the process that they use? Do they design a web site or do they build a web site? An experienced Internet professional should understand the difference between these two concepts. If they don't, they're probably not as experienced as they claim to be. Building a web site is a highly technical process, while designing a web site is a highly creative process. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatsoever. At the same time, many firms design web sites, yet out-source the creative portion of the project. Find out from the beginning what the process if for the firm that you are considering.

8. How long will it take?

Perfectionism can be a huge stumbling block in the fast paced world of the Internet. Some designers are unable to compromise between quality and time to market needs. Test: See how long it takes until you receive a proposal.

9. What type of support is offered after web site launch?

If your design firm does not offer web site maintenance, you might want to continue looking. Most reputable design firms will offer "post-launch" maintenance for companies that do not have an in-house webmaster.

10. Which web hosting providers do you work with?

If your design firm does not know the first-names of the contact at their favorite web design firm, then this should raise a red flag. Most reputable web designers know not to choose a web host simply because they are the most popular or because they offer the cheapest web hosting. A reputable web design firm should know who to call and how to get results! For More information on web design company do visit Maastrix Solutions who deliverd professional and cost-effective web development solutions to thousands of clients across the globe.

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Why Your Company Need a Responsive Website?

So, what does a responsive website mean? A responsive website has pages that render well on almost all devices and screen sizes. Responsive websites became more important as mobile design became more important. As the variety of screen sizes and resolutions increased, developers had to develop more ways to ensure an excellent user experience independent of what device and system were being used. Collections of technologies were developed to help create a more standardized user experience.

One of the most important parts of responsive design is called the fluid grid. Previously, developers would make websites based on fixed pixels; fluid grid uses proportions instead of fixed pixels to layout web pages. Media queries is another important part of responsive design. Media queries allow a website to obtain information about the device and system of the user to conditionally apply styles to a website. Media queries can also be used to conditionally style depending on if a device is in either landscape or portrait mode.

Some of the areas that need careful planning to create a responsive website include images and layout structure. Images that would look great in desktop could look distorted on different devices and resolutions. HTML5 allows for the property called data-fullsrc for the image tag. On any screen that is wider than 480 pixels, the higher resolution image will be loaded; for smaller screens, the lower resolution image will be loaded. JavaScript is sometimes used for implementation. For designs with multiple column layouts, changing the layout for lower resolutions is an important consideration to make sure that a website is responsive.

So why does your company need a responsive website? Depending on your business, more users will be visiting your website from a mobile or tablet than a desktop computer. Responsive design is something that you want to get right from the beginning as problems and redesign will cause it to be significantly more difficult to understand how your website is used. Working on analytics and conversion rate optimization (CRO) will be more difficult if there are multiple versions of your website. Another reason that building a responsive website is important is that many companies and individuals will judge the quality of your company and brand by how well your website looks and works.

Overall, responsive web development is used to make your website look great across all devices (desktop computer, tablet PC, and smartphone). Without careful planning, your website could not be useable for certain individuals trying to use your website and will lead to smaller net income for your business.

If you are looking to develop a responsive website, contact Maastrix Solutions , can build you a responsive website or make your current website responsive.

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Things to Consider before Designing Your B2B Website

Before even properly starting this article, let me just tell you this: Your B2B website is your way to success in this 21st Century. You need to realize that there is a lot more than just a company logo and contact information that makes up a fully-fledged successful website. Your website needs to speak to its customers, it needs to be a part of your sales proposition. Be it a product or a service that the buyers buy directly from your website, or whether it is that you sell consulting or software projects, understand that your buyers are doing their research online in any scenario.

Therefore, the more your services or products are complex in nature, the more you require your website to work for you because today, the buyers want to make purchases online.

I repeat, since the B2B businesses are complex than the typical B2C businesses, they, in fact, need much better user interfaces. The B2B websites should put emphasis on usability more because this will help the users to accomplish more advanced tasks on the website.

This being said, rushing straight to the design of the B2B website can lead to a disaster.

Here are the things you and/or a professional web design company in Noida need to take care of before design:

1. Ask the End Customer

The key to a successful website is to remember that your website is more about your prospects than you. Your prospects or the end customers are the ones who will be buying the product or service from your website. Therefore, taking their opinions into consideration before starting to design your B2B website can save you heaps of extra costs and time.

You can initiate this by directly asking your customers the following questions-

How did you come across our website?

How much time did the website take to load?

Were you able to figure out the Menu of the website?

Was the description of our products/services sufficient?

How was the product display image? Di you find it to be of good quality?

Did our FAQ section resolve your queries?

Describe in detail your buying process?

What according to you, matters the most while evaluating options?

2. Ask your Sales & Marketing Team

Since they are the ones who are regularly in contact with your clients and customers, their opinions play an important role in deciding how your B2B website should be. Your clients/customers usually want valuable information, pricing information, fast response and a quick solution to his needs. Meanwhile, you as a business want more leads, more conversions, and loyalty from your clients.

To maintain a balance between what you want and what your customers want, you should ask the following questions to your Sales & Marketing Team-

How do you want your brand to be perceived?

Why your customers chose you and not your competitor?

What are our advantages according to you?

What are the generally occurring problems in our products/services?

Who all are our big clients, what is the number of clients that we have served?

What according to the Sales & Marketing Team are the primary goals that the website should accomplish for succeeding?

3. Come up with a Buyer Persona

While many B2B businesses tend to not consider it as an important step, having a Buyer Persona ready can help you better understand your business environment, what type of clients usually buy your products and around what time do they make the purchases.

For creating an effective buyer's persona, consider these factors:

Interview your clients/customers

Interview your Sales & Marketing Team

Carry a survey for your prospects

Mine your in-house database for understanding the qualities of the best and the worst customers

Review your web analytics report

Interview your customer service team

Use keywords to recognize the topics of interest

Track your social media activities and keep a tap on the engagements with your connections

4. Map your clients' Buying Process

There are namely three stages in a buying process:

1. Awareness: Here, the buyer undertakes initial research, makes sense of the problem for which he looks for solutions (later), recognize the opportunities, shifts his priorities.

2. Evaluation: Here, the buyer discovers the product/service that can help him resolve the problems. He researches and gets educated about the solution. Later, he goes through the various other evaluation options like checking out the other alternative solutions.

3. Decision: Lastly, on this stage, the buyer is already inclining towards one choice - either yours or your competitors. They are just looking for ways to justify their eventual decision.

Your website is a sales tool for you and, for your buyers, it is a tool for helping them make a better decision. Analyzing your clients' buying process will help you think about the content and site architecture that will work the best for you and your clients and future buyers.

Following are the kind of questions you should consider figuring out before beginning to construct your website:

What role will your website play in supporting each of the 3 stages of your buyer's buying process?

What questions should be answered, where?

How should your website be structured so that every piece of information on it is in accordance with the buyer's persona?

What all questions should be answered and in what flow will be they answered?

What are the various types of content that should be there on your website: blog articles, eBooks, webinars, newsletters, etc.?

What important role will the customers' testimonial play and how will you present them on your B2B website?

5. Create the content and conversion plan

Since there are different stages in a buyer's buying process, your content should be such that your buyers understand what they have to know and what they need to know at each stage and convert.

In the awareness stage, you need to make your buyer about the fact that his business has a problem or an issue. This is the top-of-the-funnel stage. At this stage, the buyer will be expecting high-value blog posts, eBooks, videos, tip sheets, etc.

Onto the next stage i.e. the evaluation stage, your buyer has clearly identified the problem with his business and is now gathering huge amounts of information. This is the middle-of-the-funnel stage where the buyer will be expecting webinars, seminars, podcasts, case studies, comparison charts, etc. from you.

Finally, at the last stage i.e. the decision stage, your buyer is ready to make the purchase after identifying the solutions. This is the bottom-of-the-funnel stage where the buyer is expecting things like a free trial, a live demo, a discount coupon (if applicable).

6. Identify the User Objective of the website

Being a B2B company, your most important objective is to identify and understand the user objective or your website and get them to take up the most wanted call to action. A call to action can be anything from getting them to sign up for an email newsletter or having them provide their personal data, or calling your salespeople to discuss the offerings in detail.

7. Audit your current website and its content

This involves figuring out what content and web page is working for your website and what is not, what are your buyers looking at when they visit your website, which webpage of your website is bringing in the maximum conversion and which page isn't.

Consider the clarity, distraction, user confidence, and the FUD i.e. Fear Uncertainty and Doubt while auditing your website and its content.

One of the most important aspects of auditing is emphasizing on content marketing. For succeeding with your B2B website, you need to attract visitors to your website with amazing content - a blog, a video, or anything else that is of great value. This being said, if your website is full of broken links and pages, stock images, and an old school layout, you will not be able to do well.

While conducting a site audit, you have to focus on the following-

1. Content - Which pages are your buyers looking at? How are your buyers navigating from one web page to another? Where is your traffic coming from?

2. Metrics - What are the current conversion rates, how well are the pages of your website optimized?

3. Messaging, focus, and usability - Is your content easy to understand and comprehend? Is there a single flow towards action or are there many distractions? Are the users confident about the information on your website, do they feel like this is the information they need or are there sources of friction present in the website?

8. Clarify the user flows

The user flow is the path a user will follow on your website to achieve whatever he is trying to achieve. To make sure that your buyers have a good user experience, you need to have the maximum knowledge about the exact steps that the buyers generally take on your website. By the end of a buyer's user flow, he should believe that your business really understands his needs.

9. Creating and testing wireframes

A Wireframe is the blueprint of a website that defines the following things for each page of the website-

Information on the page

Layout

Key messaging & flow

Call t action placement

Navigation

UI notes

With the help of the wireframe, you can look at the different elements without any hindrance. If you decide on all these elements while designing the website without wire framing first, it would become really confusing and soon you will begin to spend a lot of time discussing with your team about what should go where on the website.

10. Explain what you expect from your new website

Lastly, you should define clearly the guidelines that the designers and copywriters should follow for developing your website. Clearly define the site copy, the tone of voice, the design, the layout, the structure, and the graphics.

Define the following before beginning to design a website:

Tone of voice

Length of copy

Clarity and the hierarchy of sentences

Readability

Call To Action

User Confidence

Conclusion

There is a difference between a B2C website and a B2B website. You have to put a lot of thought into your B2B website before you start the actual design process. These days, with the best web design services, you get the benefit of this entire research process with the actual designing part of the website. These days, the top website designing company India can offer you services for researching and figuring everything out before starting on with the actual design process. For B2B business, the customer centric-website approach becomes of maximum importance because you get a targeted website as well as a design that makes a lot of sense to your buyers instead of random beautifications.

Maastrix Solutions is the leading provider of web design, development and digital marketing solutions that are developed keeping in mind the client's requirements.

Our services: 1. Custom Website Design 2. Responsive Website Design 3. Mobile Web Development 4. WordPress Website Design

Does your B2B Business require affordable website designing services? Visit our website and get in touch now!

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How Custom Web Development Can Be Beneficial For Your Business?

In this era of digitization, it has become mandatory for every business to establish its web presence in the form of an influential website. But not all businesses are equal. In order to cater to the unique needs of your business, the best alternative is to develop a customized website. Tailor-made sites are specifically designed to solve the pain points of a particular business or enterprise. These sites can do wonders with the revenue graph of a business. Therefore, to know more about it, let's explore how these custom-fit websites are beneficial for your business.

1.    Customized Solutions Tailored To Suit Unique Requirements: You can add unique features and functions in your custom website. An experienced website development company can build a website with an essence of your own brand. You can incorporate unique colors, themes, content, videos, graphics, images, and navigation in your custom-fit website in accordance with your specific needs. With the help of custom web development you can create a web app or site that appeals to your specific target audience so that to impress them and enhance the profit margin of your business.

2.    Relevant Scalability & Size: The kind of website you should develop highly depends upon the size of your business. For example, it is not a good idea for a startup or a newbie to build a large-scale extensive website. In spite of that, a simple yet effective website can help the startup to promote their business in the right manner. But the task is not completed when a website is built. Since the business world is constantly changing, so it is essential for you to keep scaling your website in accordance with the changing scenarios. Customized websites can be modified in the future and you can add some specific features or functions. It is important for maintaining the uniqueness of the website and for keeping the brand fresh always.

3.    Competitive Edge over Others: Custom-built websites are unique because they have all the specific features that are relevant to satisfy a particular set of users. These websites can give your business a unique appeal and make you stay ahead of the competitors in the same domain. Custom web app development allows you to build your site around the customer journey and focus the design and development of the narrative that your customers are most likely to follow. Therefore, tailor-made websites are special and add value to your business.

4.    Fast Loading Time: According to a research, 50% of website visits are abandoned if a page takes longer than three seconds to load. In order to solve this problem customized websites are built specifically to cater to the unique needs of the clients. They do not contain any sort of unwanted or unnecessary features or functions that can negatively impact the loading time of your website. Custom web development facilitates the creation of lightweight websites that load very quickly and provide users with a seamless experience.

5.    Strong Security: Custom websites are very difficult to hack as they are built to provide the entrepreneurs with more control over their businesses. You can add strong security features to your tailor-made website that will make it even safer. Apart from this, you can enhance the security of your website with the help of plugins that are expert in preventing website hacking attempts and therefore providing your users with a secured platform to access.

6.    Search Engine Optimization (SEO): Custom websites are designed in such a way so that they can get higher rankings on all the major search engines. Professional web developers follow best SEO practices in order to provide their clients with tailor-made websites garnering quality traffic. Getting appreciated by major search engines can take your business to a new level and can bring in more conversions. You can get in touch with a competent website development company like Maastrix Solutions having a wealth of expertise in crafting websites tailored to suit your specific business requirements.

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TOP Reasons Why SEO is Important For Your Online Business

What is seen is sold! We have been hearing this for a long time. This five words phrase adequately describes the nature of the online business .

Any SEO company or SEO service provider has one rule, "optimize the site in a way that it clears all the Google norms, let the people come and pay a visit automatically."

Now, if your website is designed qualitatively and present the products or the services around the market prize quantitatively, your chances of becoming a brand increases.

But, all this happens if your website is seen by the consumer or customer in a better way. And it is possible if your Search engine rank escalates in a set pattern.

BPS IT Services in India is one such SEO company who is currently focusing on increasing the ranks of websites from scratch because we take SEO services seriously due to its five significant advantages.

Better traffic, better result: With WordPress, it has become easy to develop a well-designed website; however, if the site is not getting traffic, then it is of no use. A right kind of traffic brings big-time sells where organic should be the only priority. If SEO is done correctly, you stand a chance to be in your targeted audience's search result.

Free keyword audit reports: Every single thing on Google has some rank! The important part is picking out those things according to your business niche that gives a daily chance of being in the search results. An SEO company or freelance SEO service providers work on those things which we call keywords. They use a certain amount of keywords in the landing pages, web pages, URLs, etc. and increase the traffic.

Working on keywords and generating organic traffic on your website go hand in hand, their accountability on each other is as same as the winds move the clouds in the atmosphere!

Therefore, freelance expert or a well-established SEO company providing SEO services always follow the latest SEO tips and tricks to keep a website in touch of organic traffic.

Content is a game changer: Many times, SEO manager or an executive might not know which keywords have better value? What can rank well? Which keyword is audiences favorite search query? But, a good content writer does have the ability to work on each kind of popular and LSI SEO keywords to make content rich in information while keeping one eye on the ranking factors.

Nowadays, it is difficult to get a better writer, and if you have an SEO company by your side, then it only looks like a solution to each and every problem.

Saves time: If you hire an SEO company, then you have the chance and time to work on the quality of your business products happily. Also, you get the opportunity to learn more about online promotion and digital marketing with the experts of SEO services.

Finally, legitimacy is the final perspective: A client gets the chance to meet all kinds of digital marketing companies influencing the market via SEO. But, it is crucial to understand that a company who use aggressive SEO technique and illegitimate SEO tips and tricks might give you results in weeks or a few months.

But, if the process is caught by Google and traffic suddenly dips down, then there one excuse, "It happened due to changes in Google's algorithm" will be loudly hearable to your ears. Don't fall for a bad company.

Working on SEO need patience and time, thus learning and implementing it yourself can be the biggest challenge in your life. Furthermore, if you have the budget to hire SEO Company, then you should go for it as organic traffic generation, keyword auditing, content writing and following logical SEO process, all are the SEO services which must be implemented at the same time and in a vast manner. If you want to know more about latest SEO trends, do visit Maastrix Solutions.

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Web Design Tips That Works to Help Your Business Grow

As you know, web design and development affects your business and audience. It is the first thing they see concerning your business, so it ought to make a good impression. Below are three important aspects of web design:

1. Makes the first impression

Like I said, your website is the first thing a potential client sees before knowing your services and how your business works. Those first few seconds are essential in your business because they determine if a potential client would become a client or not. And, it also determines your bounce rate. Would the client leave the site almost immediately? Or would they stay and check your services out?

An unappealing website or - God forbid - an outdated one would make your audience immediately bounce. This is because first impression matters. What they see first - your branding and website - matters a lot on your business. So you should always keep yourself and your business up to date on the latest technological trends and developments.

2. Helps your SEO

A great web design is beyond how great it looks or how easy it is to navigate. Although these two are important on their own, a great web design should also be SEO-friendly.

A great way to stay on top of your game among your competition is SEO. Let SEO be integrated into your website design from scratch on a long-term basis, and watch as your website improves its rankings in search engines like Google or Bing.

If you don't know how to integrate SEO into your website, do not leave it for a latter period. Instead, get a professional web developer who knows what he/she is doing.

3. Builds up the character for your company

How your website looks and feels to your audience is how they perceive the customer service to be. For example, when you enter a company for the first time, several things happens. You get recognised as a potential client, and immediately get attended to by the receptionist. The receptionist further directs you to either the waiting room or the person in charge directly.

If you get transferred to the waiting room, you would be given certain refreshments - like coffee or tea - depending on your preference. And when you finally meet the person who would handle your request, the manner at which he/she treats you, their character, is what makes you stay or leave.

The same thing goes for websites. Your website tells a potential client how the character of the company is. So you have to ask yourself, is your website user-friendly? Natural? Welcoming? Easy to navigate through? And most importantly, is it SEO-friendly, so that more clients can find your business?

To avoid any problems with your website, you need to choose a professional website design agency!

Maastrix Solutions is a professional web development company which has helped lift non-existent sites from obscurity to the top of their field.

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Best Internet Marketing Strategies in 2019

Internet marketing and digital advertisement have gained prominence throughout the past couple of years like wildfire. With the huge digitization of media and entertainment industry among many others, internet marketing gained prominence. It has grown to become a popular choice of advertisement strategy alongside banners, billboards, and commercials, etc. Every day, with over 3.5 billion search queries, there is no doubt that Internet Marketing Strategies is among the trending topics.

Thus here we are going to enlist top 5 internet marketing strategies to implement in 2019. They are listed below:-

1. Chat-Bot Marketing -

In this era of being a busybody, running a company and interacting with each and every customer becomes a real challenge. This is where the chat bots come into play. You can create your own chat bots, with automated replies via text or message, and the customer will not even realize whether they are interacting with a customer care provider or a bot.

The Facebook messenger connects over 2 billion people, so Facebook chat bots have become a real and popular solution to boosting up the digital market. Since chat bots can be used to generate human dialogue, it can be used to reply to customer queries, spread important information, and to provide user-friendly assistance to the buyer/page visitor.

2. SEO -

Search engine optimization is the best way to remain on the top of the search list by using and enabling certain keywords which increase the hit score according to the type of business. For long-term strategies, this is possibly the best way out, as it is cost-effective also. The investment is not indefinite as once a site gets ranked, it will remain so; increasing the influx of traffic and in turn, increase in sales. If a company is looking for outsourcing on a digital platform, opting for SEO is no doubt a suitable choice, given it is maintained regularly.

3. Inbound Marketing -

Human judgments integrate emotions. So emphasizing on the attachment of value and sentiments to a product and not only superficial advertising also plays a major part in successful digital marketing. Not interrupting the thought process of a customer, rather giving choices for personalized products is the base of inbound marketing. It is also a long-time investment, with high returns if the market is consistently maintained.

4. Influencer Marketing -

People nowadays not only look for the popularity of an influencer but also look for the quality of follower. Classic marketing strategies like word-of-mouth marketing and advocate marketing, are now being popularized in the digital marketing field. An advocate influencer instructing and convincing the people who are completely away from the world of advertising does a great job in gaining organic customers. Reaching out to the masses on social media, promoting a product, and creating a good community of netizens in bulk, influencer marketing is sure a bold and new technique.

5. Digital PR s-

Everybody, nowadays, spend a lot of time on digital platforms. With a lot of spam messages and time-consuming news and contents, digital PR plays a very crucial role in creating a niche for brands and businesses. Though it is not a very new technique, and public relations date back to the beginning of marketing; still, PR cannot be ignored nonetheless. It is just about the right exposure to the target customers in a positive light. A personal brand can also be popularized using digital PR. It takes less work than traditional PR but is more effective.

To know more on Internet Marketing Strategies visit Maastrix Solutions which is one of the best digital marketing company in India.

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Why Your Company Need a Responsive Website?

So, what does a responsive website mean? A responsive website has pages that render well on almost all devices and screen sizes. Responsive websites became more important as mobile design became more important. As the variety of screen sizes and resolutions increased, developers had to develop more ways to ensure an excellent user experience independent of what device and system were being used. Collections of technologies were developed to help create a more standardized user experience.

One of the most important parts of responsive design is called the fluid grid. Previously, developers would make websites based on fixed pixels; fluid grid uses proportions instead of fixed pixels to layout web pages. Media queries is another important part of responsive design. Media queries allow a website to obtain information about the device and system of the user to conditionally apply styles to a website. Media queries can also be used to conditionally style depending on if a device is in either landscape or portrait mode.

Some of the areas that need careful planning to create a responsive website include images and layout structure. Images that would look great in desktop could look distorted on different devices and resolutions. HTML5 allows for the property called data-fullsrc for the image tag. On any screen that is wider than 480 pixels, the higher resolution image will be loaded; for smaller screens, the lower resolution image will be loaded. JavaScript is sometimes used for implementation. For designs with multiple column layouts, changing the layout for lower resolutions is an important consideration to make sure that a website is responsive.

So why does your company need a responsive website? Depending on your business, more users will be visiting your website from a mobile or tablet than a desktop computer. Responsive design is something that you want to get right from the beginning as problems and redesign will cause it to be significantly more difficult to understand how your website is used. Working on analytics and conversion rate optimization (CRO) will be more difficult if there are multiple versions of your website. Another reason that building a responsive website is important is that many companies and individuals will judge the quality of your company and brand by how well your website looks and works.

Overall, responsive web development is used to make your website look great across all devices (desktop computer, tablet PC, and smartphone). Without careful planning, your website could not be useable for certain individuals trying to use your website and will lead to smaller net income for your business.

If you are looking to develop a responsive website, contact Maastrix Solutions, we can build you a responsive website or make your current website responsive.

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How to Make a Business Website

How to create a business website is an important question to ask if you are looking to build a web presence for your business. Before going through the steps of creating a website, it is important to be clear on your goals for building a business website.

Most businesses want customers/clients to be able to find the business when searching the web for their product or service. Also, businesses want to provide information to help customers/clients learn more about their products and services to determine if their product or service can help them. Businesses can also want their website to help with important businesses functions.

Some of the important business functions are creating a platform to contact the business, keeping track of inventory, allowing consumers to order from the website, providing a platform to download software, helping potential investors learn more, and delivering quality branding for the business. The first step in how to create a business website is to determine what business functions your website needs. After you've determined what business functions your website needs, the next in determining how to create a business website is determining how you are going to build the business website.

For most businesses, the smart choice is to hire a development agency with experience in building quality websites. If you have an extremely technically competent staff member, there is a possibility to use someone internally. But today, the need to have a website work across many different types of browsers and devices, it can be a very expensive mistake to have someone internally learn what to do and can be even more expensive if there are mistakes on a live website that damages your business.

After you have your website built, the next step in the process of how to create a business website is to find hosting for your website. If you have hired a website development company, the website development company can often handle the hosting for your website. There are some good hosts out there, but there are also some bad hosts out there as well, so it is important to make sure the host can handle all the required technologies needed for your website. Using a CDN to speed up the speed of your site could also be a good choice depending on the size and requirements of your business.

The next step in the process of how to create a business website is to obtain the traffic of potential customers/clients to your business. Your business should have an SEM/SEO (search engine marketing/search engine optimization) plan to bring traffic to your website. SEM/SEO incorporates creating advertising campaigns on platforms such as Google Ads/Facebook Ads and optimizing websites/creating content to bring in additional traffic. There are many ways to bring in traffic to a business website. Hiring a Digital Marketing Agency to help is a good way to start.

Maastrix Solutions can help create and implement a search engine marketing/search engine optimization plan for your business.

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5 New Website Design Trends That Can Help Your Business

(1) Mobile-First

As mobile usage has overtaken desktop usage, developers and designers have started work on many sites with a mobile-first perspective. Since in many cases mobile is driving the majority of revenue, making sure the mobile version of a site has a good user experience (UX) is very important. Search engines such as Google, Bing, and Yahoo! Search rank sites by the quality and speed of mobile sites. Mobile sites that encourage interaction through gestures will increase the amount of time users spend exploring a website.

(2) More Oblique/Organic Shapes

Rounded corners have recently become more popular as apps use more rounded corners on design elements such as form input and profile avatars. Backgrounds for websites as well are transitioning out of using just 90° angles and more to interesting perspectives to gain interest. A wider range of more vibrant colors has also come into style. Making sure your website is in line with current design trends encourages trust and increased sales for your business.

(3) More Interactions and Animations

Similar to what was previously mentioned about mobile, there has been an increasing popularity for desktop versions of websites to use more animations and interactions. Because of advancing web technologies such as jQuery, websites can be much more than mediums for the printed word. Sliding information, subtle animations, and user interactivity are advancing the capability of websites forward without the ugliness of similarly designed website in the 1990s. The increased interactivity from techniques such as page transitions helps drive traffic to revenue-generating activity and can increase the revenue per visitor (RPV) of your website.

(4) HTML 5 <video> Tag

The HTML 5 <video> tag has been increasing in popularity recently as companies want to maintain the traffic to the website on their website instead of possibly sending them to another video such as YouTube. The increasing availability of platforms to host video content (including streaming) has made more companies decide to manage their video content. Using the <video> tag allows for companies to more seamlessly put video content into their websites than would be possible using the technology of video sharing sites. Using the <video> tag also allows for your business to control playback and looping more accurately in line with the design of your business' website.

(5) Video Backgrounds

Video backgrounds are on an upswing in popularity as video backgrounds have been shown to increase engagement, time on page, and conversions. Many platforms such as Facebook and Instagram are prioritizing video content and that is because of the positive effects on the metrics mentioned above. Video backgrounds can quickly communicate what your business is about. Video backgrounds can also help tremendously with branding and increase the number of visitors that return to your website. Video in general and particularly video backgrounds have been shown to increase the time that visitors stay on your site and increase the average order value for your website.

These 5 website design trends that can help your business should be considered for your website.

If you are looking to design an excellent website and implement the 5 New Website Design Trends That Can Help Your Business, contact us, and we can build you a website with all of these features or implement them into your existing website. Contact us here: http://www.maastrixsolutions.com/pages/about_us