Got a New Website? All You Need to Know About SEO is Here
Be it a business owners or solo bloggers, we all start our own websites with many aspirations of making it big. However, the reality of SEO can yield you instant success like any other marketing channel like YouTube or Instagram. SEO takes consistent effort and patience, with both in abundance you will have a great experience with your website.
If you are new to SEO and have started a website of your own, you are in the right place. This article has everything you need to do SEO by yourself for your website.
Let's cut to the chase and begin the article.
Check these Basics Before you Start with SEO
Have you done proper keyword research for your domain?
Have you planned a site architecture for your Domain?
Verify whether you have a design of Navigation based on the developers site architecture
These are some of the basic questions that you should ask yourself before you go ahead and start with SEO for your new website. If you have not done any of the above-mentioned things, please go back and do it before you go about learning what SEO you need to do for your new website.
Understanding SEO for a New Website:
Implement Technical SEO
Technical SEO is a way of making google learn about your website through its spiders or crawlers. Make sure you follow the below-mentioned technical SEO checklist for your new website:
Make sure your site is having an SSL certificate
Ensure that Robots.txt is not blocking Google spiders or crawlers from entering your website
Setup Google Search Console and Google Analytics also Bing for your website
Once you have created the initial set of pages, create an XML sitemap and submit it to Google and any other search engine that you are using
Verify your website is optimized for AMP
The reason why I spoke about technical SEO, in the beginning, is because once you take care of the above-mentioned basic technical SEO factors you will not have to deal with it again.
Create a Content Marketing Calendar
Once you start your website with your initial keyword research, you will have to create a calendar for at least a month. With this content calendar, you can plan what goes on to your website for the next 30 days or 60 days. Planning well ahead of what goes on your website can help you a lot of time. Follow the steps mentioned below while making a plan for any particular topic or category or the entire site.
Make use of excel sheet and categorise all the types of pages or posts you have
If you have multiple products or multiple categories, keep a dedicated sheet for it.
With the help of your keyword research and topic research, assign keywords and topics that you want to work on and a date next to it.
This sheet can help you have a clear idea of what kind of pages you have and what kind of pages you need to create in future.
Utilise the Power of Internal Linking
You might be knowing about the concept of internal linking. If you are a new website, internal linking can help you a lot in making your website and its pages discoverable for search engines and users as well. There are various ways of internally linking a page to another page on a website.
When I say internal linking, I am talking about content links that link to other articles. Here’s how you can utilize the power of internal linking for your website:
Every time you post a new article on your website, pass a minimum of three to four links to other pages that already exist on your website with relevant anchor text.
Linking through anchor texts to other pages on websites helps users discover interesting articles on your website.
After you publish a new page on your website, go to the related pages of the newly posted page and pass on an internal link to that page with relevant anchor text
Have a dedicated section where you list the newly published post, this will help the page get discovered by google as soon as possible
Build Relationship across Internet with Link Building
You launch your website and expect search engines to rank your website at the top of the search engine results page. How does it happen? Are good content and a website enough to rank at the top in a search engine like google? No, certainly not. Hence, we use something called Link Building.
Many practices the method of buying links from other websites, however, it is considered to be black hat SEO and can land your website in trouble. You can actually genuinely link to the domains that relate to the topic you are discussing and similarly ask for a link from the website that is talking about your niche topic. When an already existing proven and trustworthy domain passes a link to your domain, this will send a signal to Search engines that your website is good for that particular topic or section or keyword. This is how you build your reputation across the internet.
Interact and Build a Community around your Brand
Every time you write an article and end it, make sure you are asking for the feedback of the reader or the user of your products if you are selling any product. You can simplify this by asking them to share their feedback in the comment section or to share your article on social media if they liked it. This is one way of engaging with your community, the other way of engaging with your community is to honestly solve their problem. Yes, if any of your readers are having trouble with any solution you have given through your website or with your product, immediately address it and fix it with an apology. Trust me it works. A brand that cares for its potential customers has more chances of having more loyal customers. Make them feel valued.
Final Words:
Remember once again SEO is not an instant success giving job. It actually takes time and a lot of effort from you in the long run. Hence it is recommended that you keep motivating yourself and be consistent with your website by following the above-mentioned basic SEO methods for a new website. If you learned a thing or two with the help of this article, please let us know your thoughts in the comment section below. Also, do not forget to share this article, if you liked it.