Marcus West's Mastery Journal

I am Marcus West ,also known as P-Air LIVE by stage name, from Selma, Alabama. I am a Graduate Student at Full Sail University, Hip Hop Artist, Songwriter, Music Producer, History Teacher, and Music Business Consultant! Twitter:...

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Mastery Entry

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Mastery Journal Entry

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Mastery Journal Entry

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Mastery Journal Post

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Mastery Journal Entry

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Always in deep thought...maybe that's why I'm so indecisive 🦉

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Happy Birthday Bro...👌🏿👌🏿👌🏿

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Linked with my bro @coachrobjr10 today at the gym. If you're a basketball player in need of professional training in the Atlanta area, he's the man to go see if you want to reach your full potential. 💪🏽 (at LA Fitness - AKERS MILL)

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Me & My Brother Sherm D....💯

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Blessed 😁

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My Mastery Journal Entry

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When I see a humble young brotha winning, Imma take him under my wing and show him how to stay undefeated...👑🥇🏌🏽

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Just put out a new record entitled "Crush" ft. @jaboent @a1racks @tavon_rampersant produced by @karltinbankz available on #itunes #spotify #tidal #rhapsody #youtube 🎶🎵🎶

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After listening to several offers I decided to extend my contract with M.A.D.E. for the next 75 years. I signed my name in BLOOD so I'm leaving out the same way I started...#NeverSwitchUp #CEO 💯💰

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This week I completed the Social Media Metrics course at Full Sail University. I must admit that the course was very meaningful, helpful, and very informative. Even though I had already known that social media and google provided access metrics for website, YouTube, and social media performance, I didn’t fully understand what each rubric meant or how to effectively use it for improvement. This course also helped me to understand how metrics and statistics could help companies make important financial and marketing decisions. I also believe that the demand for fluent public relations specialists will continue to increase each year since the use of digital resources are becoming more normal and expected for companies and various brands. I would also recommend Google Analytics to any person that has or plans to launch a website. Google Analytics is a free resourceful tool that keep site creators within the full loop of everything pertaining to his/her website. I also realized the importance of setting goals and creating KPI’s for the goals. Goals and progress can be tracked daily, weekly, biweekly, monthly, or annually. Strategy, guidance, and proper implementation is key successful marketing and advertisement. The importance of using simple Key Words affiliated with an individual’s brand is also an effective way of advertisement. Each week of this course provided me with more useful knowledge and resources each day. I feel as if I have gotten a step closer to my overall mastery goal of gaining the necessary skills and knowledge to become a successful artist, artist manager, record label owner, public relations specialist, international mogul. Enrolling in Full Sail University to pursue my master’s in public relations has turned out to be one of the best decisions I’ve made in my life. Everything thus far has been well worth it, and I’m looking forward to advancing to the next courses and ultimately within my PR career.