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@mariatodd
INFOGRAPHIC - ISO 9001:2015 for Medical Tourism Businesses
See on Scoop.it - Medical Tourism Business Development Strategies
Here's a helpful visual framework I've created to explain what's new in ISO 9001:2015 as it relates specifically to medical tourism businesses and international patient departments. As always, if you have questions, please ask.
See on mercuryadvisorygroup.com
Thermal city of Bursa to host European summit - Daily Sabah
See on Scoop.it - Medical Tourism Business Development Strategies
A member of the European Historic Thermal Towns Association, the province of Bursa will host the general assembly of the association this year
Maria Todd's insight:
Turkish conference events are always fun to attend and the hospitality of the Turks is exemplary!
See on dailysabah.com
Lackluster revenue performance in July for spa tourism in Italy
See on Scoop.it - Medical Tourism Business Development Strategies
In Montecatini than 5 less than in 2014, hoteliers: "These are mainly guests who spend the night to go elsewhere"
See on iltirreno.gelocal.it
Building "Trustable" Healthcare and Health Tourism Brands
...As if on cue, the article addressed the trust factor that is so closely tied to trustable brand building, brand marketing and brand promise
See on mercuryadvisorygroup.com
Strategies for Optimizing Paid Adverting on Social Media
Getting an ROI on advertising on Social Media can be difficult. Learn strategies and tips for succeeding in paid Social Media.
Maria Todd's insight:
An excellent article from Jeff Soriano at Social Flow. If you haven't revamped your primary marketing strategy since 2012, you have some catching up to do.
Welcome to 2015. If you get stuck, let us know, my team can help!
See on socialflow.com
Save 25% on Your First Month's Service Fees
Mercury Advisory Group has selected VendAsta Technologies Inc. as its exclusive technology platform for client online reputation management, presence building, social media marketing and other brand monitoring services. Save 25% with our introductory special!
Maria Todd's insight:
You're going to love this technology and the convenience and control it affords!
See on us5.campaign-archive1.com
10 Twitter Tactics to Increase Patient and Prospective Patient Engagement
Here are 10 Twitter Tactics to Implement for the next month. See if they change your results:
Maria Todd's insight:
Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.
See on us5.campaign-archive1.com
For ACOs and IPAs, unlocking salient clinical information is still a key challenge when using predictive analytics
Maria Todd of Mercury Advisory Group is interviewed on her opinions and recommendations for better use of Predictive Analytics and Natural-Language Processing technologies for IPAs, PHOs and ACOs risk sharing groups. Todd has been a fan of these technologies and followed their progress over the past decade. Read which ones she likes and check them out for yourself.
Maria Todd's insight:
Despite the adoption of predictive analytics these days, a lot of salient information remains locked away from automated use by predictive analytics systems, to the detriment of optimal patient care.
See on us5.campaign-archive1.com
Creating Accurate Pre-Admission Medication Lists – the Mark of a Professional Health Travel Facilitator
See on Scoop.it - Medical Tourism Business Development Strategies
Creating as accurate a pre-admission medication list as possible is the linchpin of safety and quality in medical tourism patient coordination to help ensure accurate and efficient medication reconciliation at admission and discharge.
Maria Todd's insight:
To help clinicians fill the gap in what is known about patients’ pre-admission medications, health tourism facilitators must learn the names (chemical, brand, class, and generic names of the medications and other herbal and vitamin supplements taken daily or occasionally by their health travel patients.
See on us5.campaign-archive1.com
Connect with Canadian Medical Tourism Buyers with Relevant Messages Targeted at their 3 Primary Concerns
See on Scoop.it - Medical Tourism Business Development Strategies
Maria Todd of Mercury Advisory Group recommends carefully crafting messages to connect with the prospective Canadian health tourism buyers to address their specific concerns instead of the overly broad generalised messages often used to market medical tourism services and destinations.
Maria Todd's insight:
Understand why Canadian patients seek care abroad to improve target message relevance.
See on us5.campaign-archive2.com
Meet Maria Todd at the Opal Events Collaborative Care Summit in San Diego Next Week
See on Scoop.it - Managed Care & Integrated Health Delivery
Network with Dr Maria Todd, author of the two best selling books on Physician Integration & Alignment and IPA, PHO, MSO and ACO Development next week at the ACO event of the year.
Dr Todd will serve as moderator for a thought provoking discussion that you won't want to miss about The Future of ACOs, at 10:45 on August 13th and a "how to" presentation on Branding for ACOs on August 14th.
Maria Todd's insight:
Meetup with best selling industry author Maria Todd in San Diego next week at Opal Events Collaborative Care Summit Aug 13-14
See on us5.campaign-archive2.com
The Impact of Marijuana Use on Glucose, Insulin, and Insulin Resistance among US Adults - The American Journal of Medicine
See on Scoop.it - Managed Care & Integrated Health Delivery
An interesting approach to lowering obesity and NIDDM hemoglobin A1C values. Probably cheaper than patent medicines, too!
Maria Todd's insight:
Medical marijuana offers an interesting approach to lowering obesity and NIDDM hemoglobin A1C values. Learn more.
See on amjmed.com
Every healthcare brand has a story; some brands are simply better at telling it.
Healthcare brands, from physicians to home care, to hospitals and integrated health systems and ACOs invest lots of resources - money and time - into marketing, social media, websites, brand image graphics, and more in order to influence health care and wellness consumer choice to engage with a brand. Not all of these providers are taking advantage of what they already have.
Maria Todd's insight:
In today's Coffee Break with Maria Todd, Maria shares ways you can improve your brand storytelling to capitalize on what you already have - good product, excellent clinicians, and targeted audiences made up of previous buyers who love their brands and want to share their affinity toward them in social networks. Brands also need to develop strategies that can encourage current and prospective users to be "a part of" their stories.
See on us5.campaign-archive1.com
Three healthcare innovations. Use them to Engage Patients Like Never Before
Healthcare can leverage social media in ways that retail and other niches can’t. There are great stories to be told, full of cutting edge technology, scientific breakthroughs, miraculous recovery, and most importantly, pathos. Write about them as if you were telling a story at a cocktail party. Not like a doctor talking to other doctors and/or medical students.
Maria Todd's insight:
Create great content. Use your words…and your data. Make it Ultra-personalized.
See on us5.campaign-archive1.com
What every managing partner physician needs to know about social media - right now
Growing the practice, remaining compliant, finding top talent, deepening patient engagement and lasting relationships are all primary foci. But social media? Not so much.
Maria Todd's insight:
Social media plays an important role in many of the issues that occupy a managing partner physician's attention. Maria Todd, CEO at Mercury Advisory Group counsels physicians on what they need to know about social media that is "need to know" versus "nice to know".
See on us5.campaign-archive2.com
Challenges and Opportunities for Tourism in Small Island Developing States (SIDS)
See on Scoop.it - Medical Tourism Business Development Strategies
In Small Island Developing States, market watchers including the IMF have been reporting that there is growing revival of tourism in the aftermath of the global economic crisis. As a part of this, there is growing momentum for economic recovery, leading to improved fiscal stance, more social spending, and balanced budget of those SIDS.
Maria Todd's insight:
Many SIDS have been announcing medical tourism program starts, most notably in the Caribbean and islands off the African coast (e.g. Mauritius, Seychelles, Zanzibar, etc.). As a part of this, there is growing momentum for economic recovery, leading to improved fiscal stance, more social spending, and balanced budget of those SIDS.
Market watchers including the IMF have been reporting that there is growing revival of tourism in the aftermath of the global economic crisis.
See on us5.campaign-archive1.com
21 Things to Consider if You Are Thinking About Concierge Medicine Transition
Avoid the “sellers’ remorse” of concierge physicians who set membership amenities and service inclusions in their package without knowing the cost of those inclusions.
Maria Todd's insight:
Don't overdo the free amenities included in your concierge medicine membership plan if you have no grasp of your costs to provide them.
See on us5.campaign-archive1.com