Masters Of Marketing

[mastersofmarketing]

Data-Driven Design: Retaining Creativity

The Balancing Act of Design

In psychology, creativity is defined as having two main components:

Is it original? 

Is it useful, or meaningful?

There is an inherent tension between the two halves of that definition. If a piece of creative work is too original, it may not be useful (for example: think of a website that looks great but is frustrating and counter-intuitive to use).…

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https://ift.tt/qGx3LaW internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

GA4 Admin Settings You Don’t Want to Overlook

With Google’s announcement of Universal Analytics deprecating July 1, 2023 — your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.

While not a comprehensive list of GA4 Admin settings you need to review, here are a couple key ones you want to be sure to update to avoid data loss and headaches later.…

The post GA4 Admin Settings You Don’t Want to Overlook appeared first on Seer Interactive.

https://ift.tt/7eyl5Vx internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

Increase Digital Revenue with UX Design

We’re constantly asked, “what’s the silver bullet to solve my user experience needs?” I wish I had a simple answer. But the truth is, it’s continuously evolving with digital trends, accessibility guidelines, and technological advancements.

User experience (UX) design is a discipline within digital creative that focuses on the user.

…

The post Increase Digital Revenue with UX Design appeared first on Seer Interactive.

https://ift.tt/u6CQhoN internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

People of Seer: Meet Michelle Brown

People of Seer with Michelle Brown

Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).

Michelle Brown, Senior Paid Social Associate, Foodie and Content Creator

  Q&A with Michelle:

Where did you grow up? 

…

The post People of Seer: Meet Michelle Brown appeared first on Seer Interactive.

https://ift.tt/6m10WrS internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

What is Search Intent?

Search intent (otherwise known as user intent, audience intent, or query intent) is the purpose of a person’s search. It is the intent behind or reason they typed specific terms into a search engine. When people type something into a search engine, they are looking for something and expect to find it.…

The post What is Search Intent? appeared first on Seer Interactive.

https://ift.tt/PSR84pn internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

What SEOs Should Know About Accessibility

Why accessibility matters for SEO and content marketing

The goal of both SEO and accessibility is to make your content more available to visitors regardless of the device they’re using or the situation they’re in. A focus on accessible content can drive revenue for your organization and save money.…

The post What SEOs Should Know About Accessibility appeared first on Seer Interactive.

https://ift.tt/LROyxn1 internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

Designing for Accessibility: Improving UX for Everyone

More than 1 BILLION people worldwide have a disability or impairment.

That’s why we teamed up with O3 World for Global Accessibility Awareness Day (#GAAD) to discuss the importance of accessible design.

Learn how improving UX can enhance your SEO:

hbspt.cta.load(7982212, '2249b3e8-5857-46ee-b442-7894b948a399', {});

…

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https://ift.tt/jaYIT4r internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

UX Checklist Series: Accessible Design

This post is from our User Experience (UX) Checklist Series:

Landing Page Design

Form Design

Button Design

Navigation Design

Accessible Design

Ecommerce Design

Display Ad Design

  What is Accessible Design?

As designers, we have the power to make choices that make our digital experiences better for everyone.

…

The post UX Checklist Series: Accessible Design appeared first on Seer Interactive.

https://ift.tt/eOQFIdn internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

How to Gain a Deeper Understanding of Your Users in GA4

Comparisons, Segments, and Audiences

Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing channels.

Although the aggregated data may shed light on top level performance, you need segmentation and comparisons to gain insights into the underlying behavior of visitors.…

The post How to Gain a Deeper Understanding of Your Users in GA4 appeared first on Seer Interactive.

https://ift.tt/4i3WEzt internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

UX Checklist Series: Landing Page Design

This post is from our User Experience (UX) Checklist Series:

Landing Page Design

Form Design

Button Design

Navigation Design 

Accessible Design

Ecommerce Design 

Display Ad Design

  How to Improve Landing Page Experience

Landing pages are important lead generation tools that have two main goals: 1) provide users with the critical information needed to make a decision, and 2) provide a clear path to act.

…

The post UX Checklist Series: Landing Page Design appeared first on Seer Interactive.

https://ift.tt/kCKjU4a internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

The Untapped Potential of Experimentation in Increasing Your Retention

It is no news that every day more companies are running experiments to accelerate their growth.

But a common problem among them is how hard it is to only run tests during isolated moments in their customers’ journey.

It’s usually easier to start experimenting at the start of the journey, like on landing pages.…

The post The Untapped Potential of Experimentation in Increasing Your Retention appeared first on Seer Interactive.

https://ift.tt/gi3Eayn internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

3 Tips For Creating an Effective International SEO Strategy

This post was originally published in 2019, and last updated in May 2022.

How to Develop an International Website Presence

You’ve diagnosed a business need for an international footprint, you have the executive support needed, but…now what? An effective international strategy is going to be extremely different dependent upon countless factors, namely the country that your business is going to be servicing.…

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https://ift.tt/cIEPDjS internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

How to Work SEO into Your Digital Marketing Strategy

Imagine this: You just kicked off with a client (or you are the client) and it’s the company’s first time working with an SEO agency.

This client sees how much value that SEO can bring but is concerned about where and how it’s going to fit into its existing strategy.…

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https://ift.tt/AyCDEda internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns

This post was originally published in February 2020, and last updated in April 2022.

As a PPC practitioner, nothing’s quite as daunting as revamping an account and waiting to see how it performs post-launch. Talk about pressure! Revamping a Paid Media structure is quite an undertaking but usually a deeply necessary one.…

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https://ift.tt/5sIrDkW internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more

[mastersofmarketing]

What is Google Cache?

What is Google Cache?

Google cache is a feature of Google search that provides copies of web pages that are available to searchers independent of the live pages on the original website. Google makes a copy of the web page at a certain moment in time and serves that copy of the webpage if requested by the user.…

The post What is Google Cache? appeared first on Seer Interactive.

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[mastersofmarketing]

Why Consumer Connection is Important for Brands in 2022

This post was written by: Yuzuka Akasaka, based on Seerfest 2022.

What is the (Perceived) Role of Business in Social Issues?

The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives.

One result is a significant global decrease in trust in institutions like governments and media.…

The post Why Consumer Connection is Important for Brands in 2022 appeared first on Seer Interactive.

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[mastersofmarketing]

Performance Max Scales Leads Efficiently Across Several Channels At Once

What is Performance Max (PMAX)?

Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of Search declares Performance Max campaigns “a new way to serve Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign.…

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https://ift.tt/jqlcOSB internet marketing and SEO services in Winston Salem, high point, Greensboro, and surrounding areas in the triad Do you have a great thought, article, tweet, or anything else you want to share? submit your post! About this blog: my name is Travis and I'm a marketer and scratch developer from Winston Salem, NC. I work with many advanced tools to make marketing easier and more manageable for businesses, organizations, individuals and agencies. hire me or learn more