Mediaferry

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Why ‘just use ChatGPT’ is not a creative production strategy

AI has changed how sales and marketing teams work. Reps use tools like ChatGPT, Claude, Gemini, and Copilot to draft emails. Studios use them for headline ideas. Marketing teams use them to shape campaign concepts.

So it is a fair question.

If these AI tools can generate copy and ideas in seconds, why not just use them to produce ad designs instead of investing in a specialist platform?

The answer is straightforward. General AI tools are thinking assistants. Creative production is an operating system. They solve different problems.

Content Is Not the Same as a Production-Ready Ad

Large language models (like ChatGPT and others) are excellent at generating words. They can write headlines, suggest offers, draft campaign copy, and outline creative concepts in seconds.

What they do not reliably produce is a finished, compliant advertising asset.

They do not automatically generate press-ready PDFs in exact print dimensions.

They do not apply bleed, trim, and colour profile requirements.

They do not output multiple digital banner sizes correctly formatted.

They do not lock designs to approved templates.

They do not enforce brand consistency across hundreds of advertisers.

There is a significant gap between a good idea in a prompt window and a file that can go straight to press or into an ad server.

That gap is where production systems matter.

AI Without Structure Often Creates More Work

In many organisations, early AI adoption looks like this:

A sales rep generates copy using a general AI tool.

They paste it into a document or email.

Studio teams then rework it into a usable format.

The result is not always transformation. It can mean extra formatting, extra checking, and extra back-and-forth.

Without structure and integration, AI sits alongside the workflow rather than inside it.

A production system starts with constraints. Fixed layouts, defined grids, approved fonts, locked styles. AI works within that framework rather than outside it.

Structure is what makes scale possible.

Scaling Is the Real Test

Using a general AI tool to help create one ad is easy. The real test is scale.

Can it reliably support:

Hundreds of active advertisers

Multiple print formats

Multiple digital sizes

Weekly or daily deadlines

Revision tracking and approvals

Version control across titles

Who ensures the logo is high resolution every time? Who resizes the creative across formats correctly? Who checks that the correct template was used? Who tracks which version was approved?

General AI tools do not manage workflow. They do not integrate into publishing systems. They do not understand your specific production constraints.

They generate content. They do not support operations.

The Difference Between a Tool and an Engine

General AI tools are designed to be flexible. That flexibility is powerful for ideation and drafting.

A creative production platform is designed for repeatability. It is connected to your templates, aligned to your formats, integrated into your workflow, and built to produce compliant assets at scale.

It turns a brief into a ready-to-run campaign within defined guardrails. It allows sales teams to generate previews without increasing studio pressure. It scales output without increasing headcount.

The difference is not intelligence. It is integration.

The Question Publishers Should Ask

The question is not whether general AI tools can write an ad. They clearly can.

The real question is whether they can reliably produce large volumes of compliant, correctly sized, brand-aligned ads each month, fully integrated into your workflow, without creating additional operational strain.

For most publishers, that requires more than a prompt.

AI becomes transformational when it is embedded into the operating model, not when it sits beside it.

If you want to see how structured AI production works in practice, book a Mediaferry demo and see how campaigns move from brief to press-ready asset in minutes, within your templates and your workflow.

[mediaferry09]

Why ‘just use ChatGPT’ is not a creative production strategy

AI has changed how sales and marketing teams work. Reps use tools like ChatGPT, Claude, Gemini, and Copilot to draft emails. Studios use them for headline ideas. Marketing teams use them to shape campaign concepts.

So it is a fair question.

If these AI tools can generate copy and ideas in seconds, why not just use them to produce ad designs instead of investing in a specialist platform?

The answer is straightforward. General AI tools are thinking assistants. Creative production is an operating system. They solve different problems.

Content Is Not the Same as a Production-Ready Ad

Large language models (like ChatGPT and others) are excellent at generating words. They can write headlines, suggest offers, draft campaign copy, and outline creative concepts in seconds.

What they do not reliably produce is a finished, compliant advertising asset.

They do not automatically generate press-ready PDFs in exact print dimensions.

They do not apply bleed, trim, and colour profile requirements.

They do not output multiple digital banner sizes correctly formatted.

They do not lock designs to approved templates.

They do not enforce brand consistency across hundreds of advertisers.

There is a significant gap between a good idea in a prompt window and a file that can go straight to press or into an ad server.

That gap is where production systems matter.

AI Without Structure Often Creates More Work

In many organisations, early AI adoption looks like this:

A sales rep generates copy using a general AI tool.

They paste it into a document or email.

Studio teams then rework it into a usable format.

The result is not always transformation. It can mean extra formatting, extra checking, and extra back-and-forth.

Without structure and integration, AI sits alongside the workflow rather than inside it.

A production system starts with constraints. Fixed layouts, defined grids, approved fonts, locked styles. AI works within that framework rather than outside it.

Structure is what makes scale possible.

Scaling Is the Real Test

Using a general AI tool to help create one ad is easy. The real test is scale.

Can it reliably support:

Hundreds of active advertisers

Multiple print formats

Multiple digital sizes

Weekly or daily deadlines

Revision tracking and approvals

Version control across titles

Who ensures the logo is high resolution every time? Who resizes the creative across formats correctly? Who checks that the correct template was used? Who tracks which version was approved?

General AI tools do not manage workflow. They do not integrate into publishing systems. They do not understand your specific production constraints.

They generate content. They do not support operations.

The Difference Between a Tool and an Engine

General AI tools are designed to be flexible. That flexibility is powerful for ideation and drafting.

A creative production platform is designed for repeatability. It is connected to your templates, aligned to your formats, integrated into your workflow, and built to produce compliant assets at scale.

It turns a brief into a ready-to-run campaign within defined guardrails. It allows sales teams to generate previews without increasing studio pressure. It scales output without increasing headcount.

The difference is not intelligence. It is integration.

The Question Publishers Should Ask

The question is not whether general AI tools can write an ad. They clearly can.

The real question is whether they can reliably produce large volumes of compliant, correctly sized, brand-aligned ads each month, fully integrated into your workflow, without creating additional operational strain.

For most publishers, that requires more than a prompt.

AI becomes transformational when it is embedded into the operating model, not when it sits beside it.

If you want to see how structured AI production works in practice, book a Mediaferry demo and see how campaigns move from brief to press-ready asset in minutes, within your templates and your workflow.

[mediaferry09]

How local newsrooms can safely adopt AI: A practical playbook for small publishers

AI is no longer a fancy plaything for the big publishers. Even small and regional publishers are using AI to some extent in their workflow. According to a 2025 WAN-IFRA survey, a combined 79% of publishers are either beginning or expanding their use of AI, with 49% just starting and 30% increasing their adoption. 

With the increasing use of AI in publishers’ workflow for ad production, the question remains – is it safe and will it risk brand reputation or control? 

Safety lies in starting small yet smart

Many brands have faced reputational risks from AI-generated assets: think Disney and Universal suing Midjourney over unauthorized character ads. The issue isn’t AI itself, but deploying AI without guardrails.

Instead of an all-in AI overhaul, small publishers should pilot one high-leverage workflow with clear metrics for performance and compliance. Here’s a simple criteria. 

Select workflows that meet these criteria:

High manual effort: Ad assets in multiple sizes/languages take studios ~48 hours (including queues).

Direct revenue impact: Live ad proofs during sales calls close deals faster no studio delays.

​Low editorial risk: Focus on ads/proof-of-performance; avoid core journalism.

Safest starting points: 

From working with news publishers of all sizes, we’ve observed they prioritize AI in these domains, low-risk, high-revenue-impact areas that save significant manual effort:

Spec/live ad proofs for sales: Generate compliant assets in minutes during pitches.

Basic proof-of-performance reporting: Automate tear sheets and ROI visibility.

Design an AI pilot for single workflow

Most AI rollout programs don’t fail because they were wrong, but because they are too ‘ambitious’. That’s why at Mediaferry, we suggest starting small with hyper-precision. The right and ‘safest’ way to do this is to design a tightly-scoped AI pilot program for your ad production workflow that delivers measurable and logical results within weeks, not quarters. 

Ringfence your pilot to 2-3 markets, 4-5 salespeople and a single ad format – Print spec ads plus digital leaderboards is a strong starting combination because it covers both legacy and digital formats without overwhelming the team. Give the pilot four to six weeks. That’s enough time to generate meaningful data while keeping the commitment low enough that leadership doesn’t need a board-level sign-off to say yes.

Introduce human guardrails – AI automation never means human oversight. Human in the loop is what separates a risky adventure to a careful experiment. First, maintain a human-in-the-loop at every stage. No AI-generated asset should go live without human approval. This means building a clear approval path – the sales person checks the final output, AdOps reviews the compliance and branding, and the studio sign-offs on creative quality. 

Spend time building your brand guideline on AI platform – Spend more time sharpening your axe than cutting the log. A well-defined brand guideline creates guardrails that keep every asset on track, no matter who generates it. That means ad sizes, fonts, colour palettes, bleed specifications, CMYK profiles, and ad server specs are all predetermined and enforced by the platform.

Establish clear data boundaries for your AI platform –  Clearly define what data enters the AI ad production platform and what shouldn’t ever be fed to the AI systems. Commercially sensitive data and IP carry both legal and reputational weight. None of these should be fed to the AI platform. To ensure this, news publishers must ask their AI vendors these three questions before the pilot goes live: Does the platform use submitted data to train or improve its models? Where is data stored, and does it leave your jurisdiction? What is the data retention policy and deletion mechanism? To ensure data security, assign a data steward for the pilot program who is accountable for ensuring that the boundaries are respected every time, flagging any vendor’s changes in terms of service. 

Define metrics right from the start

Track your AI pilot for measurable KPIs and define what number defines its success for your business. Metrics to define up front can be as follows: 

Ad turnaround time – Based on our data, publishers using AI-assisted ad production have reduced turnaround time by up to 90% compared to traditional studio workflows. Establish your current baseline before the pilot begins, then track weekly. This single number will do more to build internal confidence in AI adoption than any vendor case study.

Percentage of ads produced without studio involvement – Set a target for what proportion of your total ad volume you intend to route through AI production during the pilot period. This is not about replacing your studio; it is about understanding which formats and use cases are genuinely suited to automation, and at what scale. A 30–40% target is a reasonable starting point for most regional publishers, with room to adjust as the data comes in.

Demo-to-close rate and renewal uplift – When a salesperson can present a live, brand-compliant ad proof during the pitch itself, the conversation shifts from “we’ll get back to you” to “when can we start.” Track close rates and renewal rates separately for accounts managed within the pilot cohort versus those outside it. This comparison gives you clean, credible evidence of commercial impact, the kind that earns leadership buy-in for a full rollout.

Put structure around AI

Ungoverned AI produces ungoverned output. The single most effective thing a publisher can do before scaling AI ad production is to establish structure — not after problems emerge, but as the foundation the entire workflow is built on.

Begin by building brand memory for each advertiser. Ingest their website, existing creative assets, and brand guidelines directly into the platform. Where a formal brand guide does not exist (common among smaller advertisers), publishers can construct one using a structured brand memory framework built into the platform, then refine it through human review before it is ever applied to live production. This step alone eliminates a significant proportion of revision cycles.

Next, lock your templates. Print, digital, and video formats should have pre-configured specifications covering dimensions, bleed, colour profiles, font stacks, and file output requirements. These should not be adjustable ad hoc. When templates are locked, compliance becomes the default, not the exception.

Finally, embed your approval pathway into the platform itself. A process that lives in a shared document or an email thread will not survive a high-volume period. When the review and sign-off steps are built into the workflow, salesperson checks creative accuracy, AdOps validates compliance, studio confirms quality, the process holds regardless of how much pressure the team is under.

What about copyright? 

Copyright is one of the most frequently raised concerns we hear from publishers exploring AI-assisted ad production, and rightly so. A growing number of AI-generated assets have placed brands in legally ambiguous territory (source), with liability that can travel up the chain to the publisher who facilitated the campaign.

To ensure your advertisers are protected, start with a direct question to your AI vendor: where do the image assets come from? The only defensible answer is that the platform draws exclusively from advertiser-owned sources — their website, uploaded brand assets, and approved social media content. If third-party image libraries are involved, verify that every asset carries a commercial licence that explicitly covers AI-assisted use. Generic stock licences often do not.

Beyond vendor assurances, build your own layer of accountability. Designate a brand guardian, someone within your AdOps function whose role includes verifying that every asset used in a campaign can be traced back to a source the advertiser owns or has licensed. This is not a bureaucratic checkpoint, it is a professional standard that protects your publication, your advertiser, and the integrity of the campaign. 

Start small. Stay in control. Scale with confidence.

The publishers who will lead the next decade are not the ones who adopted AI fastest, but the ones who did it more safely and intentionally. Every step outlined in this guide is designed to give you meaningful momentum without exposing your brand, your advertisers, or your readers to unnecessary risk.

The pilot does not have to be perfect. It has to be purposeful, carefully managed and measurable. 

If you are a small or regional publisher wondering whether AI-powered ad production is even within reach, the answer is yes, and the starting point is closer than you think. Read how small publishers are already thinking big with AI to automate ad production and streamline their workflows.

[mediaferry09]

5 AI takeaways for publishers from the spring’s biggest U.S. media conferences

The AI debate has moved on. And it’s important to understand what it means for your revenue.

If you weren’t at Mega Conference in Austin or Niche Media Conference in Orlando this spring, here’s what the industry is talking about. Six months into 2026, the gap between publishers using AI strategically and those still waiting to figure it out is widening fast. I was on the floor for both events and came back with a clear view of where the real opportunity lives, and it’s not where most people are looking.

The AI conversation has moved off the editorial page and onto the revenue line

For two years, AI in publishing meant one thing – a fight. Content theft, job losses, licensing disputes. That debate hasn’t gone away, at Mega Conference, the conversation around AI content licensing was as heated as ever, and publishers are right to push back on their work being used without attribution or compensation.

But at both events, the most energised conversations and sessions that had people leaning forward, were the ones asking- how is AI influencing your revenue line?

That framing shift is significant. Publishers moving fastest aren’t waiting for copyright battles to resolve. They are using AI on the sales and production side, generating campaign mockups, building speculative creative, producing multi-format ad assets, fast enough to actually close deals.

When a sales rep can walk into a client conversation with a print ad, a digital banner, and a 30-second video concept ready to show, the dynamic changes completely. The advertiser stops asking what can you do for me? and starts saying yes.

The bottleneck killing your ad revenue isn’t what you think

The same story came up repeatedly at Niche Media Conference. A local advertiser is interested. The sales rep is ready. They promise a mockup. The request lands with a designer already managing deadlines, revisions, and layout. Days pass. The advertiser cools. The deal stalls or dies.

This is not a talent problem. It is a capacity problem, and it is bleeding revenue quietly, every single week.

In smaller operations, one person is often handling sales, design requests, and production simultaneously. Ryan Dohrn, who led the sales training track at Niche, put it plainly – speed is now a competitive advantage. The publishers winning local ad business are the ones who can say yes fast, produce a concept on the spot, iterate in real time, launch within 24 hours. 

That used to require a large in-house team. That is no longer the case, if you have the right infrastructure in place.

AI tools alone are not enough, and smart publishers know it

Here is the part of the AI conversation that barely makes it into the articles, but came up constantly in the hallways at both events. An AI tool on its own does not solve all problems. There must be a human in the loop.

Many publishers we spoke to at these trade events had tried standalone AI ad tools. The tools worked, until they didn’t. A deadline hit, a format broke, a campaign needed a creative intervention that the tool simply couldn’t deliver. And there was no one to call.

The question that kept coming up was not should we use AI? It was what happens when the AI isn’t enough?

This is where the conversation got interesting for us. At Mediaferry, we have built around exactly this reality. Our platform combines AI-powered ad production, brand profiling, multi-format creative generation, instant campaign variants, with access to a talent pool of over 500 professional designers and copywriters available on demand. When a deadline is critical and a campaign needs a designer to provide inputs or changes, that backup is there.

It is not a small distinction. Most AI tools cannot offer this, because they simply do not have the human resource to back up the tool. For lean teams running up against tight production windows, it is often the difference between a deal closing and a deal dying.

Local ad revenue is the biggest untapped opportunity, and friction is the only barrier

One of the most compelling themes at the America’s Newspapers Mega-Conference in Austin was deceptively simple, most publishers have local advertisers who are already spending on digital, just not with them.

The barrier is not budget. It is friction. Local SMBs want to advertise locally. They want the community reach and trusted audience that regional publishers offer. What they do not want is to wait a week for a proof, go through three rounds of revisions, and feel like they are doing the publisher a favour.

The publishers consistently winning local business right now are not necessarily the biggest or the best resourced. They are the fastest. They can produce a campaign concept on the spot, show it across multiple formats, and launch within the same day if needed.

That speed, and the operational infrastructure behind it, is increasingly the core sales pitch.

Quality still wins. But efficiency is what funds it.

At Niche, Dr. Jeffrey Magee’s keynote made a point that landed hard across a room full of publishers – quality content and thoughtful design remain the foundation of publisher trust. Thirty-four years of running a successful niche publication will give you that clarity.

But here is the tension every publisher in that room knows: you cannot invest in quality if operational costs are crushing your margin. Every hour a designer spends resizing the same ad for three formats is an hour not spent on something that builds your brand.

The publishers getting this balance right are not choosing between quality and efficiency. They are using automation to clear the repetitive work, the resizing, the reformatting, the spec ad production — so their best creative people can do their best work.

David Arkin’s session on AI policy and workflows at Niche was one of the most practical of the week, walking through how media companies are building real internal systems around AI: proposal automation, editorial production tools, and sales workflow integration that actually function inside a real newsroom. The message was consistent: stop treating AI as something that is happening to you. Start building it into the way your teams work.

Across both events, the operational picture was consistent: fragmented systems, lean teams, and a production process built for a different era. Publishers who are pulling ahead have found a smarter way to work, automating the repetitive, compressing the production cycle, and giving their sales teams creative firepower to close faster.

If you are curious where your biggest bottleneck is, we offer a free 15-minute workflow scan. no-strings-attached, just a clear view of where time is being lost and what a smarter setup could look like.

[mediaferry09]

Automating print ad production: A guide for publishers

As we explored in ‘Print advertising is not dead‘ , demand remains strong. The constraint for most publishers is not the market; it is operational speed. Operational modernization is the only way to convert that demand into revenue and protect margins from rising production costs without being slowed down by legacy constraints.

The operational bottleneck

While larger media groups lean on a massive scale, local publishers face a dilemma. Print remains a vital pillar of brand authority, but the cost of complexity is rising. Newsprint costs have jumped and now sit between $580 and $670 per metric ton. Profitability hinges on efficiency.

The true threat isn’t a lack of demand; it is the operational bottleneck created by:

Manual touches: Legacy workflows need too many hands-on steps to move an ad from sale to press.

Production friction: Teams spend more time fixing low-res files or color profiles than they do building client relationships.

Complexity costs: High production overhead often prices out the very local advertisers who want to be in print.

To win again, local news doesn’t need only more ads; it needs a cost-effective way to manage them.

Sample savings

A manual workflow costs an average of $78 per ad in labor; an automated one drops that cost to circa $11.25.

With 250 ads per month, automation protects over $200,000 in margin per year.

*These calculations are based on a burdened industry labor rate of $45/hr. Manual costs assume 1.75 hours of total human touch (sales, booking, design, and multi-round revisions). Automated costs assume 15 minutes of total oversight, using AI to handle creative generation and technical delivery.

From friction to flow

To capitalize on the US newspaper market, projected to reach $20.3 billion by 2033, publishers must reduce workflow friction. Automating print ad production transforms the operation from a series of manual tasks into a “force multiplier” for your team:

Lowering the cost per ad

By removing the back-and-forth of emails and manual sizing, you lower overheads. This enables you to offer more competitive packages to local advertisers, bringing them back into the fold and boosting revenue.

Improving print ad turnaround time without adding headcount

Modern, cloud-based systems centralize production. A lean team can handle the volume of a much larger department by using real-time status tracking and standardized templates that prevent technical errors.

Speed as a unique advantage

Efficiency enables local media to match the operational speed of digital giants while maintaining their unique advantage: community trust and personal relationships.

Moving away from fragmented systems saves time and protects margins so local news can afford to evolve.

Is your operation ready for modernization?

Is your publisher ad workflow automation capping growth? Use this checklist to find out: 

The 48-hour wall: Ads take 24 to 48 hours (or more) from order to proof.

No ad mock-ups: Sales cannot show a mock-up during a pitch, which slows the sales cycle and delays revenue.

The email abyss: Approvals happen over email; files get lost; versions conflict.

The creative drain: Designers spend hours on repetitive resizing, formatting, and spec work rather than on high-value campaigns.

News publisher creative automation removes friction and protects margins. If you checked more than two boxes, your current publisher ad workflow automation is likely the bottleneck. 

AI + integration: Moving to a repeatable system

Publishers need to shift from ‘create every ad’ to ‘operate a repeatable system’. This means: 

Standardized inputs (brief/data capture)

Template-driven AI production

Automated checks/preflight

Structured approvals

Connected delivery and reporting loops

Leading print operations are saving production time by shifting from ‘creating every ad’ to using a repeatable system. Publishers using automated template systems have reduced turnaround from 48 hours to same-day proofing.

The real-time savings come from integration. When booking systems, templates, approvals, and prepress workflows are connected, handoffs disappear. Fewer handoffs mean fewer errors, fewer revisions, and massive time savings per campaign.

Faster production creates sales momentum

One byproduct of automating print ad production is speed during the pitch itself. When sales teams can generate a branded mockup in seconds, conversations shift from abstract pricing to tangible ideas. Sales teams become less dependent on studio queues; they can produce spec ads quickly, which increases close rates.

Instead of waiting days for creative, reps present ad samples and concepts instantly, accelerating approvals and improving sales performances. Speed in production becomes speed in revenue.

Automating print ad production

Automation is a must. So what’s next? Start with rules before you scale with AI. Structured workflows ensure AI adds value rather than accelerating errors. Standardized briefs, mandatory fields, template logic, and approval routing create consistency. Once the process is predictable, AI can enhance it.

To move from a manual bottleneck to high-velocity output, focus on:

Rules-based automation (removing manual steps, enforcing consistency) before advanced AI/optimization. ​

Brief intake standardization (mandatory fields, brand guardrails).

Template library + variations (sizes, localizations, offers).

Automated proofing and approvals routing (with clear owners and service level agreements (SLAs)).

Automated delivery handoff to publishing/print workflow.

Closed-loop learning (what versions/placements perform; feedback into templates)

Overcoming the “buts”

When it comes to sales teams and processes, it is natural to experience pushback and resistance to change. You might hear: 

“Won’t all ads look the same?” 

No. Automation handles the structure; your designers provide the soul and brand guardrails.

“Sales won’t adapt to new tech.“ 

They will when they realize they can close deals faster with instant mockups in their hands.

“Designers will object.” 

Many designers find that automation removes repetitive production work. Automation and AI can enable in-house designers to focus on higher-value advertising creative and campaign strategy. 

Explore now: https://mediaferry.com/

[mediaferry09]

Small publishers can think big: Using AI to automate ad production

AI is often perceived as expensive and reserved for large publishers. In reality, small and regional publishers are successfully leveraging AI to automate ad production and streamline AdOps and SalesOps workflows. 

For instance, The Haitian Times, a small local newsroom focused on the Haitian diaspora, deployed a custom GPT to automate headlines, SEO descriptions, captions, and social posts, reducing publishing time by 50%. This demonstrates that AI empowers even smaller operations to remain competitive, scale efficiently, and future-proof revenue streams.

In this article, we debunk the myth that AI-driven ad production automation is costly and time-intensive, delivering precise, actionable insights for small publishers to integrate it into sales and AdOps workflows

Minimizing risk when investing in AI

Going all in on a technology with a proof of performance isn’t a feasible move, especially for small publishers who need to prove the ROI of every penny spent. The biggest question is how to minimize the risk when you’re investing in a new technology. The answer is – start small. Revenue leaders start with one high-impact workflow. Sales teams, for example, can close deals faster using AI-generated proofs. But before that, let’s figure out what’s holding the new deals from closing in a sales team.

Key barriers stealing deals in news publishing sales teams

Slow creative production turnarounds: Manual studio requests take 48 hours, delaying proofs and allowing prospects to shop competitors—every delayed day risks lost revenue.

Legacy systems and siloed processes: Disconnected sales, AdOps, and creative teams rely on emails/spreadsheets, causing miscommunication and stalled campaigns.

Fragmented revenue streams: Managing print, digital, video across channels overwhelms teams, blocking quick multi-product upsells.

Inability to prove ROI swiftly: Lack of unified reporting fails to demonstrate engagement/leads, eroding advertiser trust and shifting budgets elsewhere.

Operational inefficiencies: High admin, errors, and talent shortages inflate costs and slow launches in competitive markets.

How AI changes ad production at news publishers sales team

AI platforms like Mediaferry empower sales reps to generate fully compliant print, digital, and video ad assets live during client calls, cutting down turnaround time from 48 hours to 10 minutes.

Reps input a prospect’s website URL to auto-build ‘brand memory’, then produce multiple variations in under 10 minutes, enabling instant proofs and same-day bookings.

Publishers like Newsquest use Mediaferry to empower their sales teams with this approach.

Newsquest integrated Mediaferry, cutting production to 15 minutes and launching campaigns booked-and-live the same day, enhancing sales conversations with real-time visuals for faster approvals. 

Similarly, McClatchy reported extremely quick activations via template-driven AI, while Postmedia transformed ops for faster, higher-quality production and stronger advertiser ties.

Results include up to 35% faster launches, shorter cycles, and revenue velocity gains without added staff, directly addressing legacy delays and silos. Sales teams gain self-serve control, boosting close rates and margins.

Next step: Start small with your AI implementation

AI delivers proven value and ROI for small publishers. The key difference lies in strategic implementation and targeted workflows.

The next question, how to start small? Here’s a low-risk roadmap for higher-returns.

Step 1: Target live ad proofs.

Activate the Mediaferry trial and input 5 prospect URLs; the AI auto-builds brand profiles (logos, colors, fonts) in 5-10 minutes and outputs 3 variants each, such as PDF print, JPEG digital, and MP4 video. Onboard one sales rep in 30 minutes using the tutorial. Track the metric of slashing 48-hour waits to 10 minutes, achieving a 90% reduction.

​Step 2: Enable self-serve production.

Leverage Mediaferry’s pay-as-you-go model, where you charge only on downloads after deals close, with no subscriptions required. Use dynamic templates for spec ads and integrate seamlessly with CRMs and booking systems. Complete setup with zero upfront cost in under an hour.

Step 3: Track monthly ROI.

Compare AI-assisted deals against manual ones across four levers: time saved (hours freed per rep per week), cost reduced (studio and revision costs per ad), revenue unlocked (more campaigns per rep per month from faster turnarounds), and retention improved (advertiser satisfaction from faster go-lives driving renewals). Expand team-wide once you hit a close rate lift, all under $500/month to protect margins.

What success looks like for small publishers 

When this roadmap is successfully implemented in sales ops and AdOps, AI stops being a trending tech but an operational reality. Here’s what changes you can expect to see during the first month of implementation: 

Instead of waiting two days for a spec ad, sales can move from brief to proof while the conversation is still warm, keeping momentum on your side and closing more business before competitors even respond. 

As workflows become repeatable and automated, your teams spend less time on admin and more time on selling and strategy. 

Creative quality and brand compliance improve because assets are built from structured inputs, advertiser brand memory, and templates rather than starting from scratch each time. 

Over time, this consistency builds trust with advertisers, strengthens renewals, and makes it easier to justify premium pricing with clear proof of performance.

​For small and regional publishers, this is the real advantage: you can offer the responsiveness and sophistication advertisers expect from large media groups, without adding headcount or overhauling the existing systems entirely. 

By starting with a single workflow, expanding to self-serve production, and then scaling based on measured ROI, you de-risk adoption and build a sustainable AI foundation for your ad business. 

If this approach feels achievable for your team, book a 15‑minute workflow scan with a Mediaferry expert. In one short session, we will review your current sales and ad production setup, pinpoint a single high‑impact workflow to automate first, and outline a low‑risk implementation plan tailored to your operation. 

[mediaferry09]

Time is money: How creative agency management software boosts productivity and profitability

Benjamin Franklin once said, “Time is money”, and it has never stopped holding true ever since. This quote is a guiding principle for creative agencies, as wasted billable hours impact their bottom line. So, to stop time from slipping through the cracks, the smartest investment you can make is with a powerful creative agency management software.

In line with the principle that time equates to revenue, a creative agency management software directly addresses the issue of lost hours by optimizing the entire content lifecycle, from initial requests to final iterations.

If you have decided to invest in a creative automation and workflow automation platform, the next logical step is to identify which one is worth investing in.

This guide will help you navigate the decision of selecting the right one.

Beyond lost hours, creative agency management software gives you a centralized solution to many problems.

A creative agency management software solves your biggest problems

A creative agency management software saves you time and money. But that’s not all. Its one subscription solves multiple challenges a creative agency faces in its operations, ranging from inefficient project workflows and communication silos.

What bottlenecks can an agency management platform eliminate?

Inefficient project management

Poor task delegation

Difficulty tracking time and expenses

Communication breakdowns

Lack of centralized asset management

Bottlenecks in approval processes

By tackling these core challenges, an agency management platform saves time and boosts your bottom line. More than just an upgrade to your tech stack, it’s a strategic investment in your agency’s future.

Less stress, more success: A time-saving solution for creative agencies

Creative agency management software solves different problems with a single subscription. How? Let’s dive deeper.

Key features and benefits:

Project management: Clients gain clarity by allocating tasks while the agency benefits from robust tools to manage billable hours, track progress, and identify potential roadblocks before they escalate. Good project management empowers organizations, ensures on-time delivery, and reduces project overruns.

Time & expense tracking: Without a structured system, billable hours can slip through the cracks, impacting revenue. A creative agency management platform offers control, enabling teams to log their time against projects and tasks. Furthermore, integration with billing platforms ensures accurate invoicing and provides a clear overview of project profitability.

Collaboration & feedback: Nothing great has ever come out of working in silos. By providing a shared workspace, a creative agency management platform enables transparent collaboration across all stakeholders. he agencies can track the feedback loops to track iterations, client inputs, and identify friction points before escalation.

Workload management: We all have those go-to top performers, but even they have their limits. A smart management platform steps in here, giving you a clear view of everyone’s workload so you can optimize task allocation and, crucially, prevent your top talent from hitting burnout.

Decision time: How to choose the creative agency management software that fits the bill

Choosing the right platform is as important as delivering the projects on time. Putting your money on an incompatible platform can cost you time, money, and peace of mind. To save you the costly misstep, here are some comparison points to identify your best fit.

Ease of use

If your creative agency management platform requires you to go through hours of training sessions, that’s probably not the right fit. Not everyone in the team will be technologically savvy enough to handle complex software. When booking a demo, look for ease of use as a crucial factor before making the final call.

Integrations

At the moment, API integrations might not seem like a priority. But as you grow, things get more complex, and your platform needs to handle increasing demands without too many additional charges and extra effort. Ask your vendor questions if the platform can integrate seamlessly with third-party platforms.

Scalability

Technology evolves at lightning speed, and so do your agency’s needs. Your management platform should be agile enough to adapt to changing demands and incorporate new features without causing disruption.

Pricing

Trust hinges on transparency, especially when it comes to pricing. Demand clear, upfront communication and a thorough breakdown of all pricing plans. Don’t hesitate to ask your platform provider about unclear contract terms to avoid unwelcome surprises down the line.

Customer support

Subscribing to a platform is only the beginning. When challenges arise, reliable support is crucial. Ask about the provider’s support policy, their customer support hours, and time to resolution (TTR) .

The goal is to find a platform that empowers your team to focus on what they do best. Mediaferry is one platform that supports publishers and brands managing their creative campaigns, with tools to bring order and efficiency.

Streamlining operations starts with the right first step. Let’s understand your agency’s needs and show you how Mediaferry can help. Schedule your free demo today.

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