Week 10: Hauntology
Collaboration is certainly a strange beast, although we are too. Logically it makes perfect sense, as many minds are obviously greater than one thinking about a particular topic. However since the rise of the ‘brainstorm’ in the 1950’s there has been a glutton of research, which counters this logic; leaving us wondering if more really does mean greater. (Cain, 2012)
Susan Cain’s article ‘The Rise of the Groupthink’ in the New York Times presents some interesting thoughts on the nature of group work, particularly in creative environments, and the result of our societies fascination with it. She presents a substantial amount of data and anecdotal evidence suggesting that the more minds and less privacy a worker has, the lower their happiness and the lower the quality of their output. She illustrates this, citing perhaps one of the greatest innovators of our time, Apple co-founder and home-pc inventor Steve Wozniak. Wozniak who has come to great fame has described himself as a major introvert, preferring to work alone and late at night. On the back of his experience in his autobiography Wozniak powerfully states “Most inventors and engineers I’ve met are just like me…they live in their heads, they’re almost like artists. In fact, they very best of them are artists. And artists work best alone. I’m going to give you some advice that might be hard to take. That advice is: Work alone…not on a committee. Not on a team.”. (Cain, 2012)
In the New capitalist manifesto Umar Haque, proposes an alternative to the current way of organization and collectivization. He calles it the ‘Meaning Organisation’, not a strategy group, but a meaning group. Haque believes the future organization will “Have to get lethally serious about having an enduring, meaningful, multiplying, positive, proliferating set of impacts.”. (Bauwens, 2011)
Works Cited
Bauwens, M. (2011, 1 14). Umair Haque on the structure of the Meaning Organization. P2P Foundation , p. 1.
Cain, S. (2012, 1 13). The Rise of the New Group Think. The New York Times , p. 3.











