Melinda Jane @melindajane-blog - Tumblr Blog

ED100 Education Reform Video

A short introductory video that appears on the Home Page of ED100 Website. The two main goals of the video are to give an overview of the website content and entice parents to get involved with their children's education.

Keeping the video friendly allows the site to come across as helpful and unbiased and encourage parents to learn about education, in a non threatening environment.

#ed100 #motion #typography #kinetic typography #animation #video

PURINA VISUAL IDENTITY

Although very well recognized, Purina’s famous checkerboard trademark is un-relatable with their “pet–loving” brand and culture. The new visual identity focuses on a friendlier lowercase word mark set in a more innocent typeface. The abstract animal, keeps the tradition of the geometric forms from the previous logo but brings a much more modern, playful and relatable visual element to the new identity.

#Print

HIP HOP 360 FESTIVAL

The Hip Hop 360 festival in Toronto, Ontario occurs annually between June and July. The festival identity system needs to exist across a number of platforms; brochures, signage, tickets and posters. The design represents all three facet’s of the Hip Hop 360 festival; music, dance and graffiti art. The fluorescent colours are reflective of the 1980’s when hip hop became part of mainstream pop culture. The typeface, mimics the heavy, bold graphic style of grati street art. The flat graphics, are aggressively cropped, showing the idea of breaking boundaries which hip hop music historically stood for. The single circle in the logo represents music in the form of a record and brings the entire design system together becoming a visual symbol that leads up to the event and then translates into the main element on the signage at the main event.

#Print

Specializing in children's wall decals, Wallinspired stands out from it's competitors. Constantly staying on top of colour and home decorating trends, these decals are still charming but fit any modern home décor.

#print #graphic design

MOMIMU INC.

Momimu Inc. a real estate investment firm is about more than just making money. Their message is one of a changing lifestyle for their clients including less work and more time with the people they care about.

#graphic design #Social Media #print design #user experience

NORTH SHORE COTTAGES

For many Canadians, the beaches of Lake Huron conjure up memories of childhood vacations. North Shore Cottages new identity system aims to revive those emotions by reigniting those childhood memories and allowing clients to relive them through their own children.

#Social Media #graphic design #user experience

RAISINETS

With the advent of time-based media, the modern designer needs to be an artist, composer, film-maker, and storyteller. This project ,through the manipulation of sequence, composition, animation, timing, rhythm, pace and scale of images and moving type, creates a visual conversation between two people.

#video

GREEN TEE PROJECT

A series of designer T-shirts featuring fortune five hundred companies who have made the Innovest “100 Most Sustainable Companies in The World” list. The project involves a new way to alleviate fatigue around the topic of environmental sustainability. The strength of this design lies in the ability to use current pop culture and whit to draw attention to the brand.

#Print

SUMMIT MAGAZINE

Summit Magazine is designed for adventure travel enthusiasts. The unconventional vertical layout, highly saturated colours, extreme cropping of photography and extra large typography size, breaks traditional boundaries creating a dramatic and bold layout.

#print

VARLEY ART GALLERY APP

The Varley Art Gallery App is designed to promote their upcoming exhibit Les Plasticiens. The core function is to build an online community around the exhibit, enabling The Varley to reach a wider audience and build a following that will last long after the exhibit is over. This facilitates the integration of The App into future exhibits and the integration of marketing strategies.

#Video #Interactive

THE CORNUNDRUM

Cornundrum brings truths to the myths that politician and food producers want us to believe to maintain control of unsustainable and dangerous food processing practices. Based on the World War II food rationing system, the emergency broadcast video and war ration food stamps, create a metaphor for our modern day war on food. The human characters made up of corn, represent the key ingredient corn that makes up the large majority of our processed food products. The abnormal colours of the pigs, chickens and cows emphasize the unnatural way livestock is currently raised. The narrative is pro corn and propagandistic in nature, while the accompanying visuals show the true result of chemical factory farming.

#Video Interactive

ABBY'S DOOR

A web development and teaching company, Abby's door, wanted a simple banner to emphasize that they are opening doors to the online world through their teaching courses in digital media.

#Interactive