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3 Skin and Makeup Essentials to Keep in Your Daily Beauty Routine

With a new year arriving, it is the ideal time to assess your skincare and makeup routines to make sure you're using products that best serve your needs and goals. It can feel rewarding and empowering to go through your cabinet and sort through what works and doesn't work for your unique skin. When deciding what to keep and what to replace, keep in mind your target areas, whether that's dry skin, acne, or fine lines and wrinkles. It’s also a good idea to make sure you’re replacing older products if they’ve been sitting open for a while. These three skin and makeup essentials are some of the best and most effective products to keep in your bathroom cabinet this coming year.

A Cleanser and a Moisturizer for Your Skin Type You never want to skimp on using a daily and nightly cleanser and moisturizer. Regardless of your skin type, it is always in your best interest to go to bed with a clean, moisturized face and start the day the same way. If you have acne-prone skin, make sure you use a cleanser that helps target redness and acne breakouts. All skin types can benefit from cleansing water before face washing with your favorite cleanser at the end of each day. Cleansing water removes all makeup while being gentle on the eyes. Using a cream cleanser adds an extra dose of moisture for dryer skin types and can help reduce dry and flaking skin. Extra moisturizer is particularly beneficial during the winter when the temperatures drop and moisture is zapped from the air. Illuminating Makeup to Brighten and Highlight Cutting down on your makeup collection can feel like a daunting task. But it can help to go back to basics and rebuild your routine from the ground up. Try a new face powder and eye makeup essentials and go from there. Getting quality face powder can be your one-stop product for flawless-looking skin. Face powder foundation can provide full coverage while giving your skin a velvety matte finish. Or you can stick to your favorite liquid foundation and use a translucent face powder to set the foundation and give your skin that diffused glow. Keep your favorite mascara, brow pencil, and eyeliner on hand to give your eyes a pop, and you'll have all you need to create a flawless everyday look that works for you. From there, if you find you want to build more into your routine, go ahead! Consider refreshing your products once in a while, you’ll want to replace your mascara six months after you open it. Face powder lasts longer, but check in on your product expiries every so often. Primer and Finishing Spray for a Flawless Everyday Look No matter what mix of makeup works best for you, it can always look better and last longer if you prime your skin before you apply your makeup and use a finishing spray once you finish. The best foundation primers will nourish your skin with Vitamins A, C, and E while filling in fine lines and pores for a smoothing effect on your skin. Some primers also include SPF for added sun protection throughout the day. A finishing spray can keep your makeup looking the same way it did just after application all day long. The ultra-fine mist forms an invisible barrier between your skin and the environment. Using a finishing spray will save you from reapplying your makeup mid-day and save you some money in the long run. About Merle Norman Cosmetics From its founding in 1931, Merle Norman Cosmetics has focused on empowering women. With a dedicated approach to results-driven makeup and skincare, the brand is trusted by millions of women across generations. From their classic cleansing cream to their versatile illuminating makeup, Merle Norman Cosmetics offers something for every beauty routine. Their commitment to empowerment extends to the Merle Norman Cosmetic Studios. With over 1100 locations in the US and Canada (and over 90% of the franchises owned by women), every Studio serves as a guide for women on their beauty journey, helping define what beauty means to you. Merle Norman Cosmetics is all about giving you the support you need to find your best self. Keep your beauty routine fresh with these essentials from https://www.merlenorman.com/ Original Source: https://bit.ly/3sBOgJ9

#micellar cleansing water

From Cleansing to Applying Makeup: Why Priming Matters

Every step in your skincare and makeup routine has a purpose. Sometimes, it’s tempting to skip a step here or there. For example, you may decide to skip toner after cleansing and reach for the moisturizer instead. It’s not always a big deal, but you may not be giving your skin the greatest benefit it needs to look and feel its best. Here’s a look at why certain beauty products, like serums, alongside cleansing water, are a crucial part of your daily routines—and how they benefit your skin!

In Order to Moisturize, Hydration Is a Must Moisturizer is one of the single most popular skincare products. It helps lock in much-needed hydration on the surface of the skin. It tends to work best with a base of hydration to lock in order to reap the benefits. You can hydrate your skin a number of ways. You can use a hydrating toner or serum—or both. A toner helps prepare the skin for moisturizing. One of the best ways to prime skin for a moisturizer is to start with simple micellar cleansing water to remove makeup and other impurities. Then apply a secondary cleanser to further prep the skin (a second cleansing is ideal for a nighttime routine). After adding a dose of hydration with a serum, reach for the eye cream or any spot treatment you may have. Finally, your skin is ready for moisturizer! It locks in hydration and helps your skin get even more out of your favorite products. It’s Prime Time for Primer What’s in a name? When you want to get the most out of your foundation, primer should not be skipped. It can be tempting to skip. Does it really add enough to be needed along with foundations or other makeup? The answer is yes! It comes down to finding your ideal primer. It’s not uncommon for people to shy away from primer when they notice their makeup application seems too thick. However, the best thing isn’t to cut the primer from your routine, but to use a lighter primer and makeup. Primer not only improves the look of your foundation but can also help blend makeup more effectively. For instance, when you apply a thin layer of primer followed by illuminating makeup, the illuminating makeup will blend with your base, giving you an exceptionally even-toned and glowy look. Conceal Before You Blush Before you reach for the blush after you’ve applied foundation, don’t forget the concealer. While concealer isn’t a primer, strictly speaking, it does prime your skin for the best possible application of cheek blush. It’s all about evening out your complexion without having to rely on the cheek blush for “too much” coverage. What does that mean? When you skip the concealer, you may spot blemishes or uneven areas of foundation. To counter this, you may inadvertently add too much blush in these spots, resulting in an uneven look, rather than the even application you had in mind. Concealer helps you avoid this and helps you look that much more fantastic! About Merle Norman Cosmetics From its founding in 1931, Merle Norman Cosmetics has focused on empowering women. With a dedicated approach to results-driven makeup and skincare, the brand is trusted by millions of women across generations. From their classic cleansing cream to their versatile illuminating makeup, Merle Norman Cosmetics offers something for every beauty routine. Their commitment to empowerment extends to the Merle Norman Cosmetic Studios. With over 1100 locations in the US and Canada (and over 90% of the franchises owned by women), every Studio serves as a guide for women on their beauty journey, helping define what beauty means to you. Merle Norman Cosmetics is all about giving you the support you need to find your best self. Prime your skin for its best look yet with Merle Norman Cosmetics at https://www.merlenorman.com/ Original Source: https://bit.ly/3qlqPkx

#cheek makeup

Get Your Face Photo Ready with a Soft-Focus Face Powder by Merle Norman Cosmetics

Whether you’re taking photos with family or taking a selfie, face powder from Merle Norman Cosmetics can help you get the soft, even complexion you’re looking for. It’s all about choosing the right face powder. For example, you might go for a finishing powder rather than a setting powder. Setting powders tend to be heavier, while finishing powders can be lighter and give your skin a touch of luminosity, which is great for photos.

Find your perfect face powder from Merle Norman Cosmetics at https://www.merlenorman.com/powder

Enhance Your Look with Illuminating Makeup From Merle Norman Cosmetics

Looking to add a luminous glow to your look? With a hint of real gold, the Timeless Illuminating Makeup Broad SPF 30 from Merle Norman Cosmetics brings that luminosity closer than you might think. With a lightweight, potent formula, this illuminating makeup is made to help you build in layers. You can promote a natural look with a whisper of illumination by adding a quick layer to each cheek. Or add more for a richer complexion, complete with an unbeatable glow!

Discover all the benefits of Merle Norman Cosmetics’ illuminating makeup at https://www.merlenorman.com/timeless-illuminating-makeup-broad-spectrum-spf-30/01777_P.html

Powder or Liquid: What Kind of Cheek Blush Should You Use?

Cheek blush comes in many forms. You can find it as a powder, both compact and loose, and as a liquid, like a cream, gel, or stain. Different brands categorize their blush products in various ways, but the point is, there are plenty of options to choose from! When it comes to powder and liquid, should you choose one over the other? Or do they both have a place in your makeup kit? Cheek blush in any form is all about adding a touch of color to your face, so it’s important to know how the two types can make a difference in your beauty regimen.

Blush Brings Out Your Natural Colors With so many shades to choose from, blush gives you the option to go subtle with a color that matches your natural blush. Or you can go bold with deeper, rich colors that complement other elements of your makeup, such as your lip or eye makeup. You can focus on lightweight makeup that closely matches your skin tone for a more natural look. When it comes to powder or liquid blush, one is more versatile than the other in this case. For the natural look, powder blush can be more effective. It can be easier to lightly apply powder blush, so it blends well with the base layers of your makeup, including your foundation and other types of face powder. Blush Lets You Go Bold Powder cheek blush may give you a better natural, blended look, but when you want more bold coloration, liquid blush can be the way to go. The reason isn’t necessarily the color choices. Oddly enough, liquid blushes tend to come in fewer colors than powder blushes. However, when liquid blush is applied, the color tends to pop more. Keep in mind that some powders can fade throughout the day, so if you apply a powder in the morning, it may not look quite as bright by the afternoon. This is certainly not true of every powder, but liquid blushes tend to offer more consistency during the day. That way, you can maintain your bold look without worry! Blush for Every Skin Type In truth, the best blush for you may come down to your skin type. Liquid blush is often recommended for those with combination or dry skin. There are even some liquid blushes that help hydrate and moisturize the skin. On the other hand, powder blushes are often made with ingredients that absorb oil, making them a good choice for anyone with an oily skin type. You aren’t locked into one or the other, but as you explore blushes, keep your skin type in mind. It may be worth experimenting with both powder and liquid cheek blush to see which type you prefer—and which type works best with your skin and your overall makeup routine. About Merle Norman Cosmetics Merle Norman Cosmetics was founded in 1931 on the idea of bringing innovative beauty products to the world. Guided by her entrepreneurial spirit, founder Merle Nethercutt Norman provided unique opportunities for women of the era. Today, that entrepreneurial spirit remains a guiding principle of the beauty brand, with over 1100 independently franchised Merle Norman Cosmetic Studios in the US and Canada—90% of which are owned by women. The brand continues to be a source of results-driven skincare and makeup products millions of women love, from their Cleansing Cream to illuminating makeup. Merle Norman Cosmetics provides support, helps build confidence, and encourages every woman to define her own beauty. Discover your new favorite cheek blush with Merle Norman Cosmetics at https://www.merlenorman.com/ Original Source: https://bit.ly/3cWAYh1

#cheek makeup

A Nightly Cleansing and Moisturizing Routine Your Skin Will Love

Your nightly skincare routine can be an excellent opportunity to nourish your skin. When you wash away the day and prepare your skin for the night to come, you give your skin the support it needs to look and feel its best. It all starts with cleansing. Your goal is to remove makeup, dirt, and other impurities from your skin, allowing your complexion to feel refreshed before you move to the next steps in your skincare routine. Here are four steps to complete your nightly skin cleansing routine.

Wind Down with Cleansing Water Bring your day to a close with the first step on your way to clean, refreshed skin: cleansing water. Micellar water is the perfect option for a unique blend of micelles and other skin-enriching ingredients. As the name suggests, the micelles are the star of the show. These are microspheres made of a special oil formulated to bond with other oils, dirt, makeup, and a variety of other impurities on the skin. Search for a cleansing water that is made to be gentle on your skin for an effective formula that makes removing makeup and other impurities simple. Continue with a Second Cleanse Once you’ve refreshed your face with cleansing water, it’s time to cleanse again. If your complexion feels light and fresh, a second cleanse might not seem necessary, but it’s definitely worth it. It’s all about getting your skin ready for the next step. Use your favorite cleanser to remove any remaining impurities and makeup you may have missed during the first cleanse. The key to an effective second cleanse is being gentle. Exfoliation can be great for the skin, but in this case, you want to avoid it. Instead, focus on carefully wiping away everything you’ve encountered throughout the day. If you have a dry skin type, you may opt for a cleansing cream rather than a foam cleanser. It’s all about using what works best for your complexion. If you’re mirroring this routine in the morning, you can swap a second cleanse with a toner to give your skin a boost of nourishment. It’s Time for a Serum Now that your face is thoroughly cleansed, the next step focuses on a product many people have a habit of skipping. It’s easy to jump straight from cleansing to moisturizing, but when your goal is to hydrate and nourish your skin, a serum can go a long way in doing that and more. For example, if your skincare goal is to help even the look of your complexion or to reduce the appearance of fine lines and wrinkles, make a serum formulated to target these specific concerns an essential part of your routine. Once you have a product that matches your goals, it’s simply a matter of using it every night. Moisturize Your Way to Sweet Dreams Once you’ve applied your serum and it’s been absorbed by your skin, it’s time to moisturize. Most of us know how important it is to moisturize—and often moisturize twice a day. That’s why moisturizing at night is crucial. To give your skin the greatest benefit, consider using a moisturizer formulated for nighttime use. Some night moisturizers are made to be slowly absorbed by the skin or are made with more potent formulas to help hydrate and nourish throughout the night. Keep in mind that it’s not uncommon for night creams to feel thicker than their daytime counterparts. In the end, the right nightly moisturizer can help your skin feel soft, smooth, and revitalized when you wake, so you’re ready for the day to come. About Merle Norman Cosmetics Merle Norman Cosmetics was founded in 1931 on the idea of bringing innovative beauty products to the world. Guided by her entrepreneurial spirit, founder Merle Nethercutt Norman provided unique opportunities for women of the era. Today, that entrepreneurial spirit remains a guiding principle of the beauty brand, with over 1100 independently franchised Merle Norman Cosmetic Studios in the US and Canada—90% of which are owned by women. The brand continues to be a source of results-driven skincare and makeup products millions of women love, from their Cleansing Cream to their illuminating makeup. Merle Norman Cosmetics provides support, helps build confidence, and encourages every woman to define her own beauty. Find everything you need for a complete skincare routine at https://www.merlenorman.com/ Original Source: https://bit.ly/3D0Fbeb

#face cleansing cream

Your Foundation Lasts Longer with Merle Norman Cosmetics’ Finest Face Powder

Get more out of your foundation with face powder from Merle Norman Cosmetics. Use the Sheer Face Powder Translucent to give your foundation an extra boost to go all day. Thanks to its translucent formula, it maintains the color of your foundation while helping it set. It goes on light and leaves you with a silky matte finish. Or use the Bronzing Powder Duo to give your foundation extra dimension. This face powder blends beautifully with your foundation while adding a hint of a bronzed glow. Use it to highlight features or to add a whisper of rich color to your look.

Explore the full face powder range at https://www.merlenorman.com/powder

4 Makeup Tips for Luminous Skin Year-Round

Who doesn’t love glowing skin? During the spring and summer months, it’s relatively easy to capture a natural sun-kissed glow. Once fall and winter set in, however, you might find it challenging to maintain that goal. Whether you’re trudging through a pumpkin patch or hiding inside from Jack Frost, with the right face powder, illuminating makeup foundation, and other makeup essentials, you can maintain a warm glow year-round.

The Easiest Way to Add Glow Adding luminosity to your look is as easy as using illuminating makeup foundation. You won’t find a more perfectly named makeup.What makes illuminating makeup foundation stand out? It’s made with minerals that reflect light. A great example is Merle Norman Cosmetics’ Timeless Illuminating Makeup Broad Spectrum SPF 30. What makes this makeup special is that it contains ingredients that can help improve your natural glow while also containing 24-carat colloidal gold. These ingredients come together to give you one incredible glow that fits the season no matter the time of year. Layering Makes a Difference How you layer your makeup can affect your overall luminous look. Layering is all about balance. Layer too thick or with heavier makeup, and you can end up hiding your glow. For instance, if you use illuminating makeup foundation but follow up with too much cheek blush, you may cover up the illuminating makeup foundation. However, if you layer with a light touch, you’ll maintain the glow. When you’re after a year-round glow, strategic layering can make all of the difference. Go a little heavier with your concealer or blush if you want a more subtle glow. Or, if you want a stronger glow, going lighter will help more of your natural glow shine through. Frame Your Glow with Secondary Tones A foundation that dries as a face powder can help add extra color or texture to your look. As far as adding luminosity, you can use this product to add just a hint of secondary color to your look or use it to highlight features, such as cheekbones, around your jawline, or around the eyes. It’s like how you might use blush, but with a more neutral look. This layering effect can add a hint of complementary tones, almost like framing your glow. Or try using a powder bronzer. Like illuminating makeup foundation, bronzers contain minerals that reflect light, so if you’re really looking to give yourself a sun-kissed glow, bring together the magic of illuminating makeup with a bronzer. Your Skincare Routine Is Important Keeping your skin clean, nourished, and hydrated is essential to maintaining your glow year-round. While your makeup choices can do wonders, it all starts with your skin. You shouldn’t skip daily cleansing in the morning and in the evening. Just as you take great care in applying your makeup, you need to find balance in your cleansing routine. For instance, overdoing it (exfoliating more than 2-3 times a week) might leave your skin irritated and may even dry it out. At the same time, underdoing it (leaving makeup on overnight) can do the same thing. Always keep your cleansing cream handy to remove makeup, and trust in your cleansers, toners, serums, and moisturizers to help keep your skin looking great. About Merle Norman Cosmetics Founded in 1931 in Los Angeles, California, Merle Norman Cosmetics continues to deliver innovative beauty products of exceptional quality. The brand was established by Merle Nethercutt Norman with the idea that every woman should define her own beauty. Over the past 90 years, this concept has been embraced by millions of women across multiple generations. Today, you can define your own version of beauty at Merle Norman Cosmetic Studios. These independently owned “Studios”—90% by women entrepreneurs—can be found across the U.S. and Canada. These independent Studios help create connections and drive forward Merle Norman Cosmetics’ dedication to results-driven skincare and makeup. Keep your glow going with Merle Norman Cosmetics at https://www.merlenorman.com/ Original Source: https://bit.ly/3CkitOX

#illuminating foundation

Remove Makeup Quickly and Easily with Cleansing Water

With so many makeup removers and facial cleansers on the market, it can be challenging to figure out which one makes the most sense for your needs. Should you use gentle soaps? Cleansing creams? What about foaming cleansers? The list goes on and on. But in recent years, another option has entered the spotlight. While it’s been around for some time in Europe and Asia, it’s starting to gain serious attention in the U.S. This option? Cleansing water. Cleansing water is a relatively simple formulation of ingredients that makes makeup removal easier than ever before. Here’s what you need to know about using cleansing water to remove makeup with ease.

What Is Cleansing Water? Cleansing water, also known as micellar water, is a mix of purified water, oils, and other skin-loving ingredients like aloe, chamomile, and cucumber extracts. The oils in micellar water are not ordinary oils but cleansing oils. They’re suspended in the water like microscopic bubbles. When you apply micellar water to your skin, these “bubbles” absorb other oil—the oil on your skin and in your makeup—making it incredibly easy to remove makeup. It’s so easy that the makeup often comes right off with no scrubbing or vigorous rubbing necessary, which can irritate your skin anyway. Put simply, cleansing water is gentle cleansing at its finest. How to Use Cleansing Water Can something truly gentle really break down makeup? Remarkably, yes. Consider the average makeup routine. It often starts with primer, followed by color corrector (if needed), then foundation. With a foundation in place, you may opt for concealer, then a bronzer, before ending with a cheek blush and moving onto your lips and eyes. Your makeup routine may include five to seven layers of makeup. Whether your overall look is lighter or heavier, cleansing water is more than effective for dissolving every layer. All you have to do is moisten a cotton pad or cloth with the cleansing water and gently wipe it over your face. Start with the eyes and move outward in a gentle sweeping motion. The oil molecules, or bubbles, in the water will get to work, breaking down even the most stubborn makeup. When Traditional Cleansers Make Sense Of course, cleansing water can only do so much. But that isn’t a bad thing! It’s incredibly effective at removing makeup, but it’s only part of a larger cleansing routine. As such, it’s still important to keep other cleansers on hand. For example, if you have dry skin and want to keep skin moisturized as you remove makeup, cleansing cream can be beneficial. You may also need a cleanser just for your skin—and it’s important to find a cleanser that matches your skin type (dry, oily, normal, combination, sensitive, or acne-prone). Cleansing water is a new starting point in your daily makeup removal and skincare routine. As you remove makeup, cleansing water makes it easier to clean your skin and prepare it for your favorite serum, toner, and moisturizer. About Merle Norman Cosmetics Founded in 1931 in Los Angeles, California, Merle Norman Cosmetics continues to deliver innovative beauty products of exceptional quality. The brand was established by Merle Nethercutt Norman with the idea that every woman should define her own beauty. Over the past 90 years, this concept has been embraced by millions of women across multiple generations. Today, you can define your own version of beauty at Merle Norman Cosmetic Studios. These independently owned “Studios”—90% by women entrepreneurs—can be found across the U.S. and Canada. These independent Studios help create connections and drive forward Merle Norman Cosmetics’ dedication to results-driven skincare and makeup. Try cleansing water for yourself with Merle Norman Cosmetics at https://www.merlenorman.com/ Original Source: https://bit.ly/3mgOP7q

#blush makeup

Add a Dash of Color to Your Look with Cheek Blush From Merle Norman Cosmetics

Merle Norman Cosmetics’ cheek blush gives you lasting color that stays with you for hours. Unlike a lot of other blushes, it doesn’t fade or get lost in your foundation or tinted moisturizer. Looking for a bold yet natural look? Check out Merle Norman Cosmetics’ Lasting Cheekcolor. You’ll find a dazzling assortment of tones from Bare Mauve to Soft Mocha. Find the shade of cheek blush you’re used to, or try something a little different for a fun pop of color.

See the entire line of cheek blush options from Merle Norman Cosmetics at https://www.merlenorman.com/cheek

Welcome Fall with These 3 Makeup Trends

When your favorite café or coffee shop puts pumpkin spice lattes back on the menu, you know one thing is certain: Fall is here! The days are getting shorter, and the temperatures are becoming milder. There’s an unmistakable crispness in the air as the leaves start to change color. With all these changes going on around us, have you thought about changing up your beauty routine, as well? Here are a few quick tips to help get you started. Just apply your illuminating makeup foundation so you have a base, then add the following pops of color and warm touches to your face to get your desired fall look.

Warm Tones Give You That Fall Feel With fall, everyone tends to think of warm tones: reds, oranges, yellows, beiges, and even browns. There’s something almost cozy and comforting about these colors—and you can easily incorporate them into your beauty routine, too. For instance, when choosing a blush, go for a matte, berry tone for a look that’s perfectly fall. After you’ve applied blush, brush a bronzing face powder across your cheekbones and jawline. The blush gives you a hint of color, while the bronzer adds a warm glow to your features. You don’t want to overdo it with the bronzer—it’s all about creating warm highlights. Bring the Warmth to Your Eyes and Lids Just as you bring a touch of warmth to your cheeks, you can also bring that same warmth to your eyes. Brown is a beautifully neutral shade that can add warmth to darker eyes while contrasting lighter eyes–a perfect fit for every eye color. Instead of reaching for your traditional black mascara, look for a brown or black-brown color. This not only creates a hit of warmth, but it also creates a softer look. Combine brown mascara with brown eyeliner to complete the look, and consider using a brow pencil to help define and groom your brows. When it comes to your lids, reach for a chic eye shadow palette with a variety of matte and metallic colors. With an on-trend palette offering up the best of the fall colors, you can create striking or subtle looks to match whatever the day or night has in store. Give Your Lips a Pop of Color Consider going for something a little bolder with your lips, such as a darker, richer red. Think shades of red wine. Darker reds complement the softer warmer shades of bronze and browns exceptionally well. For some, the deep, rich reds may be outside of their comfort zone, but you may be pleasantly surprised by the results. About Merle Norman Cosmetics Since 1931, Merle Norman Cosmetics has defined prestige skin care and cosmetics. The iconic American brand remains a cross-generational favorite for high-quality, innovative beauty products. Founder Merle Nethercutt Norman believed every woman should define her own version of beautiful. As an advocate of female entrepreneurship, she created franchise opportunities early on. Ninety years later, these independently owned “Studios” (90% by women) continue to set the standard of excellence in results-driven skin care, makeup and self-care across the US and Canada. From their dazzling cheek blush to their Cleansing Cream for all skin types, and everything in between, they have something for everyone. Perfect your fall look with Merle Norman Cosmetics at https://www.merlenorman.com/ Original Source: https://bit.ly/3up0PGh

#illuminating foundation

Why Your Makeup Removal Routine Matters

What does your makeup removal routine look like? It can vary from person to person, but no matter the specifics of your routine, the end goal is the same. It’s all about effectively removing makeup, oils, and other impurities to leave your skin feeling fresh and clean. It also sets the stage for the next step in your beauty regimen, whether that’s a moisturizing or spot treatment. If you’re looking to get even more out of your makeup removal routine, here are three tips to optimize your daily ritual.

Where to Start and Where to Go Skincare and beauty products should be applied in a specific order to maximize their effectiveness. Most people start with a cleanser, then use a toner, a serum, and finish with a moisturizer to help lock in hydration. Just before your moisturizer, you might use an eye cream or spot treatment, depending on your skincare goals and concerns. That said, the order of your standard steps will usually remain the same. Here’s why: Many cleansers are formulated to break down makeup and absorb oils. You may even use two cleansers—a cleansing cream to break down and remove most of your makeup, followed by cleansing water to remove the remaining makeup, oils, and impurities from the day. Then, your toner helps remove additional impurities, like dead skin cells, while toning and hydrating your skin. Once hydrated, your skin can better absorb your serum of choice, which helps even out your skin tone and can help reduce the appearance of fine lines and wrinkles. Finally, ending with a moisturizer helps seal in all your hard work and nourish your skin. Why Micellar Water is a Great Addition Micellar water is more popular than ever and for good reason. It’s a cleansing water, but many people still aren’t exactly clear as to how it can help in your makeup removal routine. Micellar water looks like water mixed with a tiny amount of soap. However, in actuality it is a mixture of purified water, surfactants, and other skin-nourishing ingredients, like aloe vera, that vary from one product to the next. The surfactants and other ingredients come together to form microscopic micellar spheres suspended in the water. These spheres can absorb oils and help break down makeup. When you apply micellar water to your skin, the micellar spheres essentially grab on to oils. The great thing about cleansing water is that it’s gentle and can leave your skin feeling fresh and clean after wiping away your makeup. Is micellar water better than other cleansers? It’s definitely up to your personal preference, but let’s just say, once you try it, you’ll want to make it a regular part of your daily cleansing routine! Take Your Skin Type Into Account When buying cleansers, make sure your products match your skin type. It can be tempting to buy the new, most-talked-about product you’ve seen on TV, in magazines, or online. However, if it doesn’t match with your skin type, it can potentially cause skin irritation or simply not work as well as expected. Cleansing water is a great example of a product that works with all skin types, including oily, dry, sensitive, and combination skin. Your best bet is to read the label and make an informed choice before trying any new product. About Merle Norman Cosmetics Since 1931, Merle Norman Cosmetics has defined prestige skin care and cosmetics. The iconic American brand remains a cross-generational favorite for high-quality, innovative beauty products. Founder Merle Nethercutt Norman believed every woman should define her own version of beautiful. As an advocate of female entrepreneurship, she created franchise opportunities early on. Ninety years later, these independently owned “Studios” (90% by women) continue to set the standard of excellence in results-driven skin care, makeup and self-care across the US and Canada. From their dazzling cheek blush to their powder foundation, and everything in between, they have something for everyone. Find effective makeup removal products at https://www.merlenorman.com/ Original Source: https://bit.ly/3ohSnIb

#skin cleansing cream

Say Goodbye to Dark Circles with These 2 Crucial Tips

There are times when it seems those dark circles under your eyes just won’t go away. You wake up in the morning, look in the mirror, and there they are. They may even be accompanied by puffiness or the dreaded “eye bags.” What can you do besides cover it up with concealer or face powder and go about your day? Thankfully, you can take steps to mitigate the problem of dark circles or baggy eyes (or both), and concealer does factor into the equation. But it’s not a matter of just applying concealer or makeup; it’s how you go about doing it.

Don’t Let Gravity Get You Down First and foremost, yes, certain types of makeup can do wonders in minimizing dark circles. Using illuminating makeup, for example, is a great place to start. Illuminating makeup can help brighten the area just under the eye. Simply apply your concealer followed by your illuminating foundation, and build coverage with additional layers until you’re satisfied with the result. This probably all sounds fairly straightforward–it may already be your routine, but let’s rewind for a moment. Consider the weight of the makeup you’re applying. If you’re struggling with dark circles and baggy eyes, many beauty professionals suggest using lighter-weight options or experimenting with using less of what you already have. It can take some trial and error, but your end goal is balance. Heavier concealers are phenomenal at hiding dark circles, but they can work against you. The culprit isn’t necessarily the makeup itself, but gravity. When the two work together, they work against you and the skin under your eye. When you go lighter weight on the makeup, gravity becomes less of an issue. Hydrate, Hydrate, Hydrate! The delicate skin under your eyes can easily become dry since it lacks oil glands to keep the area hydrated. Additionally, because the skin is so thin, it is unable to retain as much moisture as the skin elsewhere on your face. This dryness can, as you may have experienced, lead to dark circles and fine lines. If you notice dryness under the eyes or want to get ahead of any potential dryness, the answer lies in hydration! One option is to use a cleansing cream as your primary makeup remover. Many cleansing creams are specifically formulated with dry skin in mind. They help hydrate and nourish as they cleanse. But you don’t have to stop there. Pair your cleansing cream with an eye cream or gel. After removing your makeup and before bed, apply the eye cream just under the eye as directed and let it do its thing. It’s a Coordinated Effort As much as we’d love an easy answer in the fight against dark circles and baggy eyes, it’s never that easy. There isn’t a one-and-done approach to tackling this common problem. But when you coordinate your day and night beauty routine, you can put under-eye circles in their place. It’s all about using lighter-weight, or less, makeup to fight against gravity. Coordinate that with a nourishing nightly routine that focuses on promoting under-eye hydration, and you may end up with a winning strategy. About Merle Norman Since 1931, Merle Norman Cosmetics has defined prestige skin care and makeup. The family-owned brand of innovative, award-winning products serves and celebrates diverse beauty across the US and Canada. An early advocate of female independence, founder Merle Nethercutt Norman created franchise opportunities for women. Independently owned “Studios” continue to set the standard of excellence in results-driven beauty and self-care. Available exclusively online or at Merle Norman Cosmetic Studios. Find your next ally in the fight against dark circles at https://www.merlenorman.com/ Original Source: https://bit.ly/3yoho5I

Your Habits Matter When It Comes to Your Skin’s Healthy Glow

Sometimes, our skin isn’t as vibrant as we would like. From the sun to aging, our skin puts up with a lot, which means we have to give back when we can. That is to say, we need to give our skin a measure of TLC, which can go a long way in rejuvenating our skin’s appearance while restoring a healthy glow.

It Starts with the Makeup We Choose There are several ways you can give your skin the care it deserves, starting with the makeup you apply every day. Walk through the cosmetics displays at any department store, and you’ll be blown away by the selection. You could argue that it’s good to have such a robust assortment to choose from, but it’s also overwhelming. Who wants to try a dozen or more products to find one that works with your skin? Unfortunately, that’s the reality for many people, even those who don’t experience sensitive or dry skin. However, it’s worth exploring cosmetic lines to find that cheek blush or finishing powder that complements your look, complements your skin, and won’t lead to irritation, breakouts, or other reactions. When you take the time to find high-quality products that work with your skin, you put yourself one step closer to achieving the healthy glow of your dreams. It Ends with How We Cleanse How you remove makeup and cleanse your skin can make a big difference in how your skin behaves. Cleansing with a damp cloth or makeup removal wipe can work, but not all the time. It largely depends on what you’re wiping away. If you’ve been wearing makeup all day, you’ll want to go the extra step with a dedicated cleansing product that helps break down makeup making it easier to remove. This habit helps prevent blemishes and fine lines, no matter your age. If you have dry skin or your skin feels dry after cleansing with a soap-based product, try a cleansing cream. Many cleansing creams are made with ingredients that nourish and moisturize as they cleanse and can continue to moisturize after your makeup has been removed. If dry skin isn’t so much an issue, cleansing water is a great option. Cleansing water often relies on ingredients like micellar water to break down makeup, making it easier to wipe away without clumping or becoming trapped in pores. Then, it’s a matter of finishing the cleanse with a toner and moisturizer to give your skin an additional boost of nourishment and hydration that are essential for achieving that glow. Don’t Forget About the ‘In Between’ Achieving an amazing glow isn’t just about the makeup you wear or the cleansing products you use. It’s also about daily habits during the in-between time after we put on makeup and before we cleanse. One big habit to be mindful of is the food you eat. Foods and beverages high in sugar can be the enemies of healthy, glowing skin. Make sure to enjoy plenty of nutritious snacks and meals during the day. That means anything with leafy greens, lean proteins, berries, nuts, and seeds. Another habit to be mindful of: Covering up when you’re in the sun. Wear a wide-brimmed hat, long sleeves, or put on plenty of sunscreen. Let the sun keep its glow while you maintain yours! About Merle Norman Cosmetics Since 1931, Merle Norman Cosmetics has defined prestige skin care and makeup. The family-owned brand of innovative, award-winning products serves and celebrates diverse beauty across the US and Canada. An early advocate of female independence, founder Merle Nethercutt Norman created franchise opportunities for women. Independently owned “Studios” continue to set the standard of excellence in results-driven beauty and self-care. Available exclusively online or at Merle Norman Cosmetic Studios. To renew your glow, visit https://www.merlenorman.com/ Original Source: https://bit.ly/3koy0W5

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