Metal Potential

This blog will show you the work that will win at Cannes, Webbys, One Show, D&AD, ANDYs, CLIOs, and all the rest. See more at Forbes.com

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Oatly: “Coffee Reminder” My pal @Faris spotted these. Smart use of media. Narrative and fun. Analog media becomes social media. Metal Potential? Silver.

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Brooks Brothers “@MikeMelia”

Leave it to the folks who clothed Abraham Lincoln to do one of the smartest fashion campaigns of the year. Best use of an influencer. Love the wit and charm. Adweek did a great write-up here: http://www.adweek.com/creativity/brooks-brothers-made-an-ad-star-out-of-an-instagrammer-and-his-great-looping-selfies/

Metal Potential? Silver.

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Jigsaw: “♥️immigration” This poster says all the right stuff, in the right way, at the right time. Metal Potential? Gold.

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Audi: “Clowns” Ok, every carmaker tries to explain their technology. They can go home now. Audi just did it for them.

Metal Potential: Gold.

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Diesel: “Go With The Flaw”

How'd this do in copy testing? Yeah, exactly. All guts and heart on this one. Love it.

Metal Potential? Gold.

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Brahma: "Respect the Hangout" It's tough to do a great beer ad. This one is timely. A hair long, but overall a fun watch. I do love the BrAHHHma mnemonic. Metal Potential? Shortlist-Bronze.

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Bjorn Borg: "Open" Don't build walls. Build nets. Nice way to play with the political landscape to show how sports brings us together. And it's from Bjorn Borg. The man who invented tennis cool. Metal Potential? Bronze-Silver.

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PublicMobile: "Billboard" Fun, smart, well-written. I love how the brand demonstrates its promise to save customers money in the way it uses media. Metal Potential? Gold.

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Samsung: "Ostrich" Best film showing the magic of VR I've seen to date. Metal Potential? Gold.

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Latam Airlines: "Entertainment" Nice print, poster, post idea. Metal Potential? Bronze.

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David Lynch Foundation: "Sounds" Smart idea to raise awareness for post traumatic stress disorder. Metal Potential? Silver.

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Lacoste: "Timeless" A boy and girl's quest. Reminds me of some Levi's work a generation ago -- in a good way. Metal Potential? Silver-Gold.

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Nike: “Breaking2″

This isn’t a fancy film that will win everything -- it’s the idea that will win the hearts of minds of juries everywhere. The quest to break the 2-hour barrier in marathoning. A perfect example of “Just Do It.”

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Dove: "All Shapes Packaging" Another day, another great Dove idea. Here they amplify their beauty comes in all shapes and sizes messaging with packaging that comes in all shapes and sizes. My only ding is that on shelf it may simply look like different package sizes for convenience. Metal Potential? Silver.

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Heineken: “World’s Apart”

Just when I thought I was over the whole “social experiment” thing along comes this. Nicely done.

Metal Potential? Gold.

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The Friars: "Event Poster" So relevant and charming. Metal Potential? Gold.

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Johnsonville: “Ruben & The Receders”

Fun execution from a fun and smart campaign. 

Metal Potential? Bronze