Oatly: âCoffee Reminderâ My pal @Faris spotted these. Smart use of media. Narrative and fun. Analog media becomes social media. Metal Potential? Silver.
hello vonnie
Xuebing Du
Peter Solarz
I'd rather be in outer space đ¸
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i don't do bad sauce passes
Sade Olutola
cherry valley forever

izzy's playlists!

oozey mess
sheepfilms
let's talk about Bridgerton tea, my ask is open

JBB: An Artblog!
Cosmic Funnies
Aqua Utopiaď˝ćľˇăŽĺşă§č¨ćśăç´Ąă
dirt enthusiast
$LAYYYTER

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NASA
TVSTRANGERTHINGS
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@metalpotential
Oatly: âCoffee Reminderâ My pal @Faris spotted these. Smart use of media. Narrative and fun. Analog media becomes social media. Metal Potential? Silver.
Brooks Brothers â@MikeMeliaâ
Leave it to the folks who clothed Abraham Lincoln to do one of the smartest fashion campaigns of the year. Best use of an influencer. Love the wit and charm. Adweek did a great write-up here:Â http://www.adweek.com/creativity/brooks-brothers-made-an-ad-star-out-of-an-instagrammer-and-his-great-looping-selfies/
Metal Potential? Silver.
Jigsaw: ââĽď¸immigrationâ This poster says all the right stuff, in the right way, at the right time. Metal Potential? Gold.
Audi: âClownsâ Ok, every carmaker tries to explain their technology. They can go home now. Audi just did it for them.
Metal Potential: Gold.
Diesel: âGo With The Flawâ
How'd this do in copy testing? Yeah, exactly. All guts and heart on this one. Love it.
Metal Potential? Gold.
Brahma: "Respect the Hangout" It's tough to do a great beer ad. This one is timely. A hair long, but overall a fun watch. I do love the BrAHHHma mnemonic. Metal Potential? Shortlist-Bronze.
Bjorn Borg: "Open" Don't build walls. Build nets. Nice way to play with the political landscape to show how sports brings us together. And it's from Bjorn Borg. The man who invented tennis cool. Metal Potential? Bronze-Silver.
PublicMobile: "Billboard" Fun, smart, well-written. I love how the brand demonstrates its promise to save customers money in the way it uses media. Metal Potential? Gold.
Samsung: "Ostrich" Best film showing the magic of VR I've seen to date. Metal Potential? Gold.
Latam Airlines: "Entertainment" Nice print, poster, post idea. Metal Potential? Bronze.
David Lynch Foundation: "Sounds" Smart idea to raise awareness for post traumatic stress disorder. Metal Potential? Silver.
Lacoste: "Timeless" A boy and girl's quest. Reminds me of some Levi's work a generation ago -- in a good way. Metal Potential? Silver-Gold.
Nike:Â âBreaking2âł
This isnât a fancy film that will win everything -- itâs the idea that will win the hearts of minds of juries everywhere. The quest to break the 2-hour barrier in marathoning. A perfect example of âJust Do It.â
Dove: "All Shapes Packaging" Another day, another great Dove idea. Here they amplify their beauty comes in all shapes and sizes messaging with packaging that comes in all shapes and sizes. My only ding is that on shelf it may simply look like different package sizes for convenience. Metal Potential? Silver.
Heineken: âWorldâs Apartâ
Just when I thought I was over the whole âsocial experimentâ thing along comes this. Nicely done.
Metal Potential? Gold.
The Friars: "Event Poster" So relevant and charming. Metal Potential? Gold.
Johnsonville:Â âRuben & The Recedersâ
Fun execution from a fun and smart campaign.Â
Metal Potential? Bronze