Politics and civic cultures
The 2010 Federal election has been described as the âThe Twitter Electionâ due to the increased level of use of social media but, that it was not so much the use by politicians of social media in their individual campaigns that was of note but rather the higher level of engagement with political ideas and debate by the Australian people and the media that was significant. Â The 2010 election was notable more so for the way everyday Australians took up social media to become more politically involved than by the acceptance of social media by politicians.
Why Do Politicians Use Social Media?
Politicians can use social media and the audiences that social media sites provide to:
·        gather support
·        push policies
·        create a personable image
·     organize campaign
·        attack opponents
·        create personal connection with voters
·        provide a real-time information
·        show that politicians understand society
·        Interact in online debate
·        reach particular voter groups
·        surveillance of citizens by government
A research report by Theresa Sauter and Axel Bruns about social media in the media reported that there was a shift towards real-time focus, interaction and online debate in 2010 and 2012 which may be because of the increased use of Twitter as a public real-time social media platform. Â They also found that the percentage of politicians incorrectly using social media was decreasing, which would indicate that politicians have become better at using social media and that there is less anxiety about how to use it properly. Â Social media is now integrated into our everyday lives and also into the professional practices of politicians.
When I think of politicians and social media I immediately recalled the story of Cathy McGowan and her stunning victory as an independent in the former liberal held safe seat on Indi. Indi had been held by the conservatives since 1931 and in 2012 a young group of former residents or âIndi expatsâ as they became to be known created the Voice for Indi, where they started to gather information about what was concerning people in the electorate. Â The indi expats were able to use their knowledge of social media use as Twitter and Facebook to raise awareness and crowdfunding software to raise money.
Cam Klose, Cathyâs media liaison reported that they maintained an active social media presence throughout the election campaign and states that part of the success of the campaign was their ability to convert social media followers into volunteers
âWhat was particularly important for me was the involvement of young people,â she said. âThe work of the younger generation was critical to the success of the campaign and especially the vibrant online presence we were able to create.â Cathy McGowan (2010)
References
Evans, B, 2014, âThe insurgent from Indiâ, Inside Story, 30 April, viewed 22 April 2018, <http://insidestory.org.au/the-insurgent-from-indi/>
Cathy McGowan Independent Member for Indi, c 2018, The Story, Cathy McGowan, viewed 22 April 2018, <http://www.cathymcgowan.com.au/the_story>
Burgess, J, Bruns, A. (2012), âNot the Twitter Election: The Dynamics of the #ausvotes Conversation in Relation to the Australian Media Ecologyâ, Journalism Practice, Vol 6(3), pp. 384-402.
Bruns, A, Sauter T, 2013, Â âSocial Media in the Media: How Australian Media Perceive Social Media as Political Toolsâ, ARC Centre of Excellence for Creative Industries and Innovation.
Hi mo2scallywags
As you pointed out some politicians who have adopted social media for their political campaigns, donât fully understand the implications of doing so, most of them donât completely grasp the affordances of these platforms and rely on the younger generation like Barack Obama and Cathy McGowan. In contrast the recent ruling in New York which found that Donald Trump was contravening U.S 1st amendment law by blocking people on twitter (Wolfson, 2018), is an example of this nativity among some of the older politician. This ruling should also server as warning to all networked publics that believe the âDigital communityâ is an aberration and has no offline consequences.
I feel that as digital citizenship becomes ubiquitous the ability to hide lies and misstatements by the digital citizen will be increasingly harder. The attempt to jam the truth and facts with fear, lies and conspiracy theories will be increasing challenge in society of networked publics.
This transition reminds of other historic transitions such as that from dark age to the Renaissance and the Age of Discovery in Europe  (Britannica, 2018). I believe, the fact that the Digital renaissance includes all of humanity, will make this period far more consequential in human history. Time will tell.
Bibliography
Britannica, T. E. o. E., 2018. Renaissance European history. [Online] Available at: https://www.britannica.com/event/Renaissance
Wolfson, S., 2018. Donald Trump cannot block anyone on Twitter, court rules. [Online] Available at: https://www.theguardian.com/us-news/2018/may/23/trump-twitter-block-ruling-court-public-forum-account









