Microsoft and IBM's Social Media

The latest news on the social media activity of Microsoft and IBM

[microsoftvibm]

The Future Impact of Social Media Individual Reflection (Student No: 8461583)

Social media is rapidly becoming the lifestyle of today’s generation and will soon become a norm of society.  It is incredible how fast the demand for using social media has risen. The growing numbers of people that are now active on social media platforms such as YouTube, Twitter and Facebook to channel their personal views, post photos and videos is incredible. People and businesses are now increasingly becoming a part of this social media society, with the capability to reach an international consumer base, promoting a product or service, even personal opinion is phenomenal.  It’s shaping communication worldwide and increasing interest and endorsing interaction.  Social media is an informal, simple way of reaching out to a large target audience. I believe businesses in the future will rapidly rely on a majority of their sales coming through social media networks, by creating their own corporate pages on social media platforms. Businesses will quickly be able to gather primary data from their consumers and create products / services to specifically meet their customer needs. Technology is at present a part of the lives of a large proportion of our global population, as they can access social media platforms from smart mobile devices from the minute they wake up in the morning to the moment that they go to sleep. Dramatic changes in technology will style the future of social media as well as the lives of future generations.   

[microsoftvibm]

The Future Impact of Social Media - Individual Reflection (student no. 7779144)

Although the unpredictable nature and virtually interminable scope of social media make it somewhat difficult to forecast, it is clear that social media is here to stay.

With its unique ability to generate value and build brand personality, reach innumerable customer bases as well as create strong vibrant online communities, social media has already become an integral part of organisational planning and strategy in many businesses.

The participation, openness, conversation and community that underpin social media and the relationships between companies and their customers, will arguably only grow in significance and influence. Organizations must understand fully this evolving relationship of lateral engagement in order to remain competitive. The future of social media will surely hold failure for those companies that do not fully understand or appreciate this changing momentum, and success for many that do.

Long-term sustainability will be rewarded to those companies that successfully attract and retain customers with strong communities, based on mutual interest and a sense of ‘belonging’. The organizations that succeed will also likely be those that manage consistency across their various social media networks and throughout their online campaigns.

The future of social media also holds huge potential for smaller organisations, with low barriers-to-entry and unmatched customer reach, these firms have a huge opportunity to compete.

Although technological advancements and the perpetual evolution of these networks make it nigh on impossible to fully predict, we can at least be certain that social media will play an integral role in future organisational strategy. 

[microsoftvibm]

Student Number 8483021: Individual reflection on the future impact of social media

Smart-phones, tablets and wireless technology have greatly contributed to the growth of social media in recent years. I believe they will continue to aid its growth. As Generation Y become older and smart-phones become more and more available, social media use will definitely increase. It’s difficult to predict the future of social media as it is ever-changing. Things that are popular now will not necessarily become more popular in the future e.g. MySpace was formerly the most popular social network in the world, but now only a handful of people actively use it especially in comparison to Facebook.

Social media will have an impact on many areas in the future including politics, human behaviour, rise of the robots, music and marketing. I personally think it will have a mainly beneficial impact on these areas. One negative effect that may arise in the future will be the increased lack of human interaction as people will socialise more via social media than in real life due a lot more people becoming addicted to social networks. I believe social media will carry on to have a huge impact on business. Businesses will have to change their marketing strategies to revolve more around social media than any other platform e.g. Microsoft’s and IBM’s number of social media campaigns is growing. Social media will also result in less privacy for people in the future. People will start becoming bored easily so companies will have to continually be more creative with their social media marketing.

[microsoftvibm]

Microsoft's Internal Social Network

•Microsoft bought enterprise social-networking vendor Yammer in June 2012.

•They use it with their own employees and also sell the concept to other companies

•The latest internal count: There are 94,000 Yammer accounts inside Microsoft, with 17,000 "engaged" users and about 25,000 messages posted per week.

[microsoftvibm]

A social media campaign showing IBM employees explaining why they chose to work for IBM.

Be an innovator

Work in the company of experts

Build the career you want

Work for a company you can be proud of

[microsoftvibm]

IBM's greatest asset—the expertise of its employees—can be shared with clients, shareholders, and the communities in which it operates

http://www.ibm.com/blogs/zz/en/guidelines.html

[microsoftvibm]

“IBM blog” and you’ll find countless IBMers posting publicly on everything from service-oriented architecture to sales to parenthood. If you want to blog at IBM, you simply start. •IBM lists all of its blogs in a simple directory sorted by the name of the blogger. •IBMers have to follow the IBM Social ComputingGuidelines for any social media activity.

[ibmblr]

World’s Fair 50: The Automatic Language Translator

Another World’s Fair crowd pleaser was the IBM Automatic Language Translator. In a live demonstration, the computer translated Russian text into English in a matter of seconds.

The most amazing part was that the translation wasn’t created from a computerized ‘dictionary search’ but from the analysis of both languages’ complex nuances and shades of meaning, syntax and grammar. To think that 50 years later, we have smart phones with translation apps for just about every language spoken.  Очень здорово. Translation: Very cool.  

[ibmblr]

See how our modern day Johannes Gutenbergs created the World’s Smallest Magazine Cover with their trusty nanochisel.

[microsoftvibm]

This lady posts a new painting everyday - share something you've created with Microsoft #ICreatedThis 

[microsoftvibm]

Microsoft tweet new range of smart phones and tablets, after recent acquisition of Nokia

[microsoftvibm]

New Microsoft media keyboard as advertised on Youtube!

[microsoftvibm]

#IBMFoodTruck social media campaign explained by a participating chef using the new cognitive cooking technology