Mindfit pivots @mindfit-pivots - Tumblr Blog

Evolution of the business model canvas

Quantifying customer interviews

Unknowns

First 0.02c. #celerylove

Launching the experiment!

#retrosnacks

Finger on the button...ready, launch!!!

Testing in production. Our first 0.02 cents!!!

Coming up with the funnel and what we need to measure. Email opens to click through from email, click through to check out and then finally! How many of them pay up!!!

Next experiment. Landing page that takes yo' money. Let's see how many people who we email will click through for a free trial and sign up with credit card! Channel of marketing - email! We got their email from a directory with registered psychologists. Tools - mailchimp, launchrocks and celery.

Take 2 on the canvas. Invalidated our initial person. Where do we go from here ???? All the pink!

Our initial stab at coming up with a pricing model. Always make the premium super pricy so the the middle package looks reasonable ;)

Imagine you are on the cover page for being supremely successful. What would that look like? Value prop exercise for MindFit

Cover Story Exercise

http://gamestorming.com/games-for-design/cover-story/

From 0 to Taking Payments in 3 days!

What we talk about when we talk about fast-paced.

Using

https://www.trycelery.com/

Powered by

https://stripe.com/

Now what landing page tool to use? Launch rock? Instapage? Wordpress plugin?

#startuplife #leanexperiments

Talk to your customers because it might turn out you are after the wrong ones. After a round of research we pivoted on the customer segment and went from Indi to Craig. I wanted to call him Gunther but Pam denied me the pleasure.

#loop2

The canvas evolves. Look we've got two validated assumptions

Things we know:

Psychologists use Ad Words, it’s the only “creative” lead gen tool

Psychologists don’t know marketing

Research Craig's watering holes

What a 2 hour experiment looks like

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