Give me a break.
"Give me a break, give me a break, break me off a piece of that KitKat bar!"
Everyone has sung those lyrics over and over again. KitKat is a brand known for producing pretty amazing marketing material. Although it's be awhile since they've created something as catchy as the well known jingle their new partnership has brought something even sweeter along.
KitKat is partnering with Android to bring users the newest software, KitKat 4.4. Android has evolved a lot over the past few years and they seem to always keep their fans guessing what they'll create next.
Anyone who looks at the lawn of the Android office can really see the theme of desserts they use to name their operating system. Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean are the KitKat predecessors.
Every Android forum you read up until the release of 4.4 would tell you that Key Lime Pie was the next name, but then Android surprised everyone by forming a partnership with KitKat.
Released on every candy companies favorite holiday, Halloween, KitKat took the Android world by storm. The new features provide users with a smoother interface and more battery life, that everyone will love.
As far as the details of this new partnership, they're very basic. KitKat promotes Android on their wrappers and Android promotes KitKat by using the brand name as their operating system. No money was exchanged in their partnership, it's simply just a promotional union.
Marketing and promotions are evolving and the Android/KitKat partnering really displays that. To think a operating system and a candy bar could be connected would have been absolutely nuts a few years back, but now it's formed something that everyone benefits from. Plus the more KitKat's you eat, the more you can enter to win Google Play credits and a Nexus 7. A win-win in my eyes!
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